Norway: 2012 Car Market was flat. Volkswagen beat Toyota.

In 2012, the Norwegian car market posted 137.967 units, down 0.3% from last year. The market was stable at the record sales level and 40% higher than the 2009, when it temporary dropped at 99.000 units, hit by world’s economic crisis.

The light passenger vehicles market (cars plus light commercial vehicles) in the 2012 was above 170.000 units. Thanks to this volume, the Norwegian was the World’s 42nd car market.

Looking at the top brands performance:

Volkswagen gained the market leadership almost doubling sales from last year and posted the best performance ever, selling 22.967 units, almost 9.800 more than in 2011. Volkswagen 2012 share was 6.6%, up 7.0 points of share from the last year that was the worst in last years.

Toyota was 2nd, selling 20.505 units with a share of 14.9%, down 0.2 points of share from the previous year, and up 0.4 points from the 2009, the worst year in the last four.

Volvo was 3rd, selling 16.903, the higher number of sales in the last 4 years, with a share of 12.3%, up 1.3 points of share from the previous year but down 2.5 points from the 2009, its best year.

Ford was 4th, selling 11.650 units, only 345 less than the previous year, with a share of 8.4%, 0.3 points of share from the last year that was the best in the last four.

Audi was 5th, posting the worst in last 3 years, with 11.007 units and a share of 8.0%, down 1.4 points of share from the previous year and 1.9 points from the 2009.

BMW was 6th with its best year result. BMW sold 8.321 units, 970 more than the last year, with a share of 6.0%, up 0.7 points of share from the previous year and up 0.8 points from the 2010.

In the table below, the top 10 brands, ranked by year-to-date position:

Rank

Brand

2009

2010

2011

2012

2009

2010

2011

2012

1

Volkswagen

12.596

14.868

13.225

22.967

12,8%

11,6%

9,6%

16,6%

2

Toyota

14.267

19.172

20.898

20.505

14,5%

15,0%

15,1%

14,9%

3

Volvo

14.605

16.878

15.236

16.903

14,8%

13,2%

11,0%

12,3%

4

Ford

7.317

10.458

11.995

11.650

7,4%

8,2%

8,7%

8,4%

5

Audi

9.804

11.841

12.991

11.007

9,9%

9,3%

9,4%

8,0%

6

Bmw

5.426

6.654

7.351

8.321

5,5%

5,2%

5,3%

6,0%

7

Nissan

4.458

5.657

6.288

7.325

4,5%

4,4%

4,5%

5,3%

8

Skoda

4.206

6.755

7.620

6.793

4,3%

5,3%

5,5%

4,9%

9

Peugeot

3.779

5.028

5.832

6.658

3,8%

3,9%

4,2%

4,8%

10

Hyundai

4.401

7.162

7.427

6.209

4,5%

5,6%

5,4%

4,5%

Looking at single model performance in December, the Volvo V70 jumped to the leadership (5th last month and year-to-date) selling 454 units with a share of 4.8%, up 2.0 points from the previous year. Sales in 2012 were 3.860 with a share of 2.8%.

The Golf was 2nd, selling 452 units with a share of 4.8%, down 0.7 points from November, followed by the Focus in 3rd (6th last month) with 309 units with a share of 3.3%, up 0.8 points from the previous month.

The Volvo XC60 was 4th (21st last month and 17th year-to-date) with 287 units and share of 3.1%, up 1.6 points from November, followed by the Tiguan in 5th (3rd last month and 4th year-to-date) with 278 units and 3.0% of share, down 0.1 points from the previous month.

Behind it wasn’t a good month for the Yaris in 14th, down 10 spots from November, and for the Qashqai in 16th, down 7 spots from the previous month.

In the table below, the top 20 models, ranked for the last month position:

Rank Dec

Rank Nov

Rank 2012

Model

Dec

2012

Q2

Q3

Nov

Dec

2012

1

5

5

Volvo V70

454

3.860

2,7%

2,4%

2,8%

4,8%

2,8%

2

1

1

Volkswagen Golf

452

6.313

4,7%

4,7%

5,5%

4,8%

4,6%

3

6

2

Ford Focus

309

4.261

3,6%

3,0%

2,5%

3,3%

3,1%

4

21

17

Volvo XC60

287

2.062

1,3%

1,3%

1,5%

3,1%

1,5%

5

3

4

Volkswagen Tiguan

278

3.879

3,0%

2,4%

3,1%

3,0%

2,8%

6

8

9

Volvo V60

266

2.860

1,9%

2,1%

2,3%

2,8%

2,1%

7

2

3

Volkswagen Passat

252

4.137

3,4%

3,1%

3,1%

2,7%

3,0%

8

15

10

Skoda Octavia

252

2.826

2,3%

2,2%

1,6%

2,7%

2,0%

9

7

14

Toyota Prius

188

2.248

1,5%

1,9%

2,3%

2,0%

1,6%

10

14

11

Toyota Auris

162

2.561

2,1%

1,7%

1,7%

1,7%

1,9%

11

11

20

Audi A4

140

1.928

1,5%

1,5%

1,8%

1,5%

1,4%

12

16

6

Toyota Avensis

138

3.726

3,0%

2,7%

1,6%

1,5%

2,7%

13

13

13

Nissan Leaf

138

2.298

1,2%

1,8%

1,7%

1,5%

1,7%

14

4

7

Toyota Yaris

134

3.715

2,2%

2,7%

3,1%

1,4%

2,7%

15

19

12

Ford Mondeo

125

2.445

1,6%

2,0%

1,1%

1,3%

1,8%

16

9

8

Nissan Qashqai

122

2.897

2,0%

2,1%

2,3%

1,3%

2,1%

17

10

21

Kia Sportage

113

1.891

1,4%

1,3%

1,9%

1,2%

1,4%

18

18

16

BMW X3

111

2.102

1,9%

1,4%

1,2%

1,2%

1,5%

19

12

19

Volkswagen Polo

102

2.012

1,4%

1,5%

1,7%

1,1%

1,5%

20

17

15

Subaru XV

80

2.191

1,5%

2,5%

1,4%

0,9%

1,6%

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This report was written by Camilla

(154)

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