Samoa. Toyota holding over 40% of a marginally negative market

Samoa Vehicles Market

Samoa Car Sales in 2019 reported a negative performance, after the previous year’s robust growth. Indeed, the Full-year reported 424 registrations, down 4.3%. Toyota held over 40% of the market, followed by Ford and Hyundai.

The economy of Samoa has traditionally been dependent on development aid, family remittances from overseas, tourism, agriculture, and fishing. It has a nominal GDP of $844 million. Agriculture, including fishing, furnishes 90% of exports, featuring fish and coconut oil. The manufacturing sector mainly processes agricultural products. Industry accounts for nearly 22% of GDP while employing less than 6% of the workforce. The service sector accounts for nearly two-thirds of GDP and employs approximately 50% of the labour force.

In the 2017 the market registrations reached 389 units, while in the 2018 it surged to 13.9%, ending the year with 443 sales.

In 2019, sales moderately decreased. Indeed, the Full-year reported 424 registrations, down 4.3% from the previous year.

In the competitive landscape, Toyota – which lost 3.8% – maintained over 40% of market share in 2019, while Ford and Hyundai ended respectively at 29% and 26.7%. Indeed, Chevrolet was the only positive brand of the year.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

(99)

Share: