Norway Car sales up 3% in February 2013. Nissan Leaf ranks 5th.

In February 2013 total cars sold in Norway have been 11.332, up 3.6% from last year with cumulated volume at 22.961 units, up 5.5%. It was confirmed the harsh momentum for Volvo, losing large space in sales due to the increased demand for low emission vehicles and its inadequate product line up, while Mazda was very strong again, taking its best rank in Europe driven by CX-5 success.

Looking at the top brands performance:

Volkswagen in 1st sold 1.592 units with a share of 14.1%, down 0.3 points of share from the previous month and 2.5 points from 2012. Year-to-date February sales were 3.272 with a share of 14.3%. Volkswagen held 3 models in the top 20, with the Golf as market leader.

Toyota was 2nd, selling 1.500 vehicles, only 92 units less than Volkswagen, with a share of 13.2%, up 2.1 points of share from the previous month. Year-to-date sales were 2.787 with a share of 12.1%. Toyota held 4 models in the top 20, with the Auris in 3rd position.

Volvo was 3rd, selling 826 units with a share of 7.3%, down 0.1 points of share from the previous month. Year-to-date sales were 1.683 with a share of 7.3%. Volvo held 3 models in the top 20, with the V40 in 9th position.

Ford jumped to the 4th position, selling 800 vehicles, only 26 less than Volvo, with a share of 7.1%, up 2.0 points from the previous month. Year-to-date sales were 1.379 with a share of 6.0%. The Focus was 10th.

Audi climbed to the 5th position (6th year-to-date) selling 641 units with a share of 5.7%, up 0.6 points from the previous month. Year-to-date sales were 1.238 with a share of 5.4%. The best-selling model was the A4 in 20th position.

In the table below, the top 10 brands, ranked by year-to-date position:

Rank Ytd

Brand

Feb

Ytd Feb

Q2

Q3

Q4

2012

Jan

Feb

Ytd Feb

1

Volkswagen

1.592

3.272

12,0%

12,3%

11,3%

16,6%

14,4%

14,1%

14,3%

2

Toyota

1.500

2.787

15,3%

15,4%

15,7%

14,9%

11,1%

13,2%

12,1%

3

Volvo

826

1.683

12,0%

12,3%

11,3%

12,3%

7,4%

7,3%

7,3%

4

Ford

800

1.379

8,4%

7,1%

10,1%

8,4%

5,0%

7,1%

6,0%

5

Mazda

604

1.250

2,6%

2,6%

2,7%

2,5%

5,6%

5,3%

5,4%

6

Audi

641

1.238

8,3%

7,7%

7,4%

8,0%

5,1%

5,7%

5,4%

7

Nissan

560

1.186

5,5%

4,8%

5,1%

5,3%

5,4%

4,9%

5,2%

8

Bmw

533

1.185

6,1%

6,3%

5,5%

6,0%

5,6%

4,7%

5,2%

9

Peugeot

448

1.087

4,3%

4,9%

4,4%

4,8%

5,5%

4,0%

4,7%

10

Mercedes

563

1.048

3,8%

3,7%

4,7%

4,1%

4,2%

5,0%

4,6%

Looking at single model performance in December, the Volkswagen Golf maintained the leadership, selling 678 units with a share of 6.0%, down 0.3 points from the previous month. Year-to-date sales were 1.411 with a share of 6.1%.

The Mazda CX-5 was 2nd, selling 497 units with a share of 4.4%, up 0.2 points from the previous month, followed by the Auris in 3rd (22nd in January) with 410 sales and a share of 3.6%, up 2.1 points from the previous month.

The Yaris was 4th selling 390 units with a share of 3.4%, down 0.1 points from the previous month, followed by the Leaf in 5th (9th in November) selling 287 units with a share of 2.5%, up 0.2 points from the previous month.

The Mercedes A Class jumped to the 6th position (51st in November) selling 281 units with a share of 2.5%, up 1.1 points from the previous month, followed by the Passat in 7th with 274 sales and a share of 2.4%, up 0.3 points, and by the Mitsubishi Outlander with 267 sales and a share of 2.4%, down 1.0 points from the previous month.

In the table below, the top 20 models, ranked for the last month position:

Rank Feb

Rank Jan

Rank 2012

Model

Feb

Ytd Feb

Q2

Q3

2012

Jan

Feb

Ytd Feb

1

1

1

Volkswagen Golf

678

1.411

4,7%

4,7%

4,6%

6,3%

6,0%

6,1%

2

2

47

Mazda CX-5

497

987

0,0%

0,0%

0,0%

4,2%

4,4%

4,3%

3

22

11

Toyota Auris

410

579

2,1%

1,7%

1,9%

1,5%

3,6%

2,5%

4

3

7

Toyota Yaris

390

793

2,2%

2,7%

2,7%

3,5%

3,4%

3,5%

5

9

13

Nissan Leaf

287

552

1,2%

1,8%

1,7%

2,3%

2,5%

2,4%

6

51

 

Mercedes A Class

281

448

0,0%

0,0%

0,0%

1,4%

2,5%

2,0%

7

11

3

Volkswagen Passat

274

519

3,4%

3,1%

3,0%

2,1%

2,4%

2,3%

8

4

39

Mitsubishi Outlander

267

659

0,5%

0,0%

0,3%

3,4%

2,4%

2,9%

9

12

49

Volvo V40

260

503

0,0%

0,0%

0,0%

2,1%

2,3%

2,2%

10

5

2

Ford Focus

253

570

3,6%

3,0%

3,1%

2,7%

2,2%

2,5%

11

7

4

Volkswagen Tiguan

233

507

3,0%

2,4%

2,8%

2,4%

2,1%

2,2%

12

14

50

Honda CR-V

227

431

0,0%

0,0%

0,0%

1,8%

2,0%

1,9%

13

8

5

Volvo V70

200

469

2,7%

2,4%

2,8%

2,3%

1,8%

2,0%

14

10

14

Toyota Prius

197

445

1,5%

1,9%

1,6%

2,1%

1,7%

1,9%

15

15

6

Toyota Avensis

196

399

3,0%

2,7%

2,7%

1,7%

1,7%

1,7%

16

6

8

Nissan Qashqai

195

472

2,0%

2,1%

2,1%

2,4%

1,7%

2,1%

17

17

48

Peugeot 208

187

381

0,0%

0,0%

0,0%

1,7%

1,7%

1,7%

18

13

9

Volvo V60

186

397

1,9%

2,1%

2,1%

1,8%

1,6%

1,7%

19

28

21

Kia Sportage

175

351

1,4%

1,3%

1,4%

1,5%

1,5%

1,5%

20

20

20

Audi A4

169

348

1,5%

1,5%

1,4%

1,5%

1,5%

1,5%

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This report was written by Camilla.

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