Norway to re-think Electric Vehicles policy while car sales slowing in September.

Norway to re-think Electric Vehicles

Norway to re-think Electric Vehicles policy while car sales slowing in September unchanging the year end projections at new all-time record volume thanks to the EVs sales boom. The country is spending over €500 million sustaining EVs.

In September 2014 according to data released by Opplysningsrådet for Veitrafikken AS, the total new Car Passengers sold in Norway have been 11.585, down 4.8% from the correspondent month last year.

Year to date September sales have been 107.104, up 1.2% from year ago, still in line to project the new all-time record volume for the current year.

Light commercial vehicles market figures in September have been 2.274, down 1.1% from the correspondent month last year with cumulative sales at 21.536, down 5.3% from year ago.

Norway is the most advanced country as number of EV sales after that a generous policy has been introduced exempting EVs from Norway’s sky high sales taxes and VAT and all urban toll payments or fees at public parking spaces, where they can recharge batteries without cost.

The policy has been so successful that 32.000 electric cars are now on the road – by far the highest rate per capita in the world, in a country with a 5.1 million population.

The popularity of electric cars has caught the authorities off guard, as they expected to keep the incentives in place until they number 50.000 and, at the current pace, that figure could be reached in the beginning of 2015, two years ahead of original scheduling, forcing the government to rethink its costly policy.

The tax exemptions alone account for up to 4 billion kroner (500 million euros), according to the state’s own estimates.

Nowadays, the Minister of Transportations is under increasing public pressure to reduce perks and tax breaks for booming electric car sales.

In these days a huge 29,000 square meter building will start to be built in Forus, south-west Norway. It will be the biggest Car Shopping mall in Nordic countries and include dealership for Toyota, Mazda, Volvo, Ford and Lexus. The building will cost over 60 million euro.

In September battlefield, Volkswagen performance benefit from the Golf EV sales scoring 1.707 sales, +12.9% from the correspondent month year ago, ahead of Toyota at 1.463 (-5.5%), Volvo at 901 (-17.9%) and Nissan at 709 (-15.3%).

In the Group Performance Ranking, Volkswagen led with 23.6% of share, ahead of Toyota at 13.4% and Geely (owner of Volvo) at 7.8%.

As far as the best-selling models, Volkswagen Golf led booming volume at 939 units (+67.4%) followed by Toyota Auris with 537 (+5.1%) and Nissan Leaf with 367 (+5.2%).

Fast growing models have been the Mitsubishi Outlander (5th with 346 sales, +109.7%), the Volkswagen Up! (9th with 289 sales, +161.1%) and the Suzuki SX4 (12th with 196 sales, up231.0%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank SepRank YTDBrandSales SepYtd SepSep YoY VarShare I HalfShare AugShare SepShare Ytd
11Volkswagen1.70715.65912,9%13,4%18,0%14,7%14,6%
22Toyota1.46312.253-5,5%11,4%10,8%12,6%11,4%
34Volvo9017.264-17,9%6,7%5,4%7,8%6,8%
45Nissan7097.00415,3%6,7%6,6%6,1%6,5%
53BMW6707.310-1,6%7,1%7,1%5,8%6,8%
66Ford5975.887-18,6%5,6%5,3%5,2%5,5%
710Mazda5934.7511,5%4,1%5,2%5,1%4,4%
89Peugeot5684.92141,3%4,5%5,6%4,9%4,6%
98Skoda5545.410-18,4%4,9%5,7%4,8%5,1%
1011Mercedes5004.58020,5%4,3%3,8%4,3%4,3%
1112Mitsubishi4864.11816,3%3,8%4,0%4,2%3,8%
127Audi4485.351-19,1%5,1%5,0%3,9%5,0%
1214Kia4483.199-6,7%2,9%2,5%3,9%3,0%
1319Subaru2871.7928,3%1,6%1,6%2,5%1,7%
1415Opel2602.3164,0%2,3%1,6%2,2%2,2%
1516Suzuki2592.23230,2%2,2%1,7%2,2%2,1%
1618Hyundai2111.829-37,4%1,8%1,2%1,8%1,7%
1720Honda1911.625-2,6%1,6%1,2%1,6%1,5%
1817Citroen1731.980-4,4%1,9%2,0%1,5%1,8%
1921Renault1191.12491,9%1,0%1,1%1,0%1,0%
2013Tesla1043.537-83,1%4,3%1,6%0,9%3,3%
2122Mini9869444,1%0,6%0,7%0,8%0,6%
2224Lexus9247595,7%0,4%0,5%0,8%0,4%
2325Chevrolet41343-31,7%0,3%0,2%0,4%0,3%
2423Land Rover26441-64,4%0,5%0,3%0,2%0,4%
2527Porsche2329535,3%0,3%0,3%0,2%0,3%
2626Fiat19303-54,8%0,3%0,3%0,2%0,3%
2728Jeep17148325,0%0,1%0,2%0,1%0,1%
2830Alfa Romeo874-27,3%0,1%0,1%0,1%0,1%
2929Dacia7109-30,0%0,1%0,1%0,1%0,1%
3031Jaguar440300,0%0,0%0,0%0,0%0,0%
3137SsangYong110,0%0,0%0,0%0,0%0,0%
3132Maserati114#DIV/0!0,0%0,0%0,0%0,0%

Rank SepRank YtdGroupSales SepSales YtdSep YoY Var.Share I HalfShare AugShare SepShare Ytd
11Volkswagen2.73226.715-1,1%23,7%29,0%23,6%24,9%
22Toyota1.55512.728-2,5%11,8%11,2%13,4%11,9%
35Geely Group9017.264-17,9%6,7%5,4%7,8%6,8%
43Renault-Nissan8358.23721,5%7,9%7,7%7,2%7,7%
54BMW7688.0042,5%7,7%7,8%6,6%7,5%
66PSA7416.90127,1%6,4%7,6%6,4%6,4%
78Hyundai-Kia6595.028-19,3%4,7%3,8%5,7%4,7%
87Ford5975.887-18,6%5,6%5,3%5,2%5,5%
99Mazda5934.7511,5%4,1%5,2%5,1%4,4%
1010Daimler5004.58919,0%4,3%3,8%4,3%4,3%

Rank SepRank YtdModelSales SepSales YtDSep YoY Var.Share I HalfShare AugShare SepShare YTD
11Volkswagen Golf9396.78167,4%5,1%9,4%8,1%6,4%
22Toyota Auris5374.1675,1%3,8%4,0%4,6%3,9%
33Nissan Leaf3673.7455,2%3,7%3,5%3,2%3,5%
47Mazda CX-53612.931-14,3%2,6%3,1%3,1%2,7%
510Mitsubishi Outlander3462.366109,7%2,1%2,4%3,0%2,2%
69Toyota Yaris3392.77814,1%2,7%1,8%2,9%2,6%
75Skoda Octavia3233.191-27,3%3,0%3,1%2,8%3,0%
88Toyota RAV42942.837-5,8%2,7%2,6%2,5%2,7%
96Volkswagen Up!2892.982161,1%2,8%3,2%2,5%2,8%
1012Volvo V402722.235-27,1%2,1%1,5%2,3%2,1%
1113Volvo V702661.913-2,2%1,7%1,7%2,3%1,8%
1217Suzuki SX41961.666231,0%1,6%1,2%1,7%1,6%
1311Nissan Qashqai1892.3423,3%2,4%1,7%1,6%2,2%
1419Ford Focus1611.591-35,9%1,6%1,3%1,4%1,5%
1518BMW i31491.634#DIV/0!1,6%1,8%1,3%1,5%
1615Audi A31461.739-25,5%1,6%1,7%1,3%1,6%
1714Volkswagen Passat1431.799-42,8%1,8%1,5%1,2%1,7%
1825Audi A41391.211-6,1%1,1%1,0%1,2%1,1%
1921Volvo XC601291.406-7,5%1,4%1,1%1,1%1,3%
1924Ford Kuga1291.229-1,9%1,2%1,1%1,1%1,2%
1922Volvo V601291.253-35,4%1,2%1,1%1,1%1,2%
2029Volkswagen Polo1241.036-15,6%0,9%1,1%1,1%1,0%

Please consider to purchase the recently published research on this country featuring the recent performance by segment, brand and models (Norway Car Market Insights) at €599.

Wishing to receive a broader picture including the country evolution towards the 2018, you can require the development of the Norway Car Market Outlook to 2018, which will be ready in short for you at €2.500.

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