Portugal August. Mercedes gains the podium of a market down 19%

Portuguese Auto Market

Portuguese Auto Market in August fell down 19% – as the previous year’s WLTP introduction in September, induced sales to boom in August 2018 – with sales at 12.435. Indeed, Renault‘s decline was significant (-57.2%), holding just 8.5% of share. Mercedes gained the market podium, improving in double-digits.

 

Economic Environment

Portuguese economy maintained a firm pace of expansion in the second quarter, as a stronger external sector countered weaker domestic demand. Fixed investment, however, likely lost traction in the quarter, reflected in part by reduced purchases of capital goods from overseas markets. Meanwhile, private consumption metrics were mixed: Imports of consumer goods fell, while consumer confidence climbed.
Turning to Q3, consumer confidence rose to a nine-month high in July, while the economic climate index inched down in the same month. A faster-than-expected decline in the public debt load and ongoing improvements in the banking sector prompted Moody’s to upgrade the outlook on the country’s credit rating from stable to positive on 9 August.

Market Trend

Portuguese vehicles market was hit by a huge crisis in the 2008 losing 75% of volume. However, since 2012 a strong recovery is in place and in the last five years car passenger’s sales doubled from 95.000 in the 2012 to 207.315 in the 2016.

Despite with a more moderate speed, the market continued to grow and after improving 7.1% in the 2017 with 220.000 sales and additional 2.4% was gained in the 2018 with sales at 227.441. However, following the September WLTP introduction, the Q4 was almost negative and the start of the 2019 is seen with troubles while is likely that 2019 will end the ten years growth.

In 2019, confirming data forecast, sales drop down and marked an end to the previous ten years of growth. In February the market declined of -16.9%, registering 17.260 units.

Despite still falling, in March the decline reduced its speed, showing market down 10.5% with 24.900 units. The year-to-date registrations were 59.439 (-5.8%).

Sales, in April, falls just a little (-1.4%), compared to the previous month’s result, with 21.121 units. In May registrations grew 5.8% with 22.724 sales, while in June suddenly declines 3.3% with 25.301 units.

In July, the market declined 7.4% with 18.434 sales, while in August registrations fell down 19% – due to the previous year’s WLTP introduction in September, which induced sales to boom in August 2018 – with 12.435 sales.

 

Competitive Arena

Brand-wise, the market is still led by Renault, on top of the list with 21.263 sales (-10.3%).

In second place Peugeot with 16.843 sales (+3.7%) followed by Mercedes with 11.383 sales (+1.5%) ahead Fiat with 10.728 (-6%), Citroen with 10.702 (+15%), BMW with 9.409 (-3.7%), Opel with 8.330 (-17.2%), Seat with 7.871 (+7.2%), Volkswagen with 7.524 (-24.2%) and in 10th place Nissan with 7.271 (-29.4%).

At model-wise, the best-selling is the Renault Clio with 8.045 sales (-27.7%), followed by the Renault Captur with 5.565 (+14.6%) and Mercedes A-Class with 5.407 (+49.2%).

As Annual Member you are entitled to see the best-selling cars ranking section.

Rank 2019Rank 2018BrandSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Renault21.2631.063-10,3%-57,2%13,3%8,5%
22Peugeot16.8431.3263,7%1,5%10,6%10,7%
34Mercedes11.3831.2221,5%10,2%7,1%9,8%
43Fiat10.728564-6,0%-27,5%6,7%4,5%
59Citroen10.70284315,0%17,6%6,7%6,8%
68BMW9.409837-3,7%1,2%5,9%6,7%
76Opel8.330471-17,2%-44,0%5,2%3,8%
810Seat7.8715247,2%-15,6%4,9%4,2%
97Volkswagen7.524773-24,2%-20,9%4,7%6,2%
105Nissan7.271544-29,4%-50,4%4,6%4,4%
1111Toyota6.805593-6,4%-15,3%4,3%4,8%
1212Ford6.424554-2,6%6,7%4,0%4,5%
1313Dacia4.4584651,1%11,0%2,8%3,7%
1416Hyundai4.34032126,7%-6,4%2,7%2,6%
1514Kia3.768370-10,6%-7,5%2,4%3,0%
1617Volvo3.59328113,1%21,1%2,3%2,3%
1715Audi2.662295-36,6%-30,3%1,7%2,4%
1820Mitsubishi2.36919523,1%21,1%1,5%1,6%
1918Smart2.2591604,6%-19,2%1,4%1,3%
2021Mazda1.8181693,2%-12,4%1,1%1,4%
2119Mini1.809137-9,0%-5,5%1,1%1,1%
2238Tesla1.321660,8%0,5%
2324Jeep1.172694,7%-49,6%0,7%0,6%
2423Skoda1.142154-6,8%14,9%0,7%1,2%
2522Honda1.039104-16,5%-37,0%0,7%0,8%
2626Jaguar60266-4,3%24,5%0,4%0,5%
2725Alfa Romeo48448-44,8%-70,0%0,3%0,4%
2827Land Rover44950-19,0%-20,6%0,3%0,4%
2931Porsche42264111,0%28,0%0,3%0,5%
3028DS41730-15,1%-18,9%0,3%0,2%
3129Lexus35032-7,9%-15,8%0,2%0,3%
3230Suzuki3183833,6%40,7%0,2%0,3%
3333Ferrari19-18,8%-100,0%0,0%0,0%
3434Bentley18163,6%-66,7%0,0%0,0%
3536Lamborghini164166,7%0,0%0,0%
3632Maserati152-51,6%0,0%0,0%
3735Alpina10-11,1%0,0%0,0%
3838Alpine7-0,0%0,0%
3937Aston Martin6-100,0%0,0%0,0%

Rank 2019Somma di Rank 18GroupSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
12P.S.A.36.2922.6700,5%-8,0%22,8%21,5%
21Renault Nissan Alliance35.3682.267-12,4%-45,5%22,2%18,2%
33Volkswagen Group19.6551.815-14,2%-17,8%12,3%14,6%
45Mercedes Daimler13.6421.3822,0%5,7%8,6%11,1%
54F.C.A.12.418683-7,7%-36,6%7,8%5,5%
66BMW11.228974-4,6%0,2%7,0%7,8%
78Hyundai-Kia8.1086916,1%-7,0%5,1%5,6%
87Toyota Group7.155625-6,5%-15,3%4,5%5,0%
99Ford Group6.424554-2,6%6,7%4,0%4,5%
1010Geely Group3.59328113,1%21,1%2,3%2,3%

Rank 2019Rank 2018ModelSales Aug YTD 2019Sales Aug 2019'+/- YTD 2019'+/- Aug 2019
11Renault Clio8045358-27,7%-66,8%
23Renault Captur556519314,6%-13,8%
38Mercedes A Class540751949,2%27,8%
42Peugeot 2084681300-8,9%-30,4%
56Citroen C3446839113,5%39,1%
64Renault Mégane4088183-13,2%-72,2%
79Peugeot 200839293029,9%8,2%
815Fiat Tipo377328234,5%22,6%
914Fiat 500348011521,4%-45,0%
1011Peugeot 3083077330-3,0%24,5%
1112Seat Ibiza3045134-2,4%6,3%
1213Nissan Micra3015167-0,9%-24,8%
1316Ford Focus28782354,3%21,8%
145Nissan Qashqai2845243-35,0%-21,6%
1520Toyota Yaris2311195-6,1%-8,0%
1622Peugeot 300823021681,1%-5,6%
1710Opel Corsa228384-34,7%-70,1%
1817BMW 1 Series224055-15,8%-63,3%
197Volkswagen Polo2238180-38,8%-21,7%
2021Dacia Sandero2185229-6,9%104,5%
2124Ford Fiesta20481312,7%-20,1%
2218Opel Astra189449-27,0%-72,9%
2328Seat Leon1865979,0%-34,0%
2427Seat Arona17962023,5%-16,5%
2529Opel Crossland X17681246,2%3,3%
2676Hyundai Kauai1667132213,3%65,0%
2723Volkswagen Golf1613123-24,4%-52,0%
2830Citroen C3 Aircross161086-3,0%-42,7%
2926Toyota C-HR1608152-10,7%-44,1%
3035Citroen C4 Cactus1572677,9%-32,3%

(2068)

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