Norway: Market at best level in 20 years. Mazda & Tesla S voted the Best of the Year.

Accordingly with data released by Opplysningsrådet for Veitrafikken AS, in December 2013 new car sold in Norway were 11.395, booming 21.6% from last year. Full Year 2013 sales were 142.151, up 3.0% from 2012, the best year in the last twenty.

Sharing general evaluation on Brands & Models performance, based not only on volume but also on results compared with potential, focus2move Team quoted the Best of the Year 2013, as Brand and Model. This was the result:

Brand of Year was Mazda ranked in 9th with 4.3% of share, up 1.7 points from 2012. Second was Testa ranking in 20th with share at 1.4%, from 0 in 2012. Third was Nissan in 5th, with share at 5.8%, up 0.8 points from 2012.

Model of Year was Tesla S, arrived in August and market leader in last quarter. Second was Nissan Leaf, ranked in 3th with share at 3.2%, up 1.5 from 2012. Third was Toyota Auris in 2nd with share at 3.4%, up 1.5 points.

Looking at the top brands performance:

Volvo advanced in first, up 2 spots, with 1.884 sales and a roaring share at 16.5%, almost the double thank usual. We suspect that budget reasons forced Volvo Management to “boost” registrations. Full Year Volvo was third with 11.863 sales and 8.3% of share, down 0.1 points from 2012. New V40 was the bestselling Volvo in the year, in 4th place, followed by V70 in 9th and V60 in 15th.

Volkswagen was second 1.481 sales and a share of 13.0%, down 1.4 points of share from the previous month. Full Yea Volkswagen was market leader with 19.128 sales and 13.5% of share, down 1.8 points from 2012. Golf was market leader in the year while Passat was 11th and Touran 13th.

Toyota was third with 906 sales and 8.0% of share, down 4.0 points. As we can imagine Volvo people working until late on December 31st, Toyota people was have probably anticipated the Xmas holiday, happy for the result already achieved Full Year Toyota was second with 17.909 sales and share flat from last year at 12.6%. New Auris ended the year in second place, with Yaris in 5th, Rav4 8th and Prius in 26th.

Skoda was fourth with 786 sales and 6.9% of share, up 0.4 points from November. Full Year Skoda was 7th with 6.948 sales and 4.9% of share, down 0.2 points from last year. Octavia was 8th.

Ford was fifth selling756 units with a share of 6.6%, up 0.5 points from the previous month. Full Year Ford was fourth with 9.997 sales and 7.0% of share, down 1.2 points from 2012. The top model was Focus in 10th position.

In the table below, the top 25 brands, ranked by last month position:

Rank Dec

Rank Nov

Rank 2013

Brand

Dec

Sales 2013

Share 2012

Share H1 2013

Q3 2013

Nov 2013

Dec 2013

Share 2013

1

3

3

Volvo

1.884

11.863

8,4%

7,4%

7,3%

8,7%

16,5%

8,3%

2

1

1

Volkswagen

1.481

19.128

15,3%

13,8%

13,1%

14,4%

13,0%

13,5%

3

2

2

Toyota

906

17.909

12,6%

12,5%

13,8%

12,0%

8,0%

12,6%

4

4

7

Skoda

786

6.948

5,1%

4,1%

4,9%

6,5%

6,9%

4,9%

5

5

4

Ford

756

9.997

8,2%

7,3%

7,0%

6,1%

6,6%

7,0%

6

10

10

Mercedes

663

6.091

4,2%

4,5%

3,8%

4,1%

5,8%

4,3%

7

8

20

Tesla

553

1.984

0,0%

0,0%

2,3%

4,4%

4,9%

1,4%

8

6

5

Nissan

512

8.202

5,0%

5,5%

5,7%

6,0%

4,5%

5,8%

9

9

6

Audi

475

7.511

6,2%

5,7%

5,4%

4,1%

4,2%

5,3%

10

7

8

BMW

437

6.876

5,5%

4,9%

5,2%

4,9%

3,8%

4,8%

11

14

11

Mitsubishi

376

5.742

4,0%

4,7%

3,6%

3,1%

3,3%

4,0%

11

11

13

Kia

376

5.035

3.4%

3,4%

3,7%

4,0%

3,3%

3,5%

12

18

15

Opel

334

3.614

3,3%

3,1%

2,0%

1,7%

2,9%

2,5%

13

12

9

Mazda

288

6.109

2,6%

4,3%

5,3%

3,8%

2,5%

4,3%

14

15

19

Suzuki

270

2.319

1.5%

1,4%

1,2%

2,3%

2,4%

1,6%

15

13

12

Peugeot

251

5.259

4,6%

3,9%

3,8%

3,6%

2,2%

3,7%

16

16

16

Subaru

240

3.233

2.2%

2,4%

2,2%

2,0%

2,1%

2,3%

17

19

17

Honda

221

2.655

1.8%

2,2%

1,4%

1,6%

1,9%

1,9%

18

17

14

Hyundai

142

4.185

4,0%

3,5%

2,9%

1,7%

1,2%

2,9%

19

20

18

Citroen

134

2.466

1.5%

2,0%

1,6%

1,5%

1,2%

1,7%

20

22

22

Renault

73

889

0,7%

0,5%

0,8%

0,8%

0,6%

0,6%

21

21

21

Mini

57

983

0,5%

0,7%

0,7%

0,9%

0,5%

0,7%

22

24

24

Land Rover

56

562

0,4%

0,4%

0,4%

0,4%

0,5%

0,4%

23

26

23

Fiat

36

637

0,4%

0,5%

0,4%

0,3%

0,3%

0,4%

24

25

25

Chevrolet

32

539

0,3%

0,3%

0,5%

0,4%

0,3%

0,4%

25

30

28

Dacia

16

189

0,1%

0,2%

0,1%

0,0%

0,1%

0,1%

In the table below, the top 20 models, ranked for the last month position:

Rank Dec

Rank Nov

Rank 2013

Model

Dec

Sales 2013

Share 2012

Share H1

Share Nov

Share Dec

Share 2013

1

2

20

Tesla Model S

553

1.983

0,0%

0,0%

4,4%

4,9%

1,4%

2

8

6

Volvo V40

542

3.833

0,0%

2,5%

2,2%

4,8%

2,7%

2

7

9

Volvo V70

542

3.172

2,8%

1,9%

2,5%

4,8%

2,2%

3

4

7

Skoda Octavia

510

3.788

2,0%

1,7%

4,3%

4,5%

2,6%

4

1

1

Volkswagen Golf

461

7.366

4,6%

5,5%

5,5%

4,0%

5,1%

5

13

15

Volvo V60

416

2.407

2,1%

1,5%

1,8%

3,7%

1,7%

6

12

17

Volvo XC60

350

2.106

1,5%

1,2%

1,9%

3,1%

1,5%

7

5

3

Nissan Leaf

337

4.604

1,7%

2,8%

4,2%

3,0%

3,2%

8

3

2

Toyota Auris

311

4.818

1,9%

2,9%

4,3%

2,7%

3,4%

9

18

19

Mercedes A Class

215

2.048

0,0%

1,7%

1,3%

1,9%

1,4%

10

6

5

Toyota Yaris

211

4.250

2,7%

2,9%

3,2%

1,9%

3,0%

11

16

13

Volkswagen Tiguan

202

2.888

2,8%

2,1%

1,5%

1,8%

2,0%

12

10

4

Mazda CX-5

187

4.387

2,0%

3,1%

2,1%

1,6%

3,1%

13

9

8

Toyota RAV4

185

3.395

1,0%

2,2%

2,1%

1,6%

2,4%

14

15

10

Ford Focus

179

3.169

3,1%

2,5%

1,7%

1,6%

2,2%

14

11

11

Volkswagen Passat

179

2.997

3,0%

2,3%

2,0%

1,6%

2,1%

15

19

18

Audi A3

170

2.103

0,9%

1,3%

1,2%

1,5%

1,5%

16

14

37

Suzuki SX4

160

1.189

0,0%

0,5%

1,8%

1,4%

0,8%

17

20

12

Mitsubishi Outlander

150

2.989

0,3%

2,7%

1,2%

1,3%

2,1%

18

24

23

Honda CR-V

113

1.790

0,0%

1,6%

0,9%

1,0%

1,2%

19

25

44

Hyundai ix35

108

1.044

0,7%

0,7%

0,9%

0,9%

0,7%

20

27

26

Toyota Prius

101

1.705

1,6%

1,4%

0,8%

0,9%

1,2%

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