New Zealand September. Holden (+46%) & Hyundai (+21.5%) impress in market up 4.4%

New Zealand vehicles

New Zealand vehicles sales in September improved by 4.4% with 14.520 units sold. Holden soared 46%, while Hyundai signed an impressive +21.5%. Despite declining in double-digits, Mitsubishi is currently in 3rd place, up 2 spots from the past year.

Economic Environment

New Zealand’s economy seems to have lost some pace following Q1’s unremarkable yet better-than-expected performance, which was buoyed by a bounce-back in private sector investment and solid export growth. In Q2, exports continued to expand solidly, although at a softer pace than in Q1, due to external headwinds.

Turning to Q3, ongoing trade wars are likely taking a toll on both private sector activity—as suggested by souring business sentiment—and exports, which fell in July. However, the Central Bank’s expansionary monetary stance could be supporting the economy, while a pick-up in credit card transactions in August bodes well for consumer spending.

Market Trend

New Zealand vehicles market in recent years has scored records in series. Total vehicles sales volume grew up from 100.000 in the 2012 to 166.000 in the 2017.

According to data released by the M.I.A., the Motor Industry Association of New Zealand, the new vehicles demand in the 2018 has moderate with market trend stable from the previous record. Indeed, the year ended with the 5th consecutive annual gain, improving 1.8% from the previous year. The market closed with 169.787 units sold.

In the 2019, the market started on the wrong foot and in January sales declined 6.2%, with registrations at 13.933. In February sales were at 11.694 – up 0.6% – while in March declining again 11.1% with were 12.483 units sold.

In April the market registered an impressive performance with 11.706 units sold (+12.2%), but in May sales crumbled down again 13.6% with 12.258. In June, registrations were down 8.1% with 13.963 units sold.

In July, the market marginally decreased (-3.5%) selling 11.903 units, while in August it went down 4.5% with 12.606 units. In September, registrations improved 4.4% with 14.524 units sold, leading year-to-date figures at 115.075 (-3.9%).

Market Outlook

Having steadily grown during the last decade, the New Zealand market is seen to be keeping a positive trend in the 2019-2025 period of time.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

Competitive Arena

Brand-wise, the vehicles market leader in September was Toyota, with 19.263 sales (-9.5%) and market share at 16.7%.

In second place Ford with 11.711 (-8.2%) ahead of Mitsubishi with 9.535 (+4.2%), Holden with 9.126 (-1.1%), Mazda with 8.599 (-7.1%), Nissan with 6.388 (+1.6%), Hyundai with 6.348 (+7.5%), Kia with 5.122 (-4.6%), Suzuki with 4.955 (-4.1%) and in 10th place Volkswagen with 3.959 (-10.7%).

Model-wise, the market leader was the Ford Ranger with 7.277 sales (-2.1%) followed by the Toyota Hilux with 5.020 (-15.6%) and the Mitsubishi Triton with 4.229 (+23.4%).

Rank 2019Rank 2018BrandSales Sept YTD 2019Sales Sept 2019+/- YTD 2019+/- Sept 2019Share YTD Sept 2019Share Sept 2019
11Toyota19.2633.007-9,5%2,1%16,7%20,7%
22Ford11.7111.291-8,2%-5,7%10,2%8,9%
35Mitsubishi9.5351.0934,2%-10,3%8,3%7,5%
44Holden9.1261.333-1,1%46,0%7,9%9,2%
53Mazda8.599884-7,1%-12,7%7,5%6,1%
66Nissan6.3887051,6%-0,7%5,6%4,9%
77Hyundai6.3487857,5%21,5%5,5%5,4%
88Kia5.122602-4,6%1,7%4,5%4,1%
99Suzuki4.955560-4,1%-1,4%4,3%3,9%
1010Volkswagen3.959504-10,7%1,2%3,4%3,5%
1111Honda3.739410-10,2%-16,2%3,2%2,8%
1213Subaru2.781281-1,9%-13,5%2,4%1,9%
1314Mercedes2.5993500,2%15,1%2,3%2,4%
1412Isuzu2.533277-15,1%-13,2%2,2%1,9%
1517BMW1.311169-6,1%31,0%1,1%1,2%
1616Audi1.233175-18,2%0,0%1,1%1,2%
1718Skoda1.119145-16,1%9,0%1,0%1,0%
1815LDV1.072122-29,0%-8,3%0,9%0,8%
1929Foton1.04012156,8%-40,0%0,9%0,1%
2021Land Rover1.0029617,7%39,1%0,9%0,7%
2120SsangYong1.0018110,9%-19,0%0,9%0,6%
2225Lexus6748310,5%2,5%0,6%0,6%
2322Peugeot67366-15,2%6,5%0,6%0,5%
2424Mitsubishi Fuso66887-7,5%-34,6%0,6%0,6%
2519Jeep64478-40,6%-45,5%0,6%0,5%
2630Haval5515538,8%31,0%0,5%0,4%
2726Hino546561,1%-6,7%0,5%0,4%
2823Fiat54387-29,5%-21,6%0,5%0,6%
2927Mini538704,9%100,0%0,5%0,5%
3038Tesla533379152,6%952,8%0,5%2,6%
3128Volvo49250-0,6%-30,6%0,4%0,3%
3232Jaguar4326241,2%59,0%0,4%0,4%
3332Renault4074433,0%0,0%0,4%0,3%
3433Porsche3603324,6%-2,9%0,3%0,2%
3563MG332943588,9%0,3%0,6%
3631Great Wall31044-5,5%10,0%0,3%0,3%
3735Volvo Trucks249236,0%-4,2%0,2%0,2%
3837Iveco2463713,4%42,3%0,2%0,3%
3934Kenworth22318-8,6%-21,7%0,2%0,1%
4041Citroen2173316,7%94,1%0,2%0,2%
4136DAF21528-4,9%86,7%0,2%0,2%
4242Mahindra2022115,4%61,5%0,2%0,1%
4340UD Trucks19421-1,0%-4,5%0,2%0,1%
4439Scania17338-13,9%65,2%0,2%0,3%
4547Seat1181322,9%44,4%0,1%0,1%
4657Ram1168251,5%-20,0%0,1%0,1%
4744Man10412-37,0%-7,7%0,1%0,1%
4848Alfa Romeo9669,1%20,0%0,1%0,0%
4962Chevrolet8014627,3%366,7%0,1%0,1%
5061Sinotruck754435,7%0,1%0,0%
5155Can-am641273,0%200,0%0,1%0,1%
5245Alexander Dennis635-44,2%-79,2%0,1%0,0%
5359Infiniti48-140,0%-100,0%0,0%0,0%
5451Mack479-14,5%125,0%0,0%0,1%
5551Freightliner467-16,4%-30,0%0,0%0,0%
5550Yamaha464-35,2%-60,0%0,0%0,0%
5653Bentley426-2,3%-25,0%0,0%0,0%
5749Maserati374-56,5%-20,0%0,0%0,0%
5854Aston Martin334-17,5%-20,0%0,0%0,0%
5960Lamborghini30157,9%-80,0%0,0%0,0%
6058McLaren2524,2%0,0%0,0%
6152Ferrari232-48,9%-50,0%0,0%0,0%
6143Factory Built237-86,5%75,0%0,0%0,0%
6259International22110,0%-66,7%0,0%0,0%
6364LIEBHERR12250,0%0,0%0,0%
6360Western Star121-36,8%-50,0%0,0%0,0%
6471Cadillac910,0%0,0%
6566Rolls-Royce51-16,7%0,0%0,0%
6671LVV4-0,0%0,0%
6646BCI41-96,2%-90,0%0,0%0,0%
6770Piaggio31200,0%0,0%0,0%
6771Grove310,0%0,0%
6869Chrysler2--33,3%0,0%0,0%
6971Lotus1-0,0%0,0%
6970TIDD110,0%0,0%0,0%
6970Tadano110,0%0,0%0,0%
6967Morgan1--80,0%0,0%0,0%
6970Higer1-0,0%0,0%0,0%
6956Dodge1--97,1%0,0%0,0%

Rank 2019Rank 2018GroupSales Sept YTD 2019Sales Sept 2019+/- YTD 2019+/- Sept 2019Share YTD Sept 2019Share Sept 2019
11Toyota Group20.4833.146-8,7%2,0%17,8%21,7%
22Renault Nissan Alliance16.3781.8423,9%-6,9%14,2%12,7%
33Ford Group11.7111.291-8,2%-5,7%10,2%8,9%
44Hyundai-Kia11.4701.3871,7%12,0%10,0%9,5%
56General Motors9.2151.348-0,3%47,2%8,0%9,3%
65Mazda8.599884-7,1%-12,7%7,5%6,1%
77Volkswagen Group7.138927-11,7%3,2%6,2%6,4%
88Suzuki4.955560-4,1%-1,4%4,3%3,9%
99Honda Motor3.739410-10,2%-16,2%3,2%2,8%
1010Mercedes Daimler3.325445-2,1%-1,1%2,9%3,1%

(1885)

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