Russia. Ford collapsing while the market pushed the brakes (-2.4%)

Russian Autos Market

Russian Autos Market in 2019 has already ended the recovery, ending two consecutive year of growth. Indeed, the full year ended with 1.76 million units sold, down 2.4% from the previous year. Chevrolet and Ford collapsed respectively at 1.2% and 1.7%.

Economic Environment

Expenditure-side national accounts data revealed that stronger domestic demand led the third-quarter pick-up in growth, though activity remained relatively sluggish overall. Household spending, in particular, fared strongly as falling inflation supported real incomes while signaling that consumers are recovering from the VAT hike earlier in the year. The external sector, meanwhile, dragged yet again on growth, with exports contracting for the third consecutive quarter amid a subdued global trade environment.

Turning to Q4, available data points to a loss of momentum. Economic activity eased sharply in November, as did industrial production on meager manufacturing output, with average growth of both indicators in October–November well below that of Q3.

Market Trend

Russian automotive industry grew up at the all time record in the 2013 when hitting the 2.92 million units was among the top 10 in the World.

However, the market was severely hit by Crimea-related sanctions and since the 2014 dropped down losing over the half of the volume in only three years landing at 1.42 million units in the 2016 when the fall ended, to start a progressive recovery.

The new more positive trend, however, was shy and the market closed the 2018 with 1.8 million units while in 2019 the market pushed the brakes.

Indeed, in 2019, after 2 consecutive years of double-digit growth, the full year ended with 1.76 million units sold, down 2.4% from the previous year.

The local manufacturer, Lada, controlled by Renault Group, was the most hit by the 2014-2017 crisis losing share up to an all time negative peak in the 2014, with 15.4%. However, the release of new models supported the recovery plan and since 2018 the brand have gained back the 20.1% share quota defined as target by the Management, confirming this level in the current year.

Korean brand have gained wide spaces in the recent years, with Kia ranking as second, growing from 5.5% in the 2010 to 12.9% market share. Hyundai was third, after having doubled share from the 4.6% in the 2010 to the 10.1% in the 2015 and then remaining stable at this level.

If Koreans were the top winners, the losers were the American, with Chevrolet down at the 1.2% negative record and Ford down at 1.7% in 2019 from 4.5% in the 2012, confirming its declining trend.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018BrandSales 2019Sales December+/- YTDShare 2019Share December
11Lada362.35635.7020,6%20,61%20,08%
22Kia225.90118.007-0,7%12,85%10,13%
33Hyundai179.12414.7060,3%10,19%8,27%
44Renault144.98916.0075,8%8,25%9,00%
55Volkswagen111.98910.505-1,5%6,37%5,91%
66Toyota103.59712.510-4,5%5,89%7,04%
77Skoda88.6099.1738,8%5,04%5,16%
88Nissan64.9748.355-19,7%3,70%4,70%
99GAZ63.9108.6495,3%3,64%4,87%
1012Mercedes43.6275.109-1,1%2,48%2,87%
1114BMW41.5203.73416,6%2,36%2,10%
1211Mitsubishi39.9383.446-12,0%2,27%1,94%
1313UAZ38.8924.905-5,7%2,21%2,76%
1415Mazda30.5763.525-3,5%1,74%1,98%
1510Ford30.1251.627-43,4%1,71%0,92%
1618Datsun22.4262.1599,1%1,28%1,21%
1717Lexus22.3952.837-7,9%1,27%1,60%
1816Chevrolet21.8211.503-27,3%1,24%0,85%
1919Audi16.3331.8440,7%0,93%1,04%
2033Haval12.2842.270282,3%0,70%1,28%
2132Geely9.6021.452186,5%0,55%0,82%
2223Volvo8.8461.14713,8%0,50%0,65%
2321Land Rover8.663981-12,0%0,49%0,55%
2424Suzuki7.7311.19728,5%0,44%0,67%
2522Subaru7.686937-4,3%0,44%0,53%
2625Chery6.35883113,3%0,36%0,47%
2728Porsche6.02359317,7%0,34%0,33%
2826Peugeot4.712535-14,5%0,27%0,30%
2920Lifan3.960137-73,8%0,23%0,08%
3030Infiniti3.479231-25,2%0,20%0,13%
3131Citroen3.266398-12,0%0,19%0,22%
3239Changan2.80561985,8%0,16%0,35%
3336Mini2.5241908,3%0,14%0,11%
3437Genesis2.27634224,3%0,13%0,19%
3538Jeep1.8411883,8%0,10%0,11%
3629Honda1.836207-64,1%0,10%0,12%
3735Jaguar1.738143-31,5%0,10%0,08%
3840Dongfeng1.5481657,1%0,09%0,09%
3941FAW1.5192237,2%0,09%0,13%
4034Zotye1.37351-56,8%0,08%0,03%
4143Fiat1.31217515,6%0,07%0,10%
4242Cadillac975156-17,1%0,06%0,09%
4344Isuzu8311152,7%0,05%0,06%
4445Smart746578,3%0,04%0,03%
4546Iveco42756-21,9%0,02%0,03%
4648Brilliance2662055,6%0,02%0,01%
4747Foton18910-47,8%0,01%0,01%
4849Hawtai6925-52,1%0,00%0,01%
4951Chrysler451-39,2%0,00%0,00%
5052Opel1320,00%0,00%
5150SsangYong4--97,2%0,00%0,00%

Rank 2019Rank 2018GroupSales 2019Sales December+/- 2019Share 2019Share December
11Renault Nissan Alliance638.42865920-1,6%36,31%37,08%
22Hyundai-Kia407.30133055-0,2%23,17%18,60%
33Volkswagen Group222.954221153,0%12,68%12,44%
44Toyota Group125.99215347-5,1%7,17%8,63%
55GAZ Group63.91086495,3%3,64%4,87%
67Mercedes Daimler44.3735166-1,0%2,52%2,91%
79BMW44.044392416,1%2,51%2,21%
88UAZ38.8924905-5,7%2,21%2,76%
911Mazda30.5763525-3,5%1,74%1,98%
106Ford Group30.1251627-43,4%1,71%0,92%

Rank 2019Rank 2018ModelSales 20192019 VarDecember SalesDecember var
12Lada Granta13583127,8%1457044,1%
21Lada Vesta1114592,9%1095812,0%
33Kia Rio92475-7,7%6668-17,7%
44Hyundai Creta714875,8%5439-5,0%
55Hyundai Solaris58682-10,5%4377-17,2%
66Volkswagen Polo56102-5,6%4306-20,7%
78Lada Largus43123-2,2%40916,3%
89Renault Duster39031-5,7%450734,4%
912Volkswagen Tiguan3724211,1%437846,3%
1017Renault Logan3539116,9%385563,3%

(2800)

Share: