Porsche. 2017 global sales moderately up

Porsche Global Sales Performance porsche logo

Porsche Global Sales performance in the first nine months of the 2017 has been moderately positive following the remarkable growth shown in the previous 7 years. Sales were sustained by moderate growth in Latin America and Europe. The best-selling model is the Macan.

Following the positive performance reported in the period 2010-2016, during the first nine months of the 2017 Porsche has reduced the speed improving only 2.4% with 182.000 global sales.

At regional-wise, the fastest growing area was the Levant (+67.8%) followed by he Latin America (+10.8%) and the European Community (+5.4%). Sales are declining in ASEAN (-12.9%) and in the GCC (-9.7%).

Actually the best-selling model is the Macan with 70.696 sales (+8.6%) followed by the Cayenne with 48.780 units (-11.2%) and the 911 with 22.051 (-7.0%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Porsche Global Performance Report

In the period 2010-2016 Porsche global sales almost doubled, growing from 112.000 in the 2010 to 235.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 15.4%, while the industry CAGR in the period was +4.6%.

In this period, Porsche has gained 9 steps within the Global Car Brands Ranking landing in the 57th place.

Sales split at regional level confirmed in the 2016 the supremacy of the Asian region counting the 36.4% of total sales (it was 28.7% in the 2010).

Sales in Europe count 32.9% (from 43.7%), while American sales represent the 27.8% (from 25.4%).

In our report we figure out this brand’s sales data in 105 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 27.7% of global sales share (from 19.5% in the 2010), ahead of USA with 23.0% (from 20.6%), Germany with 12.8% (from 24.8%), UK with 5.6% and Canada with 3.0%.

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Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
12 12 Levant 73 64 56 193 70,8%
6 6 LatAm 1.044 1.135 1.064 3.242 10,4%
11 11 Africa North 93 53 52 198 9,6%
2 2 UE 19.074 21.648 16.463 57.185 5,0%
3 3 America North 14.117 17.260 15.984 47.361 3,8%
8 9 Africa 349 391 366 1.105 1,7%
1 1 Asia 20.658 20.202 20.187 61.046 0,4%
4 4 Pacific 1.565 1.412 1.064 4.041 -3,9%
10 10 Europe East 229 174 197 600 -5,0%
7 7 GCC 986 852 854 2.692 -7,2%
5 5 CIS 877 1.364 1.267 3.508 -8,1%
9 8 Asean 326 332 328 986 -15,9%
Total 59.391 64.886 57.882 182.159 2,4%
Rank 2017 Rank 2016   Sales Q1 Sales Q2 Sales Q3 Sales YTD Sep Variation YTD 17
1 1 Porsche Macan 23.560 24.170 23.099 70.829 8,8%
2 2 Porsche Cayenne 17.393 16.798 14.589 48.780 -9,4%
3 3 Porsche 911 6.746 8.635 6.670 22.051 -7,7%
4 5 Porsche Panamera 4.008 5.886 4.914 14.807 55,6%
5 4 Porsche Boxster 3.044 3.705 3.143 9.892 -10,5%
6 6 Porsche Cayman 2.450 2.271 2.149 6.869 -18,7%
7 7 Porsche Cayenne PHEV 1.023 1.050 719 2.792 46,6%
8 8 Porsche Panamera PHEV 91 418 908 1.417 120,7%
9 11 Porsche 718 275 368 283 926 167,6%
10 12 Porsche 918 191 100 227 518 65,5%

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