Serbia: car market down 2% in September. Fiat at 20% challenged by an aggressive Skoda.

In September 2013 the Serbian car market kept its pace posting 1.661 sales, down 2.6% from last year. Year to date sales were 16.663, down 9.2%. The last was the 19th declining month out of last twenty, confirming as the Serbian market continues to be one of the worst worldwide.

Last week a phenomenal achievement for the little country was the qualification to the next FIFA World Cup and the great emotion this fact has created in the country could be the base for a renewed national spirit more open to Europe, where Serbia aims to enter soon.

Looking at the top brands performance:

Fiat kept leveraging on its position as domestic player and performed over 20% of share, as in Italy. Sales in September were 346 with cumulated volume at 3.427 and 20.3% of share.

Skoda was 2nd, while keeping growing and challenging Fiat leadership. Sales were 302 with share at 18.2%, up 0.8 points of share from the previous month. Year-to-date sales were 2.652 with a share of 15.9%, up 0.3 points from full year 2012.

Volkswagen advanced in third with 171 units and a share of 10.3%, up 5.4 points from the previous month. Year-to-date it was 4th with 1.194 sales and 7.2% of share, down 1.0 points from last year.

Hyundai was 4th selling 168 cars with a share of 10.1%, down 2.3 points of share from the previous month. Year-to-date sales were 1.335 with a share of 8.0%, up 0.1 points from last year.

Dacia was 5th selling 61 units with a share of 3.7%, down 0.7 points from the previous month. Year-to-date sales were 815 with a share of 4.9%.

In the table below, the Top 25 brands ranking, ordered by last month position:

Rank Sep

Rank Aug

Rank 2013

Brand

Sep

YTD Sep

FY 2012

I Half 2013

Aug 2013

Sep 2013

YTD 2013

1

1

1

Fiat

346

3.427

13,2%

20,7%

20,4%

20,8%

20,6%

2

2

2

Skoda

302

2.652

15,6%

15,0%

17,4%

18,2%

15,9%

3

4

4

Volkswagen

171

1.194

8,2%

7,3%

4,9%

10,3%

7,2%

4

3

3

Hyundai

168

1.335

7,9%

6,7%

12,4%

10,1%

8,0%

5

6

7

Dacia

61

815

5,9%

5,1%

4,4%

3,7%

4,9%

6

8

8

Renault

59

719

5,3%

4,6%

3,8%

3,6%

4,3%

7

5

5

Ford

58

875

7,5%

5,8%

4,8%

3,5%

5,3%

8

15

9

Toyota

52

452

3,4%

2,8%

1,5%

3,1%

2,7%

9

16

15

BMW

48

313

1,7%

2,0%

1,3%

2,9%

1,9%

10

11

10

Suzuki

42

410

2,0%

2,6%

2,2%

2,5%

2,5%

11

9

14

Mercedes

41

359

2,1%

1,9%

3,7%

2,5%

2,2%

12

7

6

Opel

38

848

6,0%

5,4%

4,0%

2,3%

5,1%

13

12

16

Nissan

37

294

1,8%

1,6%

2,0%

2,2%

1,8%

14

14

13

Honda

35

384

1,7%

2,6%

1,7%

2,1%

2,3%

15

10

11

Audi

31

401

2,2%

2,5%

2,6%

1,9%

2,4%

16

13

12

Chevrolet

26

396

3,6%

2,5%

1,8%

1,6%

2,4%

17

17

18

Mazda

24

192

1,0%

1,2%

1,3%

1,4%

1,2%

18

17

17

Peugeot

20

229

1,2%

1,2%

1,3%

1,2%

1,4%

19

18

19

Lada

11

156

2,2%

1,1%

0,6%

0,7%

0,9%

20

18

21

Mitsubishi

10

89

0,4%

0,5%

0,6%

0,6%

0,5%

21

20

20

Seat

6

109

0,9%

0,8%

0,4%

0,4%

0,7%

22

21

23

Mini

4

50

0,5%

0,3%

0,3%

0,2%

0,3%

22

22

25

Alfa Romeo

4

33

0,2%

0,2%

0,2%

0,2%

0,2%

23

22

22

Volvo

3

60

0,3%

0,5%

0,2%

0,2%

0,4%

23

24

27

SsangYong

3

3

0,0%

0,0%

0,0%

0,2%

0,0%

23

24

27

Lancia

3

22

0,1%

0,1%

0,1%

0,2%

0,1%

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