Russian Car Market falls after 3 years. Mazda in good shape.

Light passengers vehicles sold in Russia in March were 244.030 sales, down 3.0%. First quarter sales were 616.773, up 1.0%.

March main fact was not only the widely anticipated growing series break, while Lada drop below 17% of market share, while many brands ended in March their record quarters: Renault, Kia, Hyundai and Chevrolet.

Remarkable was the Mazda performance with 5.112 sales and a share of 2.1%, up 0.5 points from the previous month. Mazda ended the quarter in 16th place. In April Mazda started the Mazda6 manufacturing in Russia thanks to the joint venture established with Sollers group. The Vladivostok plant started CX-5 production in October. The annual capacity actually is 50.000 units.

Audi, ranking 20th in first Half 2013 sales, announced the start of Russian assembly production in the second half 2013. I twill assembly the Q3, Q5; Q7 SUVs range in the Kaluga Volkswagen factory. All components will be carried from Germany.

Looking at the best brands performance:

Autovaz/Lada dropped down quota 17%, first time ever. In March sales were 40.480 with a share of 16.6%, down 0.9 points from the previous month. First quarter sales were 107.427 with a share of 17.4%, down 1.1 points from Q4 2012. This was the worst quarter share ever for the market leader.

Renault in 2nd sold 17.990 units with a share of 7.4%, up 0.1 points of share from the previous month. First quarter sales were 48.031 with a share of 7.8%, up 0.9 points from Q4 2012. This was the best quarter in last four.

Kia was 3rd with 16.571 units and a share of 6.78, up 0.1 points from the previous month. Year-to-date sales were 41.724 with a share of 6.8%, up 0.6 from the previous quarter. This was the best quarter in the last 5.

Hyundai was 4th, up 1 spot, selling 15.919 vehicles with a share of 6.5%, up 0.1 points from the previous month. First quarter sales were 40.714, just 10 units from the Kia’s third place, with a share of 6.6%, up 0.8 points from Q4 2012, the best quarter in last 4.

Toyota was the winner of the month, soaring in 5th, up 3 spots, with 14.136 sales and a share of 5.8%, up 1.8 points from the previous month. Year-to-date sales were 29.333 with a share of 4.8%, up 0.1 points from Q4 2012.

Nissan was 6th selling 13.865 vehicles with a share of 5.7%, down 0.5 points from the previous month. First Quarter sales were 35.916 with a share of 5.8%, up 0.9 points from Q4 2012, the best quarter in last 4.

Chevrolet was 7th with 13.841 sales and a share of 5.7%, down 0.5 points of share from the previous month. Year-to-date sales were 36.406 with a share of 5.9%, down 0.9 points from the Q4 2012, the worst quarter in last 4.

Volkswagen was the loser of the month, dropping in 8th place, down 4 spots, selling 12.806 units with a share of 5.2%, down 1.4 points from the previous month. In first quarter it was 5th with 37.274 sales and a share of 6.0%, flat from Q4 2012.

Ford was 9th with 10.239 units and a share of 4.2%, up 0.9 points from the previous month. Year-to-date sales were 23.654 with a share of 3.8%, down 0.9 points from the Q4 2012, the worst quarter share in last four.

Mitsubishi was 10th with 9.119 sales and a share of 3.7%, up 0.9 points. First quarter it was 11th with 19.140 sales and a share of 3.1%, up 0.2 from Q4 2012.

In the table below, the Top 25 Brands ranked by year to date position:

Rank Ytd

 

Mar

Ytd Mar

Q2 2012

Q3 2012

Q4 2012

Feb

Mar

Ytd Mar

1

Lada

40.480

107.427

17,7%

19,2%

18,5%

17,5%

16,6%

17,4%

2

Renault

17.990

48.031

7,1%

5,5%

6,9%

7,3%

7,4%

7,8%

3

Kia

16.571

41.724

6,5%

6,4%

6,2%

6,7%

6,8%

6,8%

4

Hyundai

15.919

40.714

6,0%

5,5%

5,8%

6,4%

6,5%

6,6%

5

Volkswagen

12.806

37.274

6,2%

5,9%

6,0%

6,6%

5,2%

6,0%

6

Chevrolet

13.841

36.406

7,2%

7,6%

6,8%

6,2%

5,7%

5,9%

7

Nissan

13.865

35.916

4,7%

5,1%

4,7%

6,2%

5,7%

5,8%

8

Toyota

14.136

29.333

5,5%

5,3%

4,7%

4,0%

5,8%

4,8%

9

Ford

10.239

23.654

4,5%

4,2%

4,7%

3,3%

4,2%

3,8%

10

Opel

7.447

19.832

2,8%

2,8%

2,7%

3,4%

3,1%

3,2%

11

Mitsubishi

9.119

19.140

2,4%

2,7%

2,9%

2,8%

3,7%

3,1%

12

Skoda

7.673

18.619

3,4%

3,3%

3,6%

3,0%

3,1%

3,0%

13

Gaz

6.829

16.983

2,9%

3,2%

3,5%

2,9%

2,8%

2,8%

14

Daewoo

3.408

15.898

3,4%

3,2%

2,9%

3,2%

1,4%

2,6%

15

Uaz

4.080

11.155

2,0%

1,9%

2,4%

2,0%

1,7%

1,8%

16

Mazda

5.112

10.625

1,3%

1,4%

1,2%

1,6%

2,1%

1,7%

17

BMW

3.562

8.818

1,2%

1,2%

1,5%

1,5%

1,5%

1,4%

18

Mercedes

3.638

8.595

1,2%

1,3%

1,4%

1,5%

1,5%

1,4%

19

Peugeot

3.066

8.307

1,5%

1,5%

1,4%

1,4%

1,3%

1,3%

20

Audi

3.753

8.278

1,2%

1,1%

1,1%

1,3%

1,5%

1,3%

21

SsangYong

2.666

7.103

1,1%

1,0%

1,1%

1,2%

1,1%

1,2%

22

Suzuki

2.334

6.033

1,3%

1,0%

1,0%

1,0%

1,0%

1,0%

23

Citroen

2.152

5.947

1,2%

1,1%

1,0%

1,1%

0,9%

1,0%

24

Honda

2.124

4.948

0,8%

0,8%

0,8%

0,8%

0,9%

0,8%

25

Great Wall

1.840

4.685

0,4%

0,5%

0,6%

0,7%

0,8%

0,8%

Lada Granta further increased its share on market, reinforcing the leadership among models with 14.373 sales and 5.9% of share. Hyundai Solaris confirmed the second place with 9.610 sales and a share of 3.9%, down 0.1 points from the previous month

Kia Rio surged on podium catching the 3rd place with 8.269 sales and 3.4% of share, followed by Ford Focus, surged in 4th from 8th and Renault Duster, 5th from 6th.

Lada Kalina fell in 6th, down 3 spots, with a share of 2.6%, down 0.8 points. Behind, the best-selling Skoda, the Octavia, advanced in 11th from 16th, its best ever rank in Russia. Lada Samara partially recovered keeping the 12th place from the 24th.

In the table below, the Top 25 models ranked for last month position:

Rank Mar

Rank Feb

Rank 2012

 

Mar

Ytd Mar

I Half 2012

Q3 2012

Q4 2012

2012

Feb

Mar

Ytd Mar

1

1

2

Lada Granta

14.373

37.169

3,2%

4,6%

5,4%

4,5%

5,8%

5,9%

6,0%

2

2

4

Hyundai Solaris

9.610

25.388

4,1%

3,4%

3,5%

4,1%

4,0%

3,9%

4,1%

3

4

6

Kia Rio

8.269

19.781

3,0%

2,9%

2,7%

3,2%

3,2%

3,4%

3,2%

4

8

5

Ford Focus

7.437

16.732

3,2%

3,0%

3,2%

3,4%

2,3%

3,0%

2,7%

5

6

17

Renault Duster

7.007

18.345

1,1%

1,6%

2,7%

1,8%

2,8%

2,9%

3,0%

6

3

3

Lada Kalina

6.371

19.538

4,8%

3,7%

3,1%

4,5%

3,4%

2,6%

3,2%

7

5

1

Lada Priora

6.350

16.533

4,2%

4,5%

4,2%

4,7%

3,1%

2,6%

2,7%

8

7

7

Volkswagen Polo

5.474

15.161

2,5%

2,1%

2,3%

2,6%

2,4%

2,2%

2,5%

9

9

10

Chevrolet Niva

4.413

12.024

2,1%

1,8%

2,0%

2,2%

2,0%

1,8%

1,9%

10

12

11

Renault Logan

4.383

11.784

2,6%

1,4%

1,5%

2,2%

1,8%

1,8%

1,9%

11

16

15

Skoda Octavia

4.381

10.523

1,7%

1,8%

1,9%

1,9%

1,6%

1,8%

1,7%

12

24

8

Lada Samara

4.291

9.084

2,3%

2,4%

2,3%

2,5%

1,1%

1,8%

1,5%

13

11

9

Chevrolet Cruze

4.079

10.281

2,1%

2,3%

2,2%

2,4%

1,8%

1,7%

1,7%

14

15

13

Lada 4×4

3.796

10.791

1,9%

1,8%

1,9%

2,0%

1,7%

1,6%

1,7%

15

14

28

Lada Largus

3.700

10.170

0,1%

0,8%

1,1%

0,6%

1,7%

1,5%

1,6%

16

18

16

Renault Sandero

3.671

10.381

2,0%

1,2%

1,6%

1,8%

1,5%

1,5%

1,7%

17

13

18

Nissan Qashqai

3.510

9.599

1,4%

1,3%

1,0%

1,4%

1,8%

1,4%

1,6%

18

17

14

Opel Astra

3.187

8.859

2,0%

1,7%

1,5%

2,0%

1,5%

1,3%

1,4%

19

22

 

Hyundai ix35

3.019

7.628

0,0%

0,0%

0,0%

0,6%

1,2%

1,2%

1,2%

20

26

 

Nissan X-Trail

2.946

7.082

0,0%

0,0%

0,0%

0,6%

1,0%

1,2%

1,1%

21

25

24

Kia Sportage

2.838

7.501

1,1%

1,1%

1,2%

1,1%

1,0%

1,2%

1,2%

22

20

21

Toyota Camry

2.775

7.183

1,2%

1,2%

1,2%

1,2%

1,3%

1,1%

1,2%

23

21

25

Volkswagen Tiguan

2.219

6.627

1,2%

0,9%

1,0%

1,2%

1,2%

0,9%

1,1%

24

10

12

Daewoo Nexia

1.924

9.345

1,8%

2,1%

1,9%

2,1%

1,9%

0,8%

1,5%

25

19

23

Daewoo Matiz

1.484

6.553

1,2%

1,2%

1,0%

1,1%

1,4%

0,6%

1,1%

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