Nissan Global performance in 2018 was negative, reporting a drop by 1.1%, but keeping sales over the 5 million sales’ milestone. The moderate decline was primarily due to negative performances registered in USA, Mexico and UK. In the recently published study, focus2move team projects volumes at 6.4 million by the 2025.
Nissan is the fourth largest car brand in the World, holding near half of the Renault-Nissan Alliance’s sales in 2018. A key factor on the Nissan global success is the strong SUV and Off-Road heritage, now that this segment is becoming more and more popular worldwide.
Enjoying a stellar reputation for creating truly innovative vehicles and service programs, Nissan’s strength is particularly concentrated in Asia and in the American region (North, Center and South aggregated), constituting more than 80% of its sales.
In the 2018 Nissan has sold 5.1 million light vehicles in the World – after reaching the 5 million global sales milestone in 2017 – losing 1.1% from the previous year.
Since the 2010 the brand sales grew up 34.5% with a CAGR of 4.3%. During the same frame of time, global light vehicles market grew up from 73.7 millions to 94.3 million with a global CAGR of 3.5%. So Nissan has moderately improved its market share in this period. According to our study, in the period 2019-2025 Nissan will boost sales at 6.4 million units.
Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Nissan in the World since 2010, reporting in the just updated market research “Nissan Global Sales Performance 2010-2025” all sales broken down by region, country and model.
In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.
The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.