Romania 2015. Market up 15% fueled by buoyant private demand

Romania Car Passengers 2015

Romania Car Passengers 2015 sales reported up 15% fueled by buoyant private demand. The market finally recovered the 2011 level while the recently announced expansionary 2016 Budget would support a 2016 boom.

Economic Outlook

Fiscal stimulus and increased absorption of EU funds likely boosted private consumption and fixed investment in 2015 and Romania is on track to have expanded a solid 3.6% last year. Further fiscal easing measures are likely to sustain another year of fast growth and buoyant private consumption in 2016 at the expense of public accounts. On 1 January, several tax cuts came into effect, the most relevant being a reduction in the value-added tax from 24% to 20%.

Moreover, in December 2015, the new government adopted an expansionary budget for 2016 which incorporates public sector wage hikes and increased investment, as well as the already-approved tax cuts. While the budget envisages to keep the fiscal deficit just below the EU’s threshold of 3.0% of GDP, several critics pointed out that there is a risk of exceeding this target. Meanwhile, on 30 December, the government agreed to raise the minimum wage by 19% starting in May.

Market Outlook

The automotive sector is taking maximum advantage from the new fiscal stimulus adopted by the government and the already almost positive trend scored in the first three-quarters of the year had been reinforced in the Q4, when market really boomed with November and December sales up respectively 41.5% and 56.2%.

The full year was almost positive while the next year would be really strong. Indeed, as released by the Romanian Department of Internal Transportation, the total new cars passengers sold during the 2015 had been 81.181, up 15.7% from the correspondent month last year, with volume back at the 2011 level.

Therefore, Romanian car passenger’s sales record hit in the 2007 remains very far (at 315.621 units) and there are huge spaces to further robust increase in the next five years depending on the just appointed government ability to boost economy in the middle term.

Dacia in the 2015 posted its all-time record sales globally and the domestic sales have contributed significantly. Indeed Dacia’s sales in the 2015 had been 26840 (+19.9%) with market share at 33.1%. The second brand was Skoda with 7.514 registrations (+8.7%) just ahead of Volkswagen with 7.184 (+10.3%).

During the 2015 the most impressive performance was scored by Kia able to increase sales by 162% jumping in 11 place with 1.701 sales. Others great score were posted by Citroen (+74.9%), Honda (+51.3%), Mazda (+30%) and Toyota (+24%).

Wishing to see the detail of the best-selling cars, you can find the Top 100 models data here.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our Romania Store.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank DecRank 2015BrandSales DecSales 2015Dec Var2015 VarShare DecShare 2015
11Dacia2.89526.84057,9%19,9%33,1%33,1%
22Skoda8817.51433,1%8,7%10,1%9,3%
34Ford7235.749114,5%0,5%8,3%7,1%
45Renault6574.90084,0%19,7%7,5%6,0%
53Volkswagen5817.18423,6%10,3%6,6%8,8%
67Toyota3392.86360,7%24,6%3,9%3,5%
78Hyundai3012.74285,8%10,4%3,4%3,4%
86Opel2843.3108,8%-9,0%3,2%4,1%
98Mercedes2832.74236,1%18,3%3,2%3,4%
1011Kia2121.701300,0%162,1%2,4%2,1%
1115Suzuki2061.135249,2%31,2%2,4%1,4%
1210BMW1991.97345,3%20,5%2,3%2,4%
139Fiat1402.14345,8%14,4%1,6%2,6%
1412Peugeot1351.411104,5%9,6%1,5%1,7%
1514Nissan1321.36116,8%22,3%1,5%1,7%
1617Land Rover11991565,3%7,3%1,4%1,1%
1713Audi1181.389-15,7%1,9%1,4%1,7%
1820Citroen112670261,3%74,9%1,3%0,8%
1916Mazda1061.08255,9%30,8%1,2%1,3%
2018Honda6675569,2%51,3%0,8%0,9%
2121Mitsubishi5957611,3%0,3%0,7%0,7%
2219Seat55734-1,8%38,5%0,6%0,9%
2323Volvo4232290,9%22,4%0,5%0,4%
2422Jeep353582,9%50,4%0,4%0,4%
2524Porsche1520536,4%31,4%0,2%0,3%
2625Mini10193-37,5%28,7%0,1%0,2%
2730Alfa Romeo83514,3%2,9%0,1%0,0%
2828Lexus768-12,5%17,2%0,1%0,1%
2927Jaguar66950,0%50,0%0,1%0,1%
3029Subaru443-4,4%0,0%0,1%
3134Bentley31427,3%0,0%0,0%
3232Maserati2190,0%5,6%0,0%0,0%
3233SsangYong216-11,1%0,0%0,0%
3338Rolls Royce110,0%0,0%
3338Lada110,0%-75,0%0,0%0,0%
3336Lamborghini1566,7%0,0%0,0%
Rank DecRank 2015GroupSales DecSales 2015Dec Var2015 VarShare DecShare 2015
11Renault-Nissan3.68533.10459,9%20,0%42,2%40,8%
22Volkswagen1.65417.04523,5%10,0%18,9%21,0%
33Ford7235.749114,5%0,5%8,3%7,1%
44Hyundai-Kia5134.443138,6%41,9%5,9%5,5%
56Toyota3462.93158,0%24,4%4,0%3,6%
65General Motors2843.3148,0%-15,4%3,2%4,1%
77Mercedes Daimler2832.83134,1%21,7%3,2%3,5%
810PSA2472.081154,6%24,6%2,8%2,6%
99BMW2092.16636,6%21,1%2,4%2,7%
1011Suzuki2061.135249,2%31,2%2,4%1,4%
Rank DecRank 2015ModelSales DecSales 2015Dec Var2015 VarShare DecShare 2015
11Dacia Logan1.71116.25375,5%21,3%19,9%20,4%
22Dacia Duster6745.69441,3%22,9%7,9%7,1%
33Skoda Octavia3523.37019,7%7,1%4,1%4,2%
46Ford Focus2772.132154,1%29,5%3,2%2,7%
510Dacia Dokker2591.62172,7%18,0%3,0%2,0%
67Ford Fiesta2391.94860,4%-24,3%2,8%2,4%
78Renault Clio2311.90140,0%24,4%2,7%2,4%
817Skoda Fabia2161.005517,1%35,6%2,5%1,3%
95Skoda Rapid2102.36031,3%12,8%2,4%3,0%
104Dacia Sandero1952.895-16,3%17,7%2,3%3,6%
1116Renault Captur1691.074172,6%49,6%2,0%1,3%
129Volkswagen Golf1431.72528,8%-0,7%1,7%2,2%
1320Toyota Corolla142840305,7%73,6%1,7%1,1%
1415Kia Sportage1371.081226,2%142,4%1,6%1,4%
1511Volkswagen Passat1201.43729,0%5,6%1,4%1,8%
1625Suzuki Vitara1156481,3%0,8%
1712Volkswagen Jetta1061.242112,0%39,4%1,2%1,6%
1828Toyota Yaris90607246,2%22,9%1,0%0,8%
1930Dacia Lodgy8858983,3%13,7%1,0%0,7%
2049Citroen C-Elysée87341142,4%1,0%0,4%
2118Opel Astra8499925,4%-13,0%1,0%1,3%
2267Hyundai Tucson822481,0%0,3%
2360Renault Kadjar802730,9%0,3%
2423Ford Mondeo7966431,0%0,9%0,8%
2519Hyundai i207888952,9%15,9%0,9%1,1%
2614Volkswagen Polo761.13043,4%37,3%0,9%1,4%
2726Renault Fluence7363252,1%-11,6%0,9%0,8%
2854Mercedes GLE722890,8%0,4%
2927Nissan Qashqai6663194,1%13,5%0,8%0,8%
3021Renault Mégane6371110,5%-10,7%0,7%0,9%
3122Opel Corsa5970355,3%-34,7%0,7%0,9%
3229Volkswagen Tiguan57604-10,9%10,2%0,7%0,8%
3258Suzuki SX45727878,1%-36,7%0,7%0,3%
3355Mercedes A Class56285115,4%22,3%0,7%0,4%
3434Hyundai i3055479103,7%-2,4%0,6%0,6%
3532Skoda Superb5250218,2%9,8%0,6%0,6%
3624Fiat 50050654257,1%-40,5%0,6%0,8%
3744Kia Cee’d49382247,3%0,6%0,5%
3737Ford Kuga4941553,1%-1,4%0,6%0,5%
3841Opel Insignia4638953,3%-29,1%0,5%0,5%
3959BMW X345276136,8%18,5%0,5%0,3%
4046Peugeot 20844364450,0%76,7%0,5%0,5%

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