San Marino 2016. A shy recovery.

San Marino Vehicles Market in 2016 Fiat_124_spider_2017

San Marino Vehicles Market in 2016 broke the prolongued sales decline with a timid increase. Volkswagen led the ranking despite the sales losses, while Audi shined in double digit.

Market Outlook

Particularly affected by the 2008 international financial crisis, the territory of San Marino has fallen into a deep recession, from which it seems to have only just come out. After contracting by -4.5% in 2013, the country’s economic growth recovered, yet remained negative in 2014 (-1%). As the economy stabilises and relations with Italy improve, the country has returned to positive growth in 2015 (1%).

Following the sixth consecutive annual sales decline, finally the new vehicles market in 2016 posted the first positive albeit very little. Indeed according to data released by the San Marino Bureau of Statistics, the new vehicles market sold have been 1.031 (+1.1%).

Competitive Arena

Volkswagen kept the leadership for the third year in string with 161 units (-8.0%) and 15.8% of market share. As in 2015, Audi was in second place with 147 sales (+14.8%) ahead of Fiat with 107 (+4.9%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2016 Rank 2015 BRAND Sales 2016 Sales 2015 Variation 2016 Share 2016 Share 2015
1 1 Volkswagen 161 175 -8,0% 15,8% 17,5%
2 2 Audi 147 128 14,8% 14,5% 12,8%
3 3 Fiat 107 102 4,9% 10,5% 10,2%
4 5 Suzuki 76 57 32,8% 7,5% 5,7%
5 4 Opel 50 67 -25,4% 4,9% 6,7%
6 8 Toyota 46 38 21,9% 4,6% 3,8%
7 9 Mercedes 43 37 16,2% 4,2% 3,7%
7 7 Renault 43 42 2,4% 4,2% 4,2%
8 11 Seat 38 28 35,7% 3,7% 2,8%
9 9 BMW 37 37 0,0% 3,6% 3,7%
10 6 Land Rover 30 44 -31,8% 3,0% 4,4%
11 10 Ford 29 30 -3,3% 2,9% 3,0%
12 8 Jeep 26 38 -31,6% 2,6% 3,8%
13 17 Dacia 23 13 76,9% 2,3% 1,3%
13 19 Kia 23 10 130,0% 2,3% 1,0%
14 12 Peugeot 21 22 -4,5% 2,1% 2,2%
15 15 Nissan 17 16 6,3% 1,7% 1,6%
16 13 Porsche 16 18 -11,1% 1,6% 1,8%
17 14 Hyundai 14 17 -17,6% 1,4% 1,7%
18 13 Citroen 12 18 -33,3% 1,2% 1,8%
19 16 Volvo 9 14 -36,5% 0,9% 1,4%
20 20 Lancia 7 9 -22,2% 0,7% 0,9%
21 21 Honda 6 8 -25,0% 0,6% 0,8%
21 22 Mazda 6 5 20,0% 0,6% 0,5%
22 23 Maserati 5 3 66,7% 0,5% 0,3%
22 22 Mitsubishi 5 5 0,0% 0,5% 0,5%
23 25 Mini 4 1 300,0% 0,4% 0,1%
24 18 Subaru 3 11 -72,1% 0,3% 1,1%
24 26 Jaguar 3 0,3% 0,0%
24 23 Ferrari 3 3 0,0% 0,3% 0,3%
24 24 Smart 3 2 50,0% 0,3% 0,2%
24 26 Alfa Romeo 3 0,3% 0,0%
25 24 Chrysler 2 -100,0% 0,0% 0,2%

Rank 2016 Rank 2015 Group Sales 2015 Sales 2016 Variation 2016 Share 2016 Share 2015
1 1 Volkswagen 349 362 3,7% 35,6% 34,9%
2 2 FCA 157 151 -3,8% 14,9% 15,7%
3 3 Renault-Nissan 71 83 16,9% 8,2% 7,1%
4 5 Suzuki 57 76 32,8% 7,5% 5,7%
5 4 General Motors 67 50 -25,4% 4,9% 6,7%
6 9 Toyota 38 46 21,9% 4,6% 3,8%
7 8 Mercedes Daimler 39 46 17,9% 4,5% 3,9%
8 9 BMW 38 41 7,9% 4,0% 3,8%
9 11 Hyundai-Kia 27 37 37,0% 3,6% 2,7%
10 7 PSA 40 33 -17,5% 3,2% 4,0%
10 6 Tata 44 33 -25,0% 3,2% 4,4%

 

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