Philippines: August Car Market boomed 31%. Top 25 brands and models inside.

Accordingly with data reported by AVID and Chamber of Automotive Manufacturers of the Philippines (CAMPI), in August 2013 the light passenger vehicles sold in the Philippines were 16.046, up a 31.6% from last year posting the 17th year-on-year growth in a string. Year to date sales were 136.854, up 30.8%.

CAMPI President, Mr. Rommel Gutierrez, told local media that the industry looked likely to reach its sales targets for 2013 of 210,000 units, which represents 15% overall growth, on the back of a solid performance to date. Industry players are convinced that wider availability of financing has played a key role in driving up sales with an estimated ratio of financed auto sales to cash purchases stood at about 80%.

Recognizing the obstacles that the sector is up against, the government’s Department of Trade and Industry (DTI) is moving to finalize its industry roadmap. In September, trade secretary, Gregory Domingo, said the government was examining incentives aimed at attracting auto manufacturers, which would be based on production and export volumes. The minimum annual output is expected to be 40,000 units, according to Domingo.

The Philippines will be hoping that new foreign players will join companies such as China’s Foton motor, which in 2011 announced plans to invest $20m in a vehicle assembly plant after reaching an agreement with its local distributor, United Asia Automotive Group. Located in Manila, the facility is slated to open in 2014.

Though the roadmap was originally slated for release this summer, the government first plans to hold consultations with stakeholders. Despite the delay, DTI Undersecretary Adrian Cristobal Jr. gave an assurance that the strategic plan would be released before 2014. Given the key part that the roadmap is expected to play in helping the industry meet local demand and, eventually, create a thriving export market, the government will be keen to avoid unnecessary delays and put the plan into action once the time is right.

Looking at the best brand performance:

Toyota kept dominating the market posting 5.972 sales with a share rose at 37.2%, up 4.0 points of share from the previous month. Year-to-date sales were 46.774 with a share of 34.8%, down 3.0 points from full year 2012. The Vios was market leader again.

Mitsubishi in 2nd posted 3.186 sales with a share flat at 19.9%. Year-to-date sales were 28.161 with a share of 20.6%, up 2.1 points from last year. Top model was the Montero ranked second.

Hyundai was 3rd selling 1.877 units with a share of 11.7%, up 1.7 points of share from the previous month. Year-to-date sales were 14.713 with a share of 10.8%. Top model was the Accent ranked in 13th place.

Honda was 4th with 1.051 sales and a share of 6.5%, down 0.4 points from the previous month. Year-to-date sales were 9.651 with a share of 7.1%, up 1.6 points from FY 2012. The top model City was 5th.

Ford was 5th selling 826 vehicles with a share of 5.1%, down 1.8 points from the previous month. Year-to-date sales were 8.300 and a share of 6.1%, up 0.6 points from 2012. The top model Ranger ranked 12th.

In the table below, the Top 20 brands, ranked for last month position:

Rank Aug

Rank Jul

Rank 2013

Brand

Aug

YTD Aug

FY 2012

I Half 2013

Jul 2013

Aug 2013

Ytd 2013

1

1

1

Toyota

5.972

46.774

37,2%

33,9%

33,2%

37,2%

34,2%

2

2

2

Mitsubishi

3.186

28.161

18,5%

20,8%

19,9%

19,9%

20,6%

3

3

3

Hyundai

1.877

14.713

10,9%

10,7%

10,0%

11,7%

10,8%

4

5

4

Honda

1.051

9.651

5,5%

7,2%

6,9%

6,5%

7,1%

5

4

5

Ford

826

8.300

5,5%

6,1%

6,9%

5,1%

6,1%

6

6

6

Isuzu

822

7.673

6,0%

5,6%

6,0%

5,1%

5,6%

7

7

7

Nissan

534

5.317

3,8%

4,0%

3,8%

3,3%

3,9%

8

8

8

Kia

505

3.975

3,8%

2,8%

3,0%

3,1%

2,9%

9

9

10

Suzuki

383

3.291

2,7%

2,3%

2,9%

2,4%

2,4%

10

10

9

Chevrolet

277

3.819

2,0%

3,0%

2,8%

1,7%

2,8%

11

12

12

Mazda

207

1.399

0,8%

0,9%

1,5%

1,3%

1,0%

12

11

11

Subaru

181

1.888

0,8%

1,4%

1,8%

1,1%

1,4%

13

13

13

BMW

35

423

0,4%

0,3%

0,3%

0,2%

0,3%

14

16

16

Audi

31

220

0,3%

0,2%

0,2%

0,2%

0,2%

15

14

14

Lexus

30

265

0,3%

0,2%

0,2%

0,2%

0,2%

16

15

15

Mercedes

24

260

0,8%

0,2%

0,2%

0,1%

0,2%

17

17

17

Peugeot

21

138

0,0%

0,1%

0,1%

0,1%

0,1%

18

18

18

Citroen

20

137

0,0%

0,1%

0,1%

0,1%

0,1%

19

19

19

Mini

16

93

0,1%

0,1%

0,1%

0,1%

0,1%

20

20

21

Jeep

10

77

0,1%

0,1%

0,1%

0,1%

0,1%

Toyota Vios was the market leader and the success of this vehicle was enhanced by last generation recently introduced in the market. Sales were 1.931 with a share of 12.0%. Year to date sales were 12.757, with 9.4% of share, up 1.4 points from FY 2012.

Mitsubishi Montero was second with 1.273 sales and 7.9% of share. Year to date sales were 9.515 with a share of 7.0%, down 0.5 points from last year.

Toyota Innova was third with 1.079 sales and 6.7% of share, up 0.8 points. Year to date sales were 9.489, with a share of 7.0%.

Toyota Fortuner was 4th with 912 sales and 5.7% of share, followed by Honda City with 685 units and 4.3% of share and Mitsubishi Mirage, with 611 sales and 3.8% of share.

Mitsubishi Adventure was 7th with 576 sales and 3.6% of share ahead of Toyota Hiace with 531 and 3.3% of share. Isuzu Crosswind was 9th with 507 sales and Toyota Hilux was 10th with 493 units.

In the table below the top 25 models ranked by last month position:

Rank Aug

Rank Jul

Rank Ytd

Model

Aug

YTD Aug

FY   2012

I Half 2013

Jul 2013

Aug 2013

Ytd 2013

1

1

1

Toyota Vios

1.931

     12.757

8,0%

8,7%

10,5%

12,0%

9,4%

2

2

2

Mitsubishi Montero

1.273

       9.515

7,5%

6,8%

6,9%

7,9%

7,0%

3

3

3

Toyota Innova

1.079

       9.489

7,8%

7,2%

5,9%

6,7%

7,0%

4

4

4

Toyota Fortuner

912

       8.187

6,0%

6,3%

5,0%

5,7%

6,0%

5

5

6

Honda City

685

       5.300

1,1%

3,9%

3,7%

4,3%

3,9%

6

6

5

Mitsubishi Mirage

611

       5.305

0,0%

4,0%

3,3%

3,8%

3,9%

7

7

9

Mitsubishi Adventure

576

       4.434

3,7%

3,2%

3,1%

3,6%

3,3%

8

8

7

Toyota Hiace

531

       4.576

2,9%

3,5%

2,9%

3,3%

3,4%

9

9

8

Isuzu Crosswind

507

       4.444

3,6%

3,4%

2,8%

3,2%

3,3%

10

10

11

Toyota Hilux

493

       4.316

2,9%

3,3%

2,7%

3,1%

3,2%

11

11

10

Toyota Avanza

467

       4.318

3,3%

3,3%

2,5%

2,9%

3,2%

12

12

12

Ford Ranger

386

       2.910

0,5%

2,1%

2,1%

2,4%

2,1%

13

13

13

Hyundai Accent

358

       2.814

3,5%

2,1%

1,9%

2,2%

2,1%

14

14

15

Nissan Urvan

354

       2.456

1,9%

1,7%

1,9%

2,2%

1,8%

15

15

16

Mitsubishi Strada

326

       2.429

2,3%

1,7%

1,8%

2,0%

1,8%

16

16

14

Toyota Corolla Altis

246

       2.522

1,5%

2,0%

1,3%

1,5%

1,9%

17

17

18

Ford Fiesta

239

       1.882

1,6%

1,4%

1,3%

1,5%

1,4%

18

18

17

Ford Everest

196

       1.886

0,8%

1,5%

1,1%

1,2%

1,4%

19

19

22

Honda Civic

186

       1.390

1,1%

1,0%

1,0%

1,2%

1,0%

20

20

29

Chevrolet Trailblazer

175

           974

0,0%

0,6%

1,0%

1,1%

0,7%

21

21

19

Honda CR-V

172

       1.464

1,0%

1,1%

0,9%

1,1%

1,1%

22

22

20

Hyundai Elantra

170

       1.451

1,7%

1,1%

0,9%

1,1%

1,1%

23

23

19

Hyundai Tucson

158

       1.464

2,0%

1,1%

0,9%

1,0%

1,1%

24

24

21

Isuzu D-Max

150

       1.392

1,6%

1,1%

0,8%

0,9%

1,0%

25

25

26

Mitsubishi Lancer

147

       1.118

1,3%

0,8%

0,8%

0,9%

0,8%

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