South Africa market report. Full Year 2016

S Africa vehicles sales Mercedes-Benz-AMG_GT_S-2018

S Africa vehicles sales in 2016 fell down fr the third year in a row hit by recession and currency depreciation. Mercedes was the best brand, avoiding to lose volume as done by almost all competitors.

Market Outlook

South Africa recorded another weak expansion in the third quarter as growth continues to be dragged down by high political uncertainty, still weak global demand and a lack of much-needed structural reforms. In Q3, GDP barely expanded on a sequential basis. The dismal growth was fueled by an improvement across the board in domestic demand, while the external sector disappointed, with a double-digit contraction in exports leading to the largest deduction from growth in over a year.

The automotive industry, one of the most relevant sector in the country, was severely hit by the crisis and has lost volume y.o.y. in 22 of the last 23 months, including November (-17.3%), before to suddenly accelerate in December, when sales were reported at 65.188, up 39.5%, the highest single month ever.

According to data released by the Department Trade and Industry of South African, total new light passengers vehicles sold in the full year has been 543.736, down 7.4%, the third decline in a row.

Actually South Africa ranks as 24th market in the World having lost 1 spot from the previous year.

Competitive Arena

In the so harsh market all top brands reported sales drops with the significant exception of Mercedes, able to raise 5.1% at 26.814 unit, Mahindra, up 12.5%, Jaguar (+32%) and Tata (+21%).

The market leader Toyota has minimized the lost at 2% with 114.782 sales doing better than Ford, second with 72.448 (-7.2%),  Volkswagen with 80.860 (-1.9%), Hyundai with 37.395 (-30.3%) and Nissan with 38.675 (-7.2%).

As far as the Car Groups performance, the leader was Toyota Group with 21.5% of market share, ahead of Volkswagen with 17.4%, Ford with 13.5% and Renault-Nissan with 11.6%.

To see the full ranking of Top 100 models please refer to the article we dedicated at the subject.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our South Africa Corner Store.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2016 BRAND Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016
1 1 Toyota 7.790 114.782 -11,2% -2,6% 19,5% 21,3%
2 3 Ford 5.709 72.448 -9,6% -7,3% 14,3% 13,5%
3 2 Volkswagen 5.114 80.860 -34,7% -1,7% 12,8% 15,0%
4 5 Hyundai 3.133 37.395 -20,1% -30,3% 7,9% 7,0%
5 4 Nissan 2.796 38.674 8,8% -7,2% 7,0% 7,2%
6 9 Renault 2.426 18.713 7,4% -6,5% 6,1% 3,5%
7 7 BMW 2.028 20.898 33,1% -3,2% 5,1% 3,9%
8 6 Mercedes 1.697 26.814 2,8% 5,1% 4,3% 5,0%
9 10 Kia 1.340 17.080 -17,8% -26,3% 3,4% 3,2%
10 8 Chevrolet 999 20.278 -48,6% -34,7% 2,5% 3,8%
11 11 Isuzu 912 12.853 -55,6% -21,2% 2,3% 2,4%
12 13 Audi 891 11.495 -5,4% -23,2% 2,2% 2,1%
13 12 Mazda 881 12.049 -16,7% 32,9% 2,2% 2,2%
14 14 Honda 614 8.071 -28,4% -27,1% 1,5% 1,5%
15 16 Datsun 544 4.838 20,1% -14,3% 1,4% 0,9%
16 15 Suzuki 456 5.220 -19,1% -18,2% 1,1% 1,0%
17 18 Opel 315 4.119 -45,6% -36,6% 0,8% 0,8%
18 17 Land Rover 304 4.263 -49,4% -27,1% 0,8% 0,8%
19 19 Mahindra 265 3.501 16,7% 12,5% 0,7% 0,7%
20 20 Jeep 219 3.237 -62,2% -48,2% 0,5% 0,6%
21 22 Mini 210 2.259 24,3% 8,7% 0,5% 0,4%
22 26 Porsche 187 1.308 67,0% -11,0% 0,5% 0,2%
23 24 Volvo 165 1.883 -33,7% -30,6% 0,4% 0,4%
24 23 Mitsubishi 162 2.044 -42,3% -44,5% 0,4% 0,4%
25 29 Peugeot 124 1.082 -27,1% -22,4% 0,3% 0,2%
26 31 Jaguar 120 1.006 33,3% 32,7% 0,3% 0,2%
27 27 Fiat 114 1.293 -40,0% -23,6% 0,3% 0,2%
28 21 Tata 109 2.371 -26,8% 21,0% 0,3% 0,4%
29 30 Lexus 101 1.007 -7,3% -2,0% 0,3% 0,2%
30 28 Geely 50 1.170 -64,8% -26,5% 0,1% 0,2%
30 32 Subaru 50 842 0,0% -23,7% 0,1% 0,2%
31 38 Maserati 29 109 222,2% 142,2% 0,1% 0,0%
32 35 JMC 16 339 33,3% -38,1% 0,0% 0,1%
33 36 Dodge 7 192 -70,8% -78,7% 0,0% 0,0%
34 43 Bentley 6 42 #DIV/0! #DIV/0! 0,0% 0,0%
34 41 Landwind 6 55 0,0% 400,0% 0,0% 0,0%
35 37 Alfa Romeo 5 120 -68,8% -23,3% 0,0% 0,0%
35 40 Ferrari 5 91 -16,7% 0,4% 0,0% 0,0%
35 39 Infiniti 5 106 -54,5% -79,9% 0,0% 0,0%

Rank Dec Rank 2016 GROUP Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016 FY
1 1 Toyota 7.891 115.789 -11,1% -2,6% 19,8% 21,5%
2 2 Volkswagen 6.198 93.705 -30,2% -5,0% 15,5% 17,4%
4 3 Ford 5.709 72.448 -9,6% -7,3% 14,3% 13,5%
3 4 Renault-Nissan 5.771 62.331 9,0% -8,1% 14,5% 11,6%
5 5 Hyundai-Kia 4.473 54.475 -19,4% -29,1% 11,2% 10,1%
7 6 Mercedes Daimler 1.697 26.814 2,8% 5,1% 4,3% 5,0%
8 7 General Motors 1.314 24.397 -47,9% -35,1% 3,3% 4,5%
6 8 BMW 2.238 23.157 32,2% -2,1% 5,6% 4,3%
9 9 Isuzu Motors 912 12.853 -55,6% -21,2% 2,3% 2,4%
10 10 Mazda 881 12.049 -16,7% 32,9% 2,2% 2,2%

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