Russia: Car Market fell in 2013. Renault and Duster voted Best of the Year

According to data released by AEB, the Association of European Businesses in the Russian Federation, Russian car market in December posted 264.257 sales, finally breaking a series of 9th year on year falling months, posting a 4.4% increase from year ago. Full Year 2013 sales were 2.777.222, down 5.2%, the third best performance for this market after 2008 and 2011. Russia ranked second in Europe and sixth at global level.

Russian government has approved the regulation, concerning the implementation of renewal tax on domestic manufacturers and starting January 2014 local producers will have taxes aligned with imported.

Implementation of renewal tax on automobiles imported to Russia had started with the admission of Russia to the World Trade Organization (WTO) on September 2012 and initially was reserved just to import. Following the criticism received from the European Union, Russian government decided to extend the scope of the implementation to companies operating on Russian soil.

However, Russian government has taken some precautionary measures, in order to compensate for the losses to be suffered by domestic manufacturers due to renewal tax. An annual amount of 100 billion rubles has been allocated from the federal budget to help the Russian manufacturers safeguard the employment levels and to encourage the production of more eco-friendly automobiles

Sharing general remarks on Brands & Models performance, based not only on volume but also comparison between potential and performance, focus2move Team quoted the Best of the Year 2013, as Brand and Model. This was the result:

Brand of Year was Renault in 2nd with 7.6% of share, up 1.1 points from 2012. Second was Kia ranked in 3rd with share at 7.1%, up 0.7 points from 2012. Third was Mercedes in 16th with share at 1.8%, up 0.4 points from 2012.

Model of Year was the new Renault Duster in 4th place with 3.0% of share, up 1.4 points from 2012. Second was Lada Granta in 1st with 6.0% of share, up 1.9 points from last year. Third was Toyota RAV4 in 18th place with share at 1.4%, up 0.6 from year ago.

Looking at the best brands performance:

Lada‘s market share fell again, and this time was for first time ever below 15.0% of market share, at 14.7%, losing 1.0 points from November with 38.948 retails. Full Year 2013 sales have been 456.309 with the lowest ever share of 16.4%, 2.0 points below 2012 and 5.5 points down from 2011. In the year bestselling model was the Granta, market leader with 6.0% of share, followed by Kalina, Priora and Largus respectively 6th, 8th and 9th.

Renault was second selling 18.884 vehicles with a share of 7.1%, down 0.5 points of share from the previous month. Full Year Renault was second with 210.099 and 7.6% of share, up 1.1 points from last year. The top model was the Duster in 4th while Sandero was 14th.

Chevrolet pushed sales up in order to end the year with the most possible outlook and surged in third place, up 4 spots, with 18.755 units and 7.1% of share, up 1.2 points from the previous month. Full Year Chevrolet was 5th with 174.649 sales and 6.3% of share, down 0.7 points from 2012. The top model was the Cruze in 10th followed by Niva in 11th.

Nissan confirmed the good momentum advancing in 4th place with 17.540 sales and a share of 6.6%, up 0.3 points from November. Full Year Nissan ranked 8th with 146.319 sales and a share of 5.3%, up 0.1 points from 2012. The bestselling model was Qashqai in 16th place.

Kia fell in 5th with 16.024 sales and share down 1.4 points from November, at 6.1%. Full Year Kia was third, the best place ever in Russia, with 198.018 sales and 7.1% of share, up 0.7 points from last year. The top model was the Rio in third place.

Volkswagen was 6th selling 15.283 vehicles with a share of 5.8%, down 0.3 points from the previous month. Full Year Volkswagen was 6th with 170.696 sales and a share of 6.1%, flat from last year. The top model was the Polo in 5th while Tiguan was 26th.

Toyota was 7th selling 14.742 vehicles with a share of 5.6%, up 0.4 points from November. Full Year sales have been 154.814 with a share of 5.6%, up 0.4 points from last year. The top model was the Rav4 in 18th ahead of Camry in 22nd and Corolla in 24th.

Hyundai fell in 8th, down 4 spots, selling 14.171 vehicles with share at 5.4%, down 1.3 points from the previous month. Full Year Hyundai was 4th with 181.055 sales and a share of 6.5%, up 0.5 points from last year. The best-selling model was the Solaris solid in 2nd position and best imported vehicle, followed by ix35 in 23rd place.

In the table below, the Top 50 Brands ranked by year to date position:

Rank Dec

Rank Nov

Rank 2013

 

  Dec

Sales 2013  

Share 2011

Share 2012

Share H1 2013

Nov 2013

Dec 2013

Share 2013

1

1

1

Lada

38.948

456.309

21,9%

18,4%

17,0%

15,7%

14,7%

16,4%

2

2

2

Renault

18.884

210.099

5,8%

6,5%

7,8%

7,6%

7,1%

7,6%

3

7

5

Chevrolet

18.755

174.649

6,6%

7,0%

6,0%

5,9%

7,1%

6,3%

4

5

8

Nissan

17.540

146.319

5,2%

5,2%

4,8%

6,3%

6,6%

5,3%

5

3

3

Kia

16.024

198.018

5,8%

6,4%

7,1%

7,5%

6,1%

7,1%

6

6

6

Volkswagen

15.283

170.696

4,9%

6,1%

6,3%

6,1%

5,8%

6,1%

7

8

7

Toyota

14.742

154.814

4,5%

5,2%

5,5%

5,2%

5,6%

5,6%

8

4

4

Hyundai

14.171

181.055

6,2%

6,0%

6,7%

6,7%

5,4%

6,5%

9

9

9

Ford

12.376

106.734

4,5%

4,5%

3,8%

3,8%

4,7%

3,8%

10

13

12

Opel

8.827

81.421

3,5%

2,8%

3,0%

2,6%

3,3%

2,9%

11

10

10

Skoda

8.513

87.456

2,8%

3,4%

3,2%

3,2%

3,2%

3,1%

12

11

13

Mitsubishi

8.429

78.747

2,6%

2,5%

2,8%

3,0%

3,2%

2,8%

13

12

11

Gaz

7.381

82.395

3,4%

3,1%

2,9%

2,9%

2,8%

3,0%

14

16

15

Uaz

6.436

51.428

2,2%

2,1%

1,9%

1,9%

2,4%

1,9%

15

14

14

Daewoo

6.196

60.829

2,8%

3,0%

2,0%

2,4%

2,3%

2,2%

16

15

16

Mercedes

4.965

49.623

1,8%

1,4%

1,7%

2,0%

1,9%

1,8%

17

18

17

Mazda

4.372

43.179

1,5%

1,5%

1,5%

1,6%

1,7%

1,6%

18

17

18

BMW

4.183

42.071

1,1%

1,3%

1,4%

1,8%

1,6%

1,5%

19

21

20

SsangYong

3.268

34.055

0,9%

1,1%

1,2%

1,0%

1,2%

1,2%

20

22

24

Lifan

3.182

27.467

0,5%

0,7%

0,9%

1,0%

1,2%

1,0%

21

25

26

Honda

3.065

25.741

0,3%

0,7%

0,9%

0,9%

1,2%

0,9%

22

24

25

Geely

3.003

27.263

0,3%

0,9%

0,9%

0,9%

1,1%

1,0%

23

20

21

Peugeot

2.745

33.862

1,1%

1,5%

1,3%

1,1%

1,0%

1,2%

24

19

19

Audi

2.585

36.150

0,9%

1,1%

1,4%

1,5%

1,0%

1,3%

25

23

22

Citroen

2.543

28.961

1,3%

1,1%

1,0%

1,0%

1,0%

1,0%

26

26

27

Land Rover

2.221

21.030

0,3%

0,7%

0,7%

0,9%

0,8%

0,8%

27

27

23

Suzuki

2.148

27.724

1,1%

1,1%

1,0%

0,8%

0,8%

1,0%

28

32

29

Chery

2.101

19.855

0,7%

0,6%

0,7%

0,5%

0,8%

0,7%

29

29

28

Great Wall

1.914

19.954

0,7%

0,5%

0,8%

0,6%

0,7%

0,7%

30

28

30

Subaru

1.654

16.831

0,5%

0,5%

0,6%

0,6%

0,6%

0,6%

31

31

32

Volvo

1.601

15.017

0,3%

0,7%

0,6%

0,6%

0,6%

0,5%

32

30

31

Lexus

1.474

15.768

0,5%

0,5%

0,6%

0,6%

0,6%

0,6%

33

34

33

Infiniti

944

8.677

0,7%

0,3%

0,3%

0,3%

0,4%

0,3%

34

33

34

Fiat

874

8.001

1,0%

0,3%

0,3%

0,3%

0,3%

0,3%

35

36

36

Jeep

769

5.250

0,0%

0,2%

0,2%

0,2%

0,3%

0,2%

36

35

35

Faw

472

5.430

0,0%

0,0%

0,2%

0,3%

0,2%

0,2%

37

38

37

Porsche

408

3.790

0,1%

0,1%

0,1%

0,1%

0,2%

0,1%

38

39

40

Mini

284

2.800

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

39

37

39

Zaz

220

3.260

0,0%

0,0%

0,1%

0,1%

0,1%

0,1%

40

40

42

Jaguar

157

1.710

0,0%

0,1%

0,1%

0,1%

0,1%

0,1%

41

41

38

Seat

154

3.375

0,3%

0,1%

0,1%

0,1%

0,1%

0,1%

42

42

43

Cadillac

129

1.513

0,1%

0,1%

0,1%

0,1%

0,0%

0,1%

43

45

45

Haima

75

1.174

0,1%

0,0%

0,1%

0,0%

0,0%

0,0%

44

43

44

BAW

72

1.494

0,5%

0,1%

0,1%

0,0%

0,0%

0,1%

45

44

41

Bogdan

61

2.055

0,1%

0,3%

0,1%

0,0%

0,0%

0,1%

46

47

48

OTHERS

53

423

0,1%

0,0%

0,0%

0,0%

0,0%

0,0%

47

46

50

Isuzu

17

213

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

48

49

47

IZH

14

698

0,2%

0,1%

0,0%

0,0%

0,0%

0,0%

49

48

49

Tagaz

12

371

0,1%

0,0%

0,0%

0,0%

0,0%

0,0%

50

49

52

Chrysler

8

159

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

In the table below, the Top 25 models ranked for last month position:

Rank Dec

Rank Nov

Rank 2013

Model

Dec

Sales 2013

Share 2012

Share H1

Share Nov

Share Dec

Share 2013

1

1

1

Lada Granta

12.923

166.947

4,1%

6,3%

5,3%

4,9%

6,0%

2

2

2

Hyundai Solaris

8.824

113.993

3,8%

4,3%

4,2%

3,3%

4,1%

3

7

6

Lada Kalina

8.590

67.960

4,1%

2,8%

2,5%

3,3%

2,5%

4

3

4

Renault Duster

7.976

83.702

1,6%

3,1%

3,3%

3,0%

3,0%

5

9

7

Ford Focus

7.590

67.142

3,1%

2,6%

2,1%

2,9%

2,4%

6

4

3

Kia Rio

6.917

89.788

2,9%

3,3%

3,0%

2,6%

3,2%

7

5

5

Volkswagen Polo

6.649

72.565

2,4%

2,6%

2,7%

2,5%

2,6%

8

10

16

Nissan Qashqai

6.435

40.739

1,3%

1,2%

1,9%

2,4%

1,5%

9

12

11

Chevrolet Niva

6.309

53.344

2,0%

1,9%

1,7%

2,4%

1,9%

10

8

9

Lada Largus

6.280

57.641

0,5%

1,9%

2,2%

2,4%

2,1%

11

13

8

Lada Priora

5.332

57.687

4,3%

2,4%

1,7%

2,0%

2,1%

12

18

15

Opel Astra

4.860

42.040

1,8%

1,4%

1,4%

1,8%

1,5%

13

16

10

Chevrolet Cruze

4.261

54.367

2,2%

1,8%

1,6%

1,6%

2,0%

14

11

13

Renault Logan

4.137

50.894

2,0%

1,9%

1,7%

1,6%

1,8%

15

15

14

Renault Sandero

3.895

43.738

1,7%

1,7%

1,6%

1,5%

1,6%

16

19

18

Toyota RAV4

3.568

39.885

0,8%

1,5%

1,4%

1,4%

1,4%

17

14

20

Kia Cee’d

3.506

34.981

0,6%

1,2%

1,7%

1,3%

1,3%

18

20

24

Toyota Corolla

3.297

30.644

1,1%

1,0%

1,3%

1,2%

1,1%

19

17

21

Kia Sportage

3.087

33.451

1,0%

1,2%

1,4%

1,2%

1,2%

20

24

22

Toyota Camry

2.783

32.826

1,1%

1,2%

0,9%

1,1%

1,2%

21

23

23

Hyundai ix35

2.524

31.706

0,6%

1,1%

1,0%

1,0%

1,1%

22

22

26

Volkswagen Tiguan

2.475

28.728

1,1%

1,1%

1,1%

0,9%

1,0%

23

21

17

Lada Samara

2.409

40.098

2,3%

1,4%

1,1%

0,9%

1,5%

24

6

12

Lada 4×4

2.284

51.693

1,9%

1,6%

2,6%

0,9%

1,9%

25

25

25

Daewoo Nexia

1.920

28.898

1,9%

1,2%

0,8%

0,7%

1,0%

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