Norway Light Vehicle Sales rose 24% in June.

Norway Light Vehicle Sales

Norway Light Vehicle Sales rose 24% in June pushing the first half at best level ever. Albeit in short supply, Volkswagen Golf sales had been tremendous with market share above 10% ahead of Toyota Auris and Tesla S.

Economic Outlook

The effects of a slowdown in oil and gas investment are beginning to take a toll on related sectors of the economy. Norway’s industrial production has remained at subdued levels since the beginning of the year and contracted in April.

Unemployment, as recorded by Statistics Norway’s Labour Force Survey, has also increased as a result of dampened investment. The slump may be drawing to a close, however, as oil prices are expected to pick up in the second half of the year and the deterioration of investment appears to have leveled off.

The strong expansion in consumption and rising real estate prices in Q1 are also indicative of robust domestic demand despite the weakening of the oil and gas sector.

Market Outlook

The 2012 introduction of total de-taxation for electric vehicles has driven the market at the top with two consecutive record volume hit in the 2013 and 2014. The 2015 started with lower trend with first quarter sales down 3.1%.

According to data released by Opplysningsrådet for Veitrafikken AS, the Norwegian Road Federation, in the second quarter the market recovered thanks to a superb June performance when total sales had been 14.210,  up 24.2% compared with the correspondent month last year.

So, albeit the low start of the year, cumulative sales are again at their highest level ever with first half sales at 74.390, up 2.8%. It always must be considered that this market is heavy depending by EV supply and dealers are reporting a wide portfolio orders with waiting time up to sixth month for the most popular EVs models, like the Tesla S Series.

Competitive Arena

In the first half of 2015 Volkswagen confirmed the roaring trend taken few month ago that allowed to create a deep gap over the challengers. June sales were 2.501, up 54.4%. Cumulative sales were 13.470 (+39.0%) with market share at 10.1%.

First of the “others” was Toyota with 1.409 sales in June (+7.9%) ahead of Volvo with 1.099 (+29.0%) and BMW with 849 (+31.8%)

As far as the best group’s performance, the Volkswagen Group was leader in the first half with 27.7% of market share, followed by Toyota at 11.8% and Renault-Nissan at 8.8%.

Albeit hit in June by short supply, the first half best-selling model was Volkswagen Golf with 7.041 sales at record 10.1% of market share (+93.9%) thanks to the EVs version. The hybrid Toyota Auris was second with 2.591 sales (-4.5%) while Tesla Model S was third with 2.466 (-21.3).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank JunRank H1BrandJun 2015H1 2015Var JunVar H1Share JunShare H1
11Volkswagen2.50113.47054,4%39,0%17,6%18,1%
22Toyota1.4098.1597,9%-1,5%9,9%11,0%
34Volvo1.0994.40429,0%-8,6%7,7%5,9%
45BMW8494.34531,8%-15,7%6,0%5,8%
53Nissan6924.41518,1%-9,3%4,9%5,9%
66Ford6704.139-14,9%2,4%4,7%5,6%
77Skoda6453.64611,8%2,1%4,5%4,9%
89Audi6403.26416,8%-12,2%4,5%4,4%
811Mitsubishi6402.81360,4%2,8%4,5%3,8%
910Mazda6352.84129,3%-5,1%4,5%3,8%
108Mercedes6183.51537,3%13,4%4,4%4,7%
1113Tesla5662.6745,6%-14,7%4,0%3,6%
1218Renault4961.439313,3%91,1%3,5%1,9%
1312Peugeot4722.802-8,3%-14,5%3,3%3,8%
1414Kia4192.16911,7%5,1%2,9%2,9%
1516Subaru3161.613115,0%41,2%2,2%2,2%
1615Opel2901.68220,3%3,0%2,0%2,3%
1719Hyundai2371.2056,3%-8,4%1,7%1,6%
1821Honda2341.0762,2%-6,8%1,6%1,4%
1917Suzuki2281.53936,5%-1,4%1,6%2,1%
2020Citroen1981.156-34,7%-16,2%1,4%1,6%
2122Lexus109599179,5%108,7%0,8%0,8%
2223Mini65411-16,7%-5,5%0,5%0,6%
2324Land Rover4430625,7%-12,6%0,3%0,4%
2425Porsche38200-22,4%-4,3%0,3%0,3%
2526Fiat22131-37,1%-40,2%0,2%0,2%
2627Jeep19130-51,3%68,8%0,1%0,2%
2730Jaguar1839800,0%39,3%0,1%0,1%
2829Smart16541500,0%800,0%0,1%0,1%
2928Dacia149240,0%15,0%0,1%0,1%
3031Alfa Romeo322-25,0%-43,6%0,0%0,0%
Rank JunRank H1GroupJun 2015H1 2015Var JunVar H1Share JunShare H1
11Volkswagen3.82520.58136,9%19,7%26,9%27,7%
22Toyota1.5188.75812,9%2,1%10,7%11,8%
33Renault-Nissan1.2025.94667,9%4,3%8,5%8,0%
45Geely Group1.0994.40429,0%-8,6%7,7%5,9%
54BMW9144.75626,6%-14,9%6,4%6,4%
66Ford6704.139-14,9%2,4%4,7%5,6%
67PSA6703.958-18,1%-15,0%4,7%5,3%
79Hyundai-Kia6563.3749,7%-0,1%4,6%4,5%
811Mitsubishi6402.81360,4%2,8%4,5%3,8%
910Mazda6352.84129,3%-5,1%4,5%3,8%
108Mercedes Daimler6343.56940,6%14,9%4,5%4,8%
Rank JunRank H1ModelJun 2015H1 2015Share JunShare H1
11Volkswagen Golf1.6268.47711,4%10,7%
22Tesla Model S5662.6744,0%3,4%
38Mitsubishi Outlander4871.8533,4%2,3%
46Toyota Yaris3712.1172,6%2,7%
54Toyota RAV43682.3362,6%2,9%
65Skoda Octavia3582.2092,5%2,8%
69Mazda CX-53581.6112,5%2,0%
73Toyota Auris3362.3612,4%3,0%
810Volkswagen Passat3081.5852,2%2,0%
912Nissan Qashqai3071.4762,2%1,9%
1011Audi A32921.5292,1%1,9%
1114Volvo V702901.2182,0%1,5%
1213Ford Mondeo2211.2441,6%1,6%
1318Peugeot 3082039791,4%1,2%
147Volkswagen Caddy1901.9251,3%2,4%
159Nissan Leaf1861.6111,3%2,0%
1615Volkswagen Up!1801.1251,3%1,4%
1716Ford Focus1741.0891,2%1,4%
1724Renault Zoe1747921,2%1,0%
1822Peugeot Partner1698341,2%1,0%
1919Volvo XC601649771,2%1,2%
2053Mercedes Vito1604131,1%0,5%

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