Peugeot underperforms the industry in 2017 again

Peugeot Global Performance

Peugeot Global Performance in the first eleven months of the 2017 improved 1.1%, keeping losing market share as already done in the last sixth years. Strong sales in East Europe, CIS Market and Latin America. The 208 is the best-selling model.

Following the negative medium terms performance with sales at global level declined in the last sixth years by 4.8%, in the first eleven months of the 2017 Peugeot has been almost stable, with 1.88 million sales, up a mere 1.3%.

At regional level, top performance has been reached in the CIS and in East Europe (including Turkey) with sales up respectively 32.5% and 12.8%. Very positive the +14.9% scored in the Latin America (from Mexico to Argentina) while deep lost had been reported in North Africa (-34.1%), in the GCC area (-27.5%) and in the Pacific area (including Australia) (-18.1%).

At model wise, the top model was again the 208 with 286.000 sales followed by the 2008 with 207.000 and the 3008 with 178.000.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Peugeot Global Performance Report

In the period 2010-2016 Peugeot global sales had been disappointing, losing over 100.000 units, from 2.12 million in the 2010 to 2.02 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of -4.8% compared with a global sector CAGR of + 4.2%.

In this period, Peugeot was stable in the global car brand ranking placing in 11th spot.

Sales split at regional level confirmed in the 2016 the supremacy of the European counting the 53.9% of total sales (it was 55.3% in the 2010). However, sales in Asia have raised relevance actually counting 37.0% (from 32.5%), while Americans sales (the brand is not distributed in the North) declined further at 6.0% (from 9.0%).

In our report we figure out this brand sales in 106 different countries, with forecast up to the 2022.

On top of all countries in the 2016 there is France with 19.7% of global sales share (from 22.2% in the 2010), ahead of Iran with 18.3% (from 22.8%), China with 17.2% (from 7.3%), United kingdom with 6.5% and Spain with 5.4%.

In the research, we report sales for each model in each country from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales Oct 17 Sales Nov 17 Sales YTD 2017
7 8 CIS 1.607 2.124 1.806 602 693 6.831
9 9 Pacific 965 746 1.470 2.067 407 5.654
3 3 LatAm 35.428 31.252 37.648 11.620 12.215 128.163
4 5 Europe East 6.563 10.979 9.184 4.206 4.923 35.855
1 1 UE 300.411 308.168 229.363 88.261 96.546 1.022.748
8 7 Levant 2.557 1.478 1.561 553 471 6.620
10 10 Asean 767 945 964 320 324 3.319
6 6 Africa 2.052 2.032 2.151 736 742 7.713
2 2 Asia 178.780 144.466 174.204 69.608 81.364 648.422
11 11 GCC 800 494 676 190 184 2.344
5 4 Africa North 8.391 6.234 4.491 1.548 1.395 22.059
Total 538.321 508.917 463.517 179.710 199.264 1.889.728

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales October 2017 Sales November 2017 Sales YTD 2017
1 1 Peugeot 208 81.712 81.588 68.883 27.501 26.827 286.511
2 2 Peugeot 2008 65.280 59.228 45.653 19.143 18.593 207.897
3 8 Peugeot 3008 46.181 54.413 43.034 16.924 17.922 178.473
4 3 Peugeot 308 52.980 51.396 38.571 14.505 13.938 171.391
5 5 Peugeot Partner 40.838 39.068 31.392 12.244 11.821 135.362
6 4 Peugeot 405 38.923 28.602 38.714 11.819 20 118.078
7 7 Peugeot Pars 30.258 27.657 30.167 9.007 20 97.109
8 6 Peugeot 206 sedan 30.154 23.495 20.624 13.675 20 87.968
9 15 Peugeot 5008 5.664 14.595 24.034 8.380 8.975 61.648
10 9 Peugeot 408 16.685 12.667 14.196 8.297 6.547 58.391

(1900)

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