Porsche Global Sales performance in the 2017 was flat following the remarkable growth shown in the previous 7 years. Sales were sustained by moderate growth in North & Latin America and Europe. The best-selling model is the Macan.
Following the positive performance reported in the period 2010-2016, during the 2017 Porsche global performance was falt with 236.000 sales.
At regional-wise, sales declined in the GCC (-45.3%), ASEAN (-11.5%) and in East Europe (-15.2%).
Actually the best-selling model is the Macan with 92.463 sales (+5.0%) followed by the Cayenne with 63.781 units (-9.1%) and the 911 with 28.461 (-3.1%).
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Porsche Global Performance Report
In the period 2010-2017 Porsche global sales almost doubled, growing from 112.000 in the 2010 to 235.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 15.4%, while the industry CAGR in the period was +4.6%.
In this period, Porsche has gained 9 steps within the Global Car Brands Ranking landing in the 57th place.
Sales split at regional level confirmed supremacy of the Asian region counting the 36.4% of total sales (it was 28.7% in the 2010).
Sales in Europe count 32.9% (from 43.7%), while American sales represent the 27.8% (from 25.4%).
In our report we figure out this brand’s sales data in 105 different countries, with forecast up to the 2022.
On top of all, in the 2016 there was China with 27.7% of global sales share (from 19.5% in the 2010), ahead of USA with 23.0% (from 20.6%), Germany with 12.8% (from 24.8%), UK with 5.6% and Canada with 3.0%.
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| Rank 2017 | Rank 2016 | Sales 2016 | Sales 2017 | Variation 2017 | Mix 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| 12 | 12 | Africa North | 205 | 248 | 21,2% | 0,1% | 234 |
| 3 | 3 | America North | 61.341 | 63.669 | 3,8% | 27,0% | 68.152 |
| 2 | 2 | UE | 71.378 | 73.610 | 3,1% | 31,2% | 76.606 |
| 6 | 6 | LatAm | 4.359 | 4.454 | 2,2% | 1,9% | 4.664 |
| 5 | 5 | Pacific | 4.923 | 4.855 | -1,4% | 2,1% | 4.719 |
| 8 | 9 | Africa | 1.513 | 1.488 | -1,6% | 0,6% | 1.453 |
| 1 | 1 | Asia | 80.309 | 77.810 | -3,1% | 33,0% | 75.471 |
| 11 | 11 | Levant | 359 | 342 | -4,7% | 0,1% | 363 |
| 4 | 4 | CIS | 5.465 | 5.176 | -5,3% | 2,2% | 5.897 |
| 9 | 8 | Asean | 1.633 | 1.444 | -11,5% | 0,6% | 1.587 |
| 10 | 10 | Europe East | 1.058 | 897 | -15,2% | 0,4% | 924 |
| 7 | 7 | GCC | 3.761 | 2.058 | -45,3% | 0,9% | 1.873 |
| Total | 236.303 | 236.051 | -0,1% | 100,0% | 241.942 |
| Rank 2017 | Rank 2016 | Sales 2017 | Sales 2016 | Variation 2017 | |
|---|---|---|---|---|---|
| 1 | 1 | Porsche Macan | 92.463 | 88.026 | 5,0% |
| 2 | 2 | Porsche Cayenne | 63.781 | 70.142 | -9,1% |
| 3 | 3 | Porsche 911 | 28.461 | 29.359 | -3,1% |
| 4 | 5 | Porsche Panamera | 18.347 | 13.322 | 37,7% |
| 5 | 4 | Porsche Boxster | 8.177 | 13.657 | -40,1% |
| 6 | 6 | Porsche Cayman | 7.635 | 10.595 | -27,9% |
| 7 | 10 | Porsche 718 | 5.316 | 447 | |
| 8 | 7 | Porsche Cayenne PHEV | 3.682 | 4.467 | -17,6% |
| 9 | 8 | Porsche Panamera PHEV | 2.390 | 831 | 187,6% |
| 10 | 11 | Porsche 918 EV | 938 | 395 | 137,5% |
