Weak rouble plus scrappage incentives reduced Russian Car Market October loss.

Russian car market

Weak rouble plus scrappage incentives reduced Russian Car Market October loss pushing up both domestic and imported brands. Recently introduced Datsun shines while Volkswagen and Chevrolet collapse.

In October 2014 according to data released by the Association of European Businesses in Russia, new Light Passengers Vehicles sold in Russia have been 211.365, down 9.9% compared with the correspondent month last year. It was the first time sales fell in single rather than double figures since April 2014.

Year-to-date October sales in Russia have been 1.991.078, down 12.7% from the correspondent period last year.

Market performance in October was anything but great, however a step forward compared to the very weak results in recent months. The reason behind the relative improvement is the combined effect of the scrappage incentive supporting the sales of domestic models, and the sharp decline of the ruble raising the short-term demand for imported models. The stimulating impact of these two factors will be only temporary.

Focus2move full year 2014 Car Market volume projection has been changed and now it is at 2.470.000 representing a 11% fall from 2013.

Local manufacturer Lada (Autovaz) scored the first year-on-year positive performance in last eighteen months, improving volume by 0.8% with sales at 37.788. Year-to-date market share was 16.1%, only 0.3 points down from 2013.

Thanks to the lower performances of other rivals, Kia jumped in 2nd in October with 17.392 units, despite sales were down 1.2% from same month last year.

Renault lost one place from September and was third in the podium with 16.664 retails, down a sharp 9.5% year on year, followed by Hyundai (15.393 units, down 2.2%) and Toyota (12.877 units, up 0.4%).

Nissan in 5th lost 2.5% year on year while Volkswagen and Chevrolet collapsed respectively 26.1% and 37%. Nissan’s low cost brand – Datsun – recently introduced in the Russian market has just outpaced other consolidated brands and ranked 22nd selling 1.779 units.

Many brands have reported loss above 25% (Ford, Opel, BMW, Daewoo, and others), while among the fastest brands there were UAZ (11th with 6.843 units, +74.5%), Jeep (35th with 654 units, +35.4%), Porsche (37th with 480 units, +36.4%) and Mercedes (13th with 5.418 sales, +16.6%)

Looking at the report on Car Groups, the October leader was Renault-Nissan with 32.6% of market share, ahead of Hyundai-Kia with 15.5% and Volkswagen Group with 9.9%.

As far as model ranking report, the top 3 has unchanged from last month. The Lada Granta was on top with 16.807 sales (+25.8%) ahead of Hyundai Solaris with 10.569 units (+8.5%) and Kia Rio with 7.100 (-12.9%).

Despite a losing market, several models have scored robust increase, like Nissan Almera (8th with 4.817, +318%) and UAZ Patriot (13th with 3.428 units, +128.5%). The new Renault Logan was up a nice 49.7% with 6.556 sales, together with Mitsubishi Outlander with 3.283 units up 53% year on year.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank OctRank YtDBrandSales OctYTD OctOct YoY VarYTD YoY VarShare SepShare OctShare YtD
11Lada37.788321.5900,8%-15,6%18,5%17,9%16,1%
23Kia17.392154.813-1,2%-5,9%7,4%8,2%7,8%
32Renault16.664156.098-9,5%-10,0%7,8%7,9%7,8%
44Hyundai15.393148.242-2,2%-2,1%7,8%7,3%7,4%
55Toyota12.877128.4660,4%0,4%6,6%6,1%6,5%
66Nissan11.924126.313-2,5%10,6%6,0%5,6%6,3%
77Volkswagen10.295113.500-26,1%-19,7%4,9%4,9%5,7%
88Chevrolet9.18199.142-37,0%-30,3%4,2%4,3%5,0%
99Skoda7.44070.6195,5%-1,3%3,7%3,5%3,5%
1010Mitsubishi7.12459.5861,4%-5,8%3,2%3,4%3,0%
1116Uaz6.84336.96474,5%-9,0%1,9%3,2%1,9%
1211Gaz6.56354.743-12,4%-19,9%2,9%3,1%2,7%
1314Mercedes5.41847.46816,6%18,3%2,7%2,6%2,4%
1413Ford5.28850.226-33,5%-41,2%2,7%2,5%2,5%
1512Opel4.69552.189-28,7%-21,7%2,4%2,2%2,6%
1615Mazda3.83939.1194,0%11,3%2,0%1,8%2,0%
1720SsangYong2.81520.2795,5%-28,6%1,0%1,3%1,0%
1819Audi2.62428.348-15,8%-5,8%1,3%1,2%1,4%
1918BMW2.46028.777-39,3%-14,7%1,3%1,2%1,4%
2021Lifan2.06717.909-21,2%-18,4%1,0%1,0%0,9%
2117Daewoo1.81933.472-69,3%-31,7%1,2%0,9%1,7%
2237Datsun1.7792.2990,3%0,8%0,1%
2323Land Rover1.72817.147-12,4%2,4%0,9%0,8%0,9%
2426Lexus1.67815.50124,6%19,5%1,0%0,8%0,8%
2527Suzuki1.52115.276-23,6%-35,7%0,7%0,7%0,8%
2624Honda1.46016.593-24,3%-19,2%0,7%0,7%0,8%
2730Subaru1.43013.0225,1%-5,4%0,6%0,7%0,7%
2822Peugeot1.38817.475-48,9%-39,0%0,7%0,7%0,9%
2928Geely1.36414.519-45,7%-34,2%0,6%0,6%0,7%
3025Citroen1.31116.299-45,4%-32,5%0,7%0,6%0,8%
3131Great Wall1.19112.965-29,0%-22,0%0,5%0,6%0,7%
3229Chery1.18413.801-26,8%-16,3%0,6%0,6%0,7%
3332Volvo1.13712.692-7,0%4,8%0,6%0,5%0,6%
3435Fiat6766.114-4,2%-3,4%0,3%0,3%0,3%
3534Jeep6546.42235,4%63,8%0,3%0,3%0,3%
3633Infiniti6496.5704,0%-7,0%0,3%0,3%0,3%
3736Porsche4803.55936,4%15,6%0,1%0,2%0,2%
3840Mini1921.360-5,4%-39,7%0,1%0,1%0,1%
3939Jaguar1361.382-11,1%-1,3%0,1%0,1%0,1%
4047Brilliance1325170,1%0,1%0,0%
4144ChangAn1179020,0%0,1%0,0%
4242Cadillac1101.059-17,9%-15,8%0,1%0,1%0,1%
4346Acura1056560,0%0,0%0,0%
4443BAW9196413,8%-28,4%0,0%0,0%0,0%
4545Haima85691117,9%-34,1%0,1%0,0%0,0%
4641Seat781.324-49,7%-57,2%0,1%0,0%0,1%
4749Isuzu7046694,4%179,0%0,0%0,0%0,0%
4850Jac513490,0%0,0%0,0%
4951Smart30290-6,3%95,9%0,0%0,0%0,0%
5056Alfa Romeo12750,0%0,0%0,0%
5153Chrysler11102175,0%-29,7%0,0%0,0%0,0%
5252Tagaz4129-55,6%-62,9%0,0%0,0%0,0%
5357Foton261916,7%0,0%0,0%0,0%

Rank OctRank YtDGroupSales OctYTD OctOct YoY VarYTD YoY VarShare SepShare OctShare YtD
11Renault-Nissan68.804612.8700,1%-9,3%32,9%32,6%30,8%
22Hyundai-Kia32.785303.055-1,7%-4,1%15,2%15,5%15,2%
33Volkswagen20.917217.350-15,0%-12,7%10,1%9,9%10,9%
44GM15.805185.862-41,9%-28,3%7,8%7,5%9,3%
55Toyota14.555143.9672,7%2,1%7,6%6,9%7,2%
66Mitsubishi7.12459.5861,4%-5,8%3,2%3,4%3,0%
711UAZ6.84336.96474,5%-9,0%1,9%3,2%1,9%
87GAZ Group6.56354.743-12,4%-19,9%2,9%3,1%2,7%
99Daimler5.44847.75816,5%18,6%2,7%2,6%2,4%
108Ford5.28850.226-33,5%-41,2%2,7%2,5%2,5%

Rank OctRank YtdModelSales OctSales YtdOct YoY Var.Share I HalfShare Q3Share OctShare Ytd
11Lada Granta16.807128.88525,8%5,8%7,4%8,0%6,5%
22Hyundai Solaris10.56995.0088,5%4,5%5,2%5,0%4,8%
33Kia Rio7.10073.516-12,9%3,8%3,5%3,4%3,7%
46Lada Largus6.56154.09013,8%2,8%2,3%3,1%2,7%
58Renault Logan6.55646.92149,7%2,0%2,8%3,1%2,4%
64Renault Duster5.77862.567-25,3%3,3%2,9%2,7%3,1%
711Lada 4×45.15834.542-3,2%1,5%1,9%2,4%1,7%
89Nissan Almera4.81738.759318,0%2,0%1,6%2,3%1,9%
95Lada Kalina4.80454.6847,7%2,9%2,6%2,3%2,7%
107Volkswagen Polo3.86748.425-38,7%2,6%2,3%1,8%2,4%
1112Chevrolet Niva3.74132.616-16,7%1,7%1,5%1,8%1,6%
1210Lada Priora3.45138.643-11,4%2,0%1,9%1,6%1,9%
1330UAZ Patriot3.42814.261128,5%0,6%0,6%1,6%0,7%
1421Kia Sportage3.31923.90123,2%1,2%1,1%1,6%1,2%
1524Mitsubishi Outlander3.28320.32453,0%1,0%0,8%1,6%1,0%
1619Kia Cee’d3.25224.6643,0%1,1%1,5%1,5%1,2%
1714Renault Sandero3.15729.885-12,7%1,6%1,4%1,5%1,5%
1829Skoda Rapid3.09915.0670,3%1,4%1,5%0,8%
1917Toyota Camry2.86927.57743,2%1,3%1,5%1,4%1,4%
2013Skoda Octavia2.82230.166-41,4%1,6%1,4%1,3%1,5%
2116Hyundai ix352.69828.0281,1%1,5%1,3%1,3%1,4%
2215Toyota RAV42.59929.345-17,6%1,5%1,4%1,2%1,5%
2333Volkswagen Tiguan2.56011.60317,8%0,6%0,4%1,2%0,6%
2426Mazda CX-52.12417.17133,3%0,8%1,0%1,0%0,9%
2518Chevrolet Cruze2.03424.930-46,6%1,3%1,2%1,0%1,3%

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