New Zealand July. Ford losing 13.5% in a market down 3.5%

New Zealand vehicles

New Zealand vehicles sales in July marginally declined (-3.5%) with 11.903 units sold. Toyota – leading with 18.4% of share – improved by 5.6%, while, behind, Ford declined in double-digits. The Ford Ranger held the throne, ahead of the Toyota Hilux and the Mitsubishi Triton.

 

Economic Environment

New Zealand’s economy continued to expand at a moderate pace in the first quarter, as a jump in construction activity and stronger growth in manufacturing offset a cooling services sector. Available indicators suggest soft momentum carried over into Q2. A solid increase in electronic card transactions and slightly more upbeat consumer confidence in Q2, on average, point to healthy consumer spending. Moreover, robust export growth in the first two months of the quarter suggests the external sector remained in good shape.

 

Market Trend

New Zealand vehicles market in recent years has scored records in series. Total vehicles sales volume grew up from 100.000 in the 2012 to 166.000 in the 2017.

According to data released by the M.I.A., the Motor Industry Association of New Zealand, the new vehicles demand in the 2018 has moderate with market trend stable from the previous record. Indeed, the year ended with the 5th consecutive annual gain, improving 1.8% from the previous year. The market closed with 169.787 units sold.

In the 2019, the market started on the wrong foot and in January sales declined 6.2%, with registrations at 13.933. In February sales were at 11.694 – up 0.6% – while in March declining again 11.1% with were 12.483 units sold.

In April the market registered an impressive performance with 11.706 units sold (+12.2%), but in May sales crumbled down again 13.6% with 12.258. In June, registrations were down 8.1% with 13.963 units sold.

In July, the market marginally decreased (-3.5%) selling 11.903 units and leading year-to-date figures down 5.1% at 87.931 units.

 

Market Outlook

Having steadily grown during the last decade, the New Zealand market is seen to be keeping a positive trend in the 2019-2025 period of time.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

Brand-wise, the vehicles market leader in July was Toyota, with 13.884 sales (-13.5%) and market share at 15.8%.

In second place Ford with 9.336 (-6.2%) ahead of Mitsubishi with 7.435 (+8%), Holden with 6.823 (–7.5%), Mazda with 6.814 (-5.3%), Nissan with 4.897 (+0.7%), Hyundai with 4.876 (+6.2%), Kia with 4.009 (-4.9%), Suzuki with 3.873 (-3.2%) and in 10th place Volkswagen with 3.002  (-12.6%).

Model-wise, the market leader was the Ford Ranger with 5.735 sales (-7.8%) followed by the Toyota Hilux with 4.042 (-11.7%) and the Mitsubishi Triton with 3.499 (+26.1%).

Rank 2019Rank 2018BrandSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Toyota13.8842.185-13,5%5,6%15,8%18,4%
22Ford9.3361.040-6,2%-13,5%10,6%8,7%
34Mitsubishi7.4359508,0%-1,8%8,5%8,0%
43Holden6.823944-7,5%-0,6%7,8%7,9%
55Mazda6.814946-5,3%-5,7%7,7%7,9%
66Nissan4.8977210,7%3,0%5,6%6,1%
77Hyundai4.8765436,2%-3,0%5,5%4,6%
88Kia4.009585-4,9%5,4%4,6%4,9%
99Suzuki3.873550-3,2%-2,1%4,4%4,6%
1010Volkswagen3.002401-12,6%-8,7%3,4%3,4%
1111Honda2.931412-9,9%-7,0%3,3%3,5%
1214Subaru2.170304-0,9%-16,0%2,5%2,6%
1312Isuzu1.997238-16,0%-24,9%2,3%2,0%
1413Mercedes1.9532761,4%-15,1%2,2%2,3%
1532Foton1.01628183,0%0,0%1,2%0,2%
1617BMW979116-14,5%-7,2%1,1%1,0%
1716Audi882147-26,0%19,5%1,0%1,2%
1815LDV84574-30,2%-56,7%1,0%0,6%
1922SsangYong84113714,6%87,7%1,0%1,2%
2018Skoda813122-23,1%-14,7%0,9%1,0%
2121Land Rover7957819,7%-31,0%0,9%0,7%
2223Peugeot52164-18,0%-27,3%0,6%0,5%
2325Lexus5187512,1%11,9%0,6%0,6%
2424Mitsubishi Fuso50171-2,7%20,3%0,6%0,6%
2519Jeep49792-40,3%41,5%0,6%0,8%
2626Hino427544,7%-10,0%0,5%0,5%
2729Haval4255040,3%-3,8%0,5%0,4%
2828Mini40744-4,2%-2,2%0,5%0,4%
2927Volvo395429,4%-16,0%0,4%0,4%
3020Fiat38855-29,7%-25,7%0,4%0,5%
3133Jaguar3295143,7%34,2%0,4%0,4%
3231Renault3125135,7%70,0%0,4%0,4%
3334Porsche2972830,3%47,4%0,3%0,2%
3430Great Wall24236-2,8%-10,0%0,3%0,3%
3536Volvo Trucks2032312,2%4,5%0,2%0,2%
3666MG187582237,5%5700,0%0,2%0,5%
3737Iveco176303,5%7,1%0,2%0,3%
3835Kenworth17228-8,0%-37,8%0,2%0,2%
3938DAF16727-10,2%-20,6%0,2%0,2%
4039UD Trucks153212,7%-32,3%0,2%0,2%
4141Citroen152212,7%0,0%0,2%0,2%
4243Mahindra14732-4,5%357,1%0,2%0,3%
4342Scania11421-21,4%5,0%0,1%0,2%
4448Seat961318,5%0,0%0,1%0,1%
4540Tesla926-42,5%-53,8%0,1%0,1%
4657Ram8611330,0%175,0%0,1%0,1%
4744Man8312-35,7%-40,0%0,1%0,1%
4846Alfa Romeo781516,4%87,5%0,1%0,1%
4959Sinotruck6412357,1%#DIV/0!0,1%0,1%
5063Chevrolet58121060,0%1100,0%0,1%0,1%
5147Alexander Dennis54--11,5%-100,0%0,1%0,0%
5254Can-am46864,3%60,0%0,1%0,1%
5350Yamaha384-26,9%-33,3%0,0%0,0%
5452Freightliner373-2,6%0,0%0,0%0,0%
5560Infiniti334230,0%33,3%0,0%0,0%
5653Mack325-31,9%-16,7%0,0%0,0%
5654Bentley3233,2%0,0%0,0%0,0%
5651Maserati323-57,9%-57,1%0,0%0,0%
5761Lamborghini263100,0%50,0%0,0%0,0%
5755Aston Martin262-18,8%0,0%0,0%0,0%
5861McLaren2220,0%0,0%0,0%0,0%
5956Ferrari194-48,6%0,0%0,0%0,0%
6062International18212,5%100,0%0,0%0,0%
6145Factory Built14--90,3%-100,0%0,0%0,0%
6264Western Star91-25,0%0,0%0,0%0,0%
6372Cadillac840,0%0,0%
6367LIEBHERR860,0%-100,0%0,0%0,0%
6474LVV4-0,0%0,0%
6549BCI3-96,4%-100,0%0,0%0,0%
6568Rolls-Royce32-50,0%0,0%0,0%
6669Chrysler2--33,3%0,0%0,0%
6672Piaggio21100,0%0,0%0,0%
6773Grove10,0%0,0%
6770Morgan1--80,0%0,0%0,0%
6774Lotus1-0,0%0,0%
6758Dodge1-97,1%-100,0%0,0%0,0%
6774Higer10,0%0,0%

Rank 2019Rank 2018GroupSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Toyota Group14.8292.314-12,4%5,3%16,9%19,4%
22Renault Nissan Alliance12.6771.7265,7%1,5%14,4%14,5%
33Ford Group9.3361.040-6,2%-13,5%10,6%8,7%
44Hyundai-Kia8.8851.1280,9%1,2%10,1%9,5%
55General Motors6.889960-6,7%0,9%7,8%8,1%
66Mazda6.814946-5,3%-5,7%7,7%7,9%
77Volkswagen Group5.345750-15,3%-4,1%6,1%6,3%
88Suzuki3.873550-3,2%-2,1%4,4%4,6%
99Honda Motor2.931412-9,9%-7,0%3,3%3,5%
1010Mercedes Daimler2.5003510,2%-9,5%2,8%2,9%

Rank 2019Rank 2018ModelSales YTD July 2019Sales July 2019'+/- YTD 2019'+/-July 2019
11Ford Ranger5.735657-7,8%-37,4%
22Toyota Hilux4.042534-11,7%-17,3%
35Mitsubishi Triton3.49945126,1%-11,0%
46Holden Colorado3.0433801,1%-33,0%
54Toyota RAV42.320442-2,0%47,3%
63Toyota Corolla2.273500-15,4%38,9%
78Nissan Navara2.253266-7,6%-27,1%
89Kia Sportage2.0893028,6%3,1%
97Mazda CX-52.015288-9,6%-12,2%
1010Suzuki Swift1.795269-0,8%10,7%

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