Romania Light Vehicle Sales rose 8% in Q1 2015

Romania Light Vehicle Sales

Romania Light Vehicle Sales rose 8% in Q1 2015 keeping the positive momentum started last year. Dacia dominates the best-selling podium, with Ford Fiesta first of the “others”. Kia, Fiat & Nissan shine.

Economic Outlook

The Romanian economy grew a healthy 2.8% last year, and a strong pick-up in industrial activity in February suggests that growth momentum has carried over into 2015. However, the economy is currently suffering from delays in several private investment projects following recent corruption scandals that involve top government officials.

Finance Minister Darius Valcov resigned on 15 March after having been accused of accepting massive bribes. The newly appointed Finance Minister and former EU funds Minister, Eugen Teodorovici, was sworn in on 30 March amid a difficult political environment. Teodorovici will have to face tough negotiations with the IMF, which delayed the third review of a EUR 4 billion aid deal due to disagreements with the government last February.

In particular, the new Minister will encounter difficulties in convincing the IMF of the efficacy of the government’s recently-announced tax-cutting plans. The IMF has already stated that the planned tax reductions will undermine years of prudent fiscal policy and pose a threat to fiscal consolidation going forward.

Market Outlook

In March 2015 according to data released by Romanian Department of Internal transportation, total new Car Passengers sold in Romania have been 5.358, up 17.1% compared with the correspondent month last year.

Although in January the registrations had been lower than the year before, in February and March the market as started back its growth and the final sales figures for the first quarter was almost positive with 14.452 units, up 8.3%. The full year forecast was unchanged at 82.000 units, +10.5%.

Competitive Arena

Following an amazing start of the year, Skoda, the market leader, struggled in March with sales at 1.500, down 2.5%, reducing the first quarter sales at 4.358, up only 10.3% with market share at 30.1%.

Ford suffered supply issues in January-February while in March recovered more than doubling last year registrations with 698 units (+104.1%) and closing the quarter at 1.221 units, -0.7%, in fourth place, behind Skoda, second with 1.505 (+8.0%) and Volkswagen, third with 1.248 sales (+13.1%).

In the quarter amazing performances had been scored by Kia, 14th with 276 sales (+146.4%), Fiat (11th with 386 units, +48.5%), Nissan (16th with 226, +68.7%) and Citroen (21st with 105, +72.1%).

As far as the Groups ranking, the Q1  leader was Renault-Nissan with 36.7% of market share, ahead of Volkswagen with 22.5% and Ford with 8.5%.

As far as Best-selling models ranking,  the leader was again the domestic model Dacia Logan with 2.211 units followed by Dacia Duster with 1.318 and Skoda Octavia with 715. All podium was again Dacia, while the first of “others” was the Ford Fiesta with 505 units.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our Romania Store.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

RankRank Q1BrandMarQ1Var MarVar Q1Share MarShare Q1
11Dacia1.5004.358-2,5%10,3%28,1%30,1%
24Ford6981.221104,1%-0,7%13,1%8,4%
32Skoda6061.50514,8%8,0%11,4%10,4%
43Volkswagen4611.24829,1%13,1%8,6%8,6%
57Mercedes22662016,5%27,6%4,2%4,3%
65Renault22371819,3%39,4%4,2%5,0%
78Hyundai17045714,9%-3,4%3,2%3,2%
811Fiat16138650,5%48,5%3,0%2,7%
96Opel159636-3,6%9,3%3,0%4,4%
1013Peugeot144317118,2%17,0%2,7%2,2%
1110Toyota142440-14,5%-16,2%2,7%3,0%
129BMW13144344,0%-9,0%2,5%3,1%
1314Kia116276141,7%146,4%2,2%1,9%
1412Audi109319-8,4%-11,1%2,0%2,2%
1516Nissan7622643,4%68,7%1,4%1,6%
1615Land Rover55228-27,6%-14,6%1,0%1,6%
1719Honda50123-3,8%7,9%0,9%0,9%
1717Mazda50167-2,0%-10,7%0,9%1,2%
1821Citroen4310595,5%72,1%0,8%0,7%
1920Mitsubishi4211727,3%-0,8%0,8%0,8%
2023Volvo4076300,0%46,2%0,7%0,5%
2118Seat3712476,2%67,6%0,7%0,9%
2222Suzuki2693-65,3%-55,9%0,5%0,6%
2324Jeep236891,7%19,3%0,4%0,5%
2425Porsche1339-13,3%14,7%0,2%0,3%
2527Mini1032-33,3%-15,8%0,2%0,2%
2629Jaguar617200,0%240,0%0,1%0,1%
2728Smart523#DIV/0!#DIV/0!0,1%0,2%
2726Alfa Romeo534150,0%209,1%0,1%0,2%
2831Subaru412-55,6%-7,7%0,1%0,1%
2832Bentley45300,0%66,7%0,1%0,0%
2830Lexus415-63,6%-34,8%0,1%0,1%
RankRank Q1GroupMarQ1Var MarVar Q1Share MarShare Q1
11Renault-Nissan1.7995.3021,1%15,2%33,7%36,7%
22Volkswagen1.2303.24118,0%9,2%23,0%22,5%
33Ford6981.221104,1%-0,7%13,1%8,5%
44Hyundai-Kia28673345,9%25,3%5,4%5,1%
55Mercedes Daimler23164319,1%32,3%4,3%4,5%
67FCA18949151,2%40,7%3,5%3,4%
710PSA187422112,5%27,1%3,5%2,9%
86GM159638-26,4%-14,1%3,0%4,4%
99Toyota146455-17,5%-17,0%2,7%3,2%
108BMW14147533,0%-9,5%2,6%3,3%
1111Tata61245-21,8%-9,9%1,1%1,7%
1213Honda50123-3,8%7,9%0,9%0,9%
1212Mazda50167-2,0%-10,7%0,9%1,2%
1314Mitsubishi4211727,3%-0,8%0,8%0,8%
1416Geely Group4076300,0%46,2%0,7%0,5%
1515Suzuki2693-65,3%-55,9%0,5%0,6%
1617Fuji Heavy Industries412-55,6%-7,7%0,1%0,1%
RankRank Q1ModelMarQ1Var MarVar Q1Share MarShare Q1
11Dacia Logan8252.2117,4%5,8%15,9%15,3%
22Dacia Duster4831.31841,2%19,9%9,3%9,1%
34Ford Fiesta349505242,2%9,5%6,7%3,5%
43Skoda Octavia261715-14,1%-5,0%5,0%4,9%
56Ford Focus24444468,3%-7,1%4,7%3,1%
65Skoda Rapid204471106,1%63,0%3,9%3,3%
78Volkswagen Golf15134329,1%14,3%2,9%2,4%
87Dacia Sandero97394-47,8%11,0%1,9%2,7%
912Fiat 500L93207481,3%444,7%1,8%1,4%
109Renault Clio8225924,2%48,0%1,6%1,8%
1111Volkswagen Passat7822934,5%-1,7%1,5%1,6%
1210Dacia Dokker71232-68,4%-26,8%1,4%1,6%
1316Hyundai i2069162187,5%43,4%1,3%1,1%
1415Kia Sportage6518375,7%147,3%1,3%1,3%
1413Opel Astra652034,8%-11,4%1,3%1,4%
1514Volkswagen Jetta5819956,8%63,1%1,1%1,4%
1619Skoda Superb5715032,6%48,5%1,1%1,0%
1721Skoda Fabia55123-3,5%-23,1%1,1%0,9%
1817Fiat 50053152-31,2%20,6%1,0%1,1%
1920Volkswagen Tiguan5013861,3%46,8%1,0%1,0%
2025Peugeot 30847108135,0%77,0%0,9%0,7%
2123Renault Mégane46118100,0%35,6%0,9%0,8%
2220Renault Fluence42138-20,8%31,4%0,8%1,0%
2340Kia Cee’d4073700,0%284,2%0,8%0,5%
2322Hyundai ix354012011,1%-0,8%0,8%0,8%
2454Volkswagen Up!3948105,3%-22,6%0,8%0,3%
2434Ford Mondeo398514,7%-4,5%0,8%0,6%
2518Renault Captur38151100,0%98,7%0,7%1,0%
2625Toyota RAV43710815,6%8,0%0,7%0,7%
2651Peugeot 3013754640,0%-25,0%0,7%0,4%
2624Opel Mokka3711576,2%85,5%0,7%0,8%
2722Volkswagen Polo34120-27,7%0,8%0,7%0,8%
2727Ford Kuga349970,0%12,5%0,7%0,7%
2831Toyota Corolla339026,9%16,9%0,6%0,6%
2826Mercedes C Class33106-5,7%53,6%0,6%0,7%
2929Volkswagen Touareg299426,1%4,4%0,6%0,6%
2933Mercedes ML Class298626,1%6,2%0,6%0,6%
3040Audi A32873100,0%52,1%0,5%0,5%
3143Mercedes GLK Class276750,0%-5,6%0,5%0,5%
3139Nissan Juke2775145,5%114,3%0,5%0,5%
3236Nissan Qashqai2679-3,7%49,1%0,5%0,5%
3337Opel Insignia25778,7%-4,9%0,5%0,5%
3334Mazda3258525,0%44,1%0,5%0,6%
3455Volvo XC602447145,3%69,2%0,5%0,3%
3442Toyota Yaris2469-25,0%-47,3%0,5%0,5%
3450Dacia Lodgy245741,2%-36,0%0,5%0,4%
3549BMW X62358187,5%114,8%0,4%0,4%
3539Seat Toledo2375130,0%188,5%0,4%0,5%
3544Honda CR-V23644,5%6,7%0,4%0,4%
3560Skoda Citigo233391,7%-21,4%0,4%0,2%
3654Peugeot 2082248100,0%-18,6%0,4%0,3%
3644Mercedes A Class226422,2%45,5%0,4%0,4%
3626Land Rover Range Rover Evoque22106-37,1%-14,5%0,4%0,7%
3643Mercedes E Class226769,2%71,8%0,4%0,5%
3748Audi Q5216061,5%17,6%0,4%0,4%
3738BMW 5 Series2176110,0%0,0%0,4%0,5%
3847Hyundai i302061-52,4%-47,9%0,4%0,4%
3847Land Rover Range Rover Sport2061-23,1%-33,7%0,4%0,4%
3855Mitsubishi Outlander204766,7%95,8%0,4%0,3%
3949Mitsubishi ASX195846,2%-9,4%0,4%0,4%
4045Toyota Auris1863-18,2%-14,9%0,3%0,4%

 

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