Gabon 2021. Mitsubishi Up 11.9% In Market Down 10.9%

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The 2022 Mitsubishi Outlander
The 2022 Mitsubishi Outlander

Gabon’s Auto market in 2021 falls for the second year in a row, with 1,916 new sales, a 10.9% loss from the prior year.

Market Trend and Outlook

Gabon’s vehicle market in 2021 falls for the second year in a row, with 1,916 new sales, a 10.9% loss from the prior year.

Looking at cumulative data from 2021 brand-wise, this year’s leader is still Toyota down 9.5% in sales, followed by Mitsubishi which gained in double digits (+11.9%). Isuzu maintains 3rd spot rising 5.0% in volume. The top 3 brands in Gabon combined hold more than 50% of market share.

Medium-Term Market Trend

The recent economic crisis generated by the fall of oil prices in the international market hit the new vehicle demand and the market declined in the last 5 years. Indeed, after the record scored in 2013 with 5,735 units, sales declined to a very low 2,013 in 2018.

In 2019, the market managed to react, signing a sign of recovery. Indeed, Full-year sales totaled 3,279, surging 13.3% from the previous year.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 2,165, reporting just a decline of 12.1% compared to 2019.

Following the pandemic the market continued the downfall, dropping 11.4% to 1,918 cumulative new sales.