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Peugeot 2018. Sales up 3.5%, but second half is at risk

Peugeot Global Performance Peugeot-Instinct_Concept-2017

Peugeot Global performance in the 2018 is up 3.5% and this would be the first year exceeding the 2010 record. However, the high dependence on the Iranian market, actually under outlook negative, put at risk the second half score.

Peugeot ranks as the eleventh larger car brand in the World.

The French brand has underperformed the automotive industry since the 2010 and while the industry grew up 3-4% each year, in the 2017 Peugeot has sold 2.06 million units, down 14.000 from the 2010. Not enough, looking at car passenger’s, they have lost 90.000 units in the same period, while LCVs grew up 64.000.

Said this, in the 2018 the year to date May figures are moderately more positive, scoring a +3.5% with 883.000 sales.

Looking at the sales country-wise, the domestic market France counts 23% of total and is growing up 6.8%. The second market is Iran, which counts a huge 20.4% and is up 1%. However, the Iranian market is at high risk, not that US have again blocked the international trading and PSA have decided to stop consolidating in their balance sheet the Iranian operations. Considering we care about sales, we will contine to count Iranian sales under this brand and they represents the highest risk, as clouds are now over the market and outlook is negative.

Back on sales by country, other relevant positive performance so far were reported for Spain (+13.6%), Germany (+17.7%), Netherlands (+12.3%), Czech Republic (+22.7%), Ireland, Greece, Croatia and, with the highest growth in percentage, Vietnam.

Weak performance reported in China (-8.2%), UK (-6.4%), Algeria (-22.8%), Morocco (-15.0%) and Israel (-8.8%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

  Mix 2013 Mix 2014 Mix 2015 Mix 2016 Mix 2017 Mix 2018 e
Hatch 56,8% 46,9% 47,4% 43,4% 37,9% 36,8%
SUV 15,4% 20,3% 20,1% 19,7% 27,1% 29,4%
sedan 14,0% 20,7% 20,3% 24,7% 21,3% 20,4%
Van Mid 7,8% 6,2% 6,5% 6,7% 7,5% 7,3%
Van Small 3,2% 3,2% 3,2% 3,1% 3,6% 3,6%
Van Large 2,0% 2,1% 2,1% 2,2% 2,3% 2,4%
MPV 0,2% 0,2% 0,1% 0,1% 0,2% 0,1%
Pick up 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

  Sales Jan 18 Sales Feb 18 Sales Mar 18 Sales Apr 18 Sales May 18 Sales YTD May 18 Variation 2018
Hatch 71.071 59.223 79.058 60.726 60.735 330.813 -2,6%
SUV 52.153 47.140 62.237 51.271 53.221 266.023 21,8%
sedan 37.617 36.833 36.045 23.072 35.835 169.403 -4,6%
Van Mid 11.724 11.038 16.459 12.052 12.406 63.679 -4,3%
Van Small 6.300 6.397 7.127 5.893 6.065 31.780 2,7%
Van Large 3.158 3.183 4.734 4.400 4.071 19.547 6,2%
MPV 218 272 289 247 397 1.423 -14,3%
Pick up 98 98 98 98 98 490 0,0%
coupe 40 29 31 25 30 156 12,3%
Bus Light 1 3 3 2 3 12 0,0%
Total 182.381 164.216 206.081 157.786 172.861 883.326 3,5%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018 Rank 2017   Sales Q1 Sales Apr Sales May Sales YTD May Variation 2018
1 1 France 123.195 40.604 39.005 202.804 6,8%
2 2 Iran 121.234 22.507 36.016 179.757 1,0%
3 3 China 51.574 14.975 13.575 80.124 -8,2%
4 4 Italy 37.299 10.709 11.427 59.435 6,7%
5 6 Spain 32.000 12.140 12.905 57.045 13,6%
6 5 UK 33.472 7.448 9.218 50.138 -6,4%
7 7 Argentina 22.127 5.871 6.270 34.268 7,8%
8 8 Germany 18.954 6.163 5.342 30.459 17,7%
9 9 Belgium 14.261 5.183 3.968 23.412 -2,6%
10 10 Netherlands 11.966 3.004 3.419 18.389 12,3%
11 11 Turkey
12 12 Portugal
13 13 Denmark
14 14 Brazil
15 15 Poland
16 16 Sweden
17 17 Chile
18 21 Czech Rep
19 22 Austria
20 19 Switzerland
21 27 Ireland
22 25 Greece
23 18 Algeria
24 20 Morocco
25 24 Mexico
26 23 Norway
27 28 Japan
28 26 Israel
29 29 Slovakia
30 30 Finland
31 31 Reunion
32 32 Russia
33 33 Tunisia
34 34 Slovenia
35 38 Croatia
36 64 Vietnam
37 35 South Korea
38 36 Hungary
39 37 Martinique
40 39 Australia
41 40 Romania
42 43 Ukraine
43 41 Malaysia
44 42 Bulgaria
45 54 South Africa
46 44 UAE
47 45 Cuba
48 46 Latvia
49 51 New Caledonia
50 47 Estonia
51 49 Serbia
52 52 New Zealand
53 50 Saudi Arabia
54 53 Tahiti
55 57 Taiwan
56 55 ivory coast
57 58 Madagascar
58 59 Bolivia
59 60 Bosnia
59 48 Egypt
60 75 Cyprus
61 61 Lebanon
62 62 Macedonia
63 72 Kuwait
64 65 Colombia
65 63 Belarus
66 68 Dominican Republic
67 67 Kazakhstan
68 56 Philippines
69 69 Singapore
70 70 Nicaragua
71 71 Peru
72 66 Jordan
73 73 Panama
74 74 Congo Rep
75 76 Qatar
76 76 Angola
77 77 Mauritius
78 91 Namibia
79 78 Nigeria
80 78 Ghana
81 79 Brunei
82 80 Paraguay
83 82 Benin
84 81 Bahrain
85 83 Senegal
86 85 Cameroon
87 86 Mozambique
87 86 Botswana
88 87 Liechtenstein
89 88 Ethiopia
90 90 Montenegro
91 91 Gabon
92 84 Georgia
92 92 Myanmar
93 91 Iraq
93 93 Sri Lanka
94 94 Kenya
94 94 Monaco
94 94 Oman
94 94 Venezuela
94 89 Thailand
94 94 Iceland
94 94 Yemen
94 94 Azerbaijan
94 94 Indonesia

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





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