Norway July. Audi e-Tron smashing records in a market down 4.5%

Norwegian Auto Market

Norwegian Auto Market in July decreased by 4.5% with 9.178 sales. Tesla kept booming (+668.8%) while Volkswagen declined in double-digits. Impressive performances were scored by Volvo (+69.1%) and Hyundai (+82.2%). The Audi e-Tron conquered the 7th place.


Economic Environment

Norwegian economy likely picked up in the second quarter, after flatlining in the first quarter. Growth was brisk in May, slightly up from April’s expansion. Robust fixed investment continued to buttress the economy, while a rebound in government consumption added further impetus. The external sector also performed well, as exports grew steadily while imports contracted sharply in May, more than offsetting April’s expansion.

Moreover, industrial production gained steam in May, resulting from a broad-based improvement across sectors, while April’s unemployment rate hit a seven-year low. However, possibly weaker private consumption could have dragged on growth in Q2, in large part due to a tough base effect, but also amid flagging consumer confidence and tighter monetary policy.


Market Trend

Norwegian vehicles market deeply changed in recent years by the decision to boost zero emission vehicles sales and the introduction of a medium terms incentive policy with EV fiscal cost at zero, including VAT and final price for consumers almost equivalent between a traditional combustion and AFVs. The result is the fast replacement of petrol based vehicles with the Hybrid or Electric cars.

Pushed by the need to renovate the circulating park, the domestic market grew up without a break from 2012 to 2017 when the All Time record level was scored with 158.670 car passengers and 35.838 light commercial vehicles.

According to data released by the Opplysningsrådet for Veitrafikken AS, in the 2018 was less encouraging, and since the start sales have been below the correspondent period in the previous record year. Just the Q2 was positive (+8.1%) but all the other quarters had been negative for final figures at 149.991 sales, down 5.5%.

However, this market confirmed the World’s leadership in green vehicle sales, reaching a world-record 60.2% Electric/Hybrid vehicles mix on total market, with this segment grew up 7.6% to 89.012 units. In 2012 this segment was representing only 7%, to grew up at 40.2% in 2016 and 52.2% in the 2017, when for the first time fossil-fuelled vehicles were below 50%. Norway has taken the decision to stop fossil-fuelled vehicles by 2025.

The 2019 started in January with a market down 2.2% with registrations at 9.004, keeping last year’s negative tone. However, in February registrations turned into positive track with year-to-date 20.110 units, up 3.7%.

In March sales soar up 27.6% with 18.735 units, leading to year-to-date registrations at 38.485 and market +13.9%.

In April the market dropped down again 19.9% with 11.255 units and in May sales drop down again 4.3% with 12.486 units. During June sales declined 6.7%, registering 14.789 units.

In July, registrations decreased by 4.5% with 9.178 sales, leading year-to-date figures at 87.387 (+1.2%).


Market Outlook

Despite the last year negative performance, the Norwegian market outlook 2019-2025 is positive as the current not positive trend should be end during the second half of the 2019 and a new moderate growing period will start, taking benefit form the several new electric and hybrid models ready to be launched in the European market in the next years.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.



Competitive Arena

At brand wise, year-to-date Tesla sold 13.097  units (+218.7%), overtaking the traditional brand leader Volkswagen.

In second place Volkswagen with 11.515 sales (-1.3) overtaking Toyota with 9.126 (+1.2%).

In fourth place BMW with 5.943 (-18.3%) ahead of Volvo with 5.698 units (-13.7%), Hyundai with 4.637 (+102.1%), Nissan with 4.450 (-44%), Audi with 3.972 (+16.7%), Skoda with 3.944 (-11.6%) and in 10th place Mitsubishi with 3.239 (+21.7%).

At model-wise, the Tesla model3, is on top with 10.866 followed by the Volkswagen Golf, in second place with 6.125 sales (+14.6%). In third place the BMW i3 with 3.270 (+6.5%).

To see the Norwegian Best Selling Cars Ranking for the current and previous years, you can see the report we have dedicated.

Rank 2019Rank 2018BrandSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019

Rank 2019Rank 2018bestSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Volkswagen Group19.4562.599-2,9%-8,9%23,0%29,6%
32Renault Nissan Alliance9.5661.008-24,7%-38,8%11,3%11,5%
43Toyota Group9.1821.218-3,6%2,4%10,9%13,9%
75Geely Group5.698695-13,7%69,1%6,7%7,9%
1010Ford Group2.352285-32,2%-9,2%2,8%3,2%

Rank 2019Rank 2018ModelSales YTD July 2019Sales July 2019'+/- YTD 2019'+/-July 2019
1186Tesla Model 310.866308
22Volkswagen Golf6.12561814,6%15,1%
33BMW i33.2702076,5%-27,1%
49Toyota RAV43.04132838,3%21,5%
51Nissan Leaf3.006584-55,6%-40,4%
65Mitsubishi Outlander2.9779032,9%-63,1%
7186Audi e-Tron2.783510
8100Hyundai Kona2.2082921466,0%4071,4%
960Jaguar I-Pace2.150128107400,0%12700,0%
1013Hyundai Ioniq2.07523135,8%16,1%
1117Mercedes GLC1.94166
1215Volkswagen Passat1.761234
136Toyota Yaris1.743231-26,3%-30,8%
14186Toyota Corolla1.722353
1411Skoda Octavia1.722225-4,0%-18,8%
1510Renault Zoe1.63518914,3%204,8%
1612Toyota C-HR1.600158-13,5%-33,9%
1716Toyota Auris1.499181-9,6%
1838Volvo V601.383236110,2%381,6%
197Volvo XC601.368121-26,2%27,4%
208Tesla Model S1.349143-28,1%495,8%