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Peugeot 2018. Sales up 3.5%, but second half is at risk

Peugeot Global Performance Peugeot-Instinct_Concept-2017

Peugeot Global performance in the 2018 is up 3.5% and this would be the first year exceeding the 2010 record. However, the high dependence on the Iranian market, actually under outlook negative, put at risk the second half score.

Peugeot ranks as the eleventh larger car brand in the World.

The French brand has underperformed the automotive industry since the 2010 and while the industry grew up 3-4% each year, in the 2017 Peugeot has sold 2.06 million units, down 14.000 from the 2010. Not enough, looking at car passenger’s, they have lost 90.000 units in the same period, while LCVs grew up 64.000.

Said this, in the 2018 the year to date May figures are moderately more positive, scoring a +3.5% with 883.000 sales.

Looking at the sales country-wise, the domestic market France counts 23% of total and is growing up 6.8%. The second market is Iran, which counts a huge 20.4% and is up 1%. However, the Iranian market is at high risk, not that US have again blocked the international trading and PSA have decided to stop consolidating in their balance sheet the Iranian operations. Considering we care about sales, we will contine to count Iranian sales under this brand and they represents the highest risk, as clouds are now over the market and outlook is negative.

Back on sales by country, other relevant positive performance so far were reported for Spain (+13.6%), Germany (+17.7%), Netherlands (+12.3%), Czech Republic (+22.7%), Ireland, Greece, Croatia and, with the highest growth in percentage, Vietnam.

Weak performance reported in China (-8.2%), UK (-6.4%), Algeria (-22.8%), Morocco (-15.0%) and Israel (-8.8%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

 Mix 2013Mix 2014Mix 2015Mix 2016Mix 2017Mix 2018 e
Hatch56,8%46,9%47,4%43,4%37,9%36,8%
SUV15,4%20,3%20,1%19,7%27,1%29,4%
sedan14,0%20,7%20,3%24,7%21,3%20,4%
Van Mid7,8%6,2%6,5%6,7%7,5%7,3%
Van Small3,2%3,2%3,2%3,1%3,6%3,6%
Van Large2,0%2,1%2,1%2,2%2,3%2,4%
MPV0,2%0,2%0,1%0,1%0,2%0,1%
Pick up0,1%0,1%0,1%0,1%0,1%0,1%
Total100,0%100,0%100,0%100,0%100,0%100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

 Sales Jan 18Sales Feb 18Sales Mar 18Sales Apr 18Sales May 18Sales YTD May 18Variation 2018
Hatch71.07159.22379.05860.72660.735330.813-2,6%
SUV52.15347.14062.23751.27153.221266.02321,8%
sedan37.61736.83336.04523.07235.835169.403-4,6%
Van Mid11.72411.03816.45912.05212.40663.679-4,3%
Van Small6.3006.3977.1275.8936.06531.7802,7%
Van Large3.1583.1834.7344.4004.07119.5476,2%
MPV2182722892473971.423-14,3%
Pick up98989898984900,0%
coupe402931253015612,3%
Bus Light13323120,0%
Total182.381164.216206.081157.786172.861883.3263,5%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018Rank 2017 Sales Q1Sales AprSales MaySales YTD MayVariation 2018
11France123.19540.60439.005202.8046,8%
22Iran121.23422.50736.016179.7571,0%
33China51.57414.97513.57580.124-8,2%
44Italy37.29910.70911.42759.4356,7%
56Spain32.00012.14012.90557.04513,6%
65UK33.4727.4489.21850.138-6,4%
77Argentina22.1275.8716.27034.2687,8%
88Germany18.9546.1635.34230.45917,7%
99Belgium14.2615.1833.96823.412-2,6%
1010Netherlands11.9663.0043.41918.38912,3%
1111Turkey
1212Portugal
1313Denmark
1414Brazil
1515Poland
1616Sweden
1717Chile
1821Czech Rep
1922Austria
2019Switzerland
2127Ireland
2225Greece
2318Algeria
2420Morocco
2524Mexico
2623Norway
2728Japan
2826Israel
2929Slovakia
3030Finland
3131Reunion
3232Russia
3333Tunisia
3434Slovenia
3538Croatia
3664Vietnam
3735South Korea
3836Hungary
3937Martinique
4039Australia
4140Romania
4243Ukraine
4341Malaysia
4442Bulgaria
4554South Africa
4644UAE
4745Cuba
4846Latvia
4951New Caledonia
5047Estonia
5149Serbia
5252New Zealand
5350Saudi Arabia
5453Tahiti
5557Taiwan
5655ivory coast
5758Madagascar
5859Bolivia
5960Bosnia
5948Egypt
6075Cyprus
6161Lebanon
6262Macedonia
6372Kuwait
6465Colombia
6563Belarus
6668Dominican Republic
6767Kazakhstan
6856Philippines
6969Singapore
7070Nicaragua
7171Peru
7266Jordan
7373Panama
7474Congo Rep
7576Qatar
7676Angola
7777Mauritius
7891Namibia
7978Nigeria
8078Ghana
8179Brunei
8280Paraguay
8382Benin
8481Bahrain
8583Senegal
8685Cameroon
8786Mozambique
8786Botswana
8887Liechtenstein
8988Ethiopia
9090Montenegro
9191Gabon
9284Georgia
9292Myanmar
9391Iraq
9393Sri Lanka
9494Kenya
9494Monaco
9494Oman
9494Venezuela
9489Thailand
9494Iceland
9494Yemen
9494Azerbaijan
9494Indonesia

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





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