Serbia February. Skoda holds the crown, while Toyota soars up 92.6%

Serbia Car sales

Serbia Car sales has grown again in February, after the previous month’s drop,  with 2.057 sales (+16.5%). Skoda held the crown, marking a stunning performance – up 44.4%-  while Fiat and Renault followed with +12.3% and +9.6% respectively. Remarkable performance scored by Toyota (92.6%) jumping in the 7th place.

 

Economic Environment

Serbia economy momentum ebbed at the end of 2018, while weaker growth dynamics seem to have carried over into Q1 2019. Cooling domestic demand—with fixed investment slowing particularly notably—and a weak external sector led the slowdown in Q4. More recently, industrial production stumbled again in January, hampered by operational issues related to electricity generation and weaker external demand stemming from slower growth in key trading partners. On a brighter note, brisk retail sales growth in January should bode well for household spending.

In other news, on a visit in early February, the IMF praised Serbia on its sounder fiscal stance and also commended the government’s decision to privatize a petrochemical plant and major bank. Moreover, Kosovo and Serbia appear to be making progress on negotiations, with both parties hoping for a final settlement this year.

 

 

Market Trend

Serbian vehicles market in recent years is recovering after the huge fall reported in the 2009-2014 crisis. According to data reported by the local Association of Car Manufacturers, light vehicles sales grew up from the 19.698 in the 2014 to 29.010 in the 2017.

In the 2018, the market kept growing. Indeed, sales ended the year at 29.721, signing the fourth consecutive year of gain, improving by 2.4% from the previous year.

The 2019 started on the wrong foot as January sales were down 3.5% with 1.604 registrations. However, February turned out to be a positive months for Serbian vehicles market (+16.5%), leading to year-to-date sales 3.661 (+6.8%).

 

 

Market Trend

At brand-wise, the year-to-date market leader was Skoda with 703 sales (+23.3%) with 19.2% of market share.

In second place, Fiat, with 505 sales (+7%) followed by Renault with 268 sales, (+0-4%), Volkswagen with 245 (-24.8%).

In fifth place, Dacia with 214 (-3.2%) ahead of Ford with 182 (-2.7%), Toyota with 178 (+52.1%), Hyundai with 156 (+19.1%), Opel with 144 (-38.7%) and in 10th place Peugeot with 101 (+20.2%).

Rank
2019
Rank
2018
BrandsSales
YTD
Sales
Feb
'+/-
YTD
'+/-
Feb
Share
YTD
Share
Feb
12Skoda70338423,3%44,4%19,2%18,7%
21Fiat5052837,0%12,3%13,8%13,8%
34Renault2681480,4%9,6%7,3%7,2%
43Volkswagen245132-24,8%-27,1%6,7%6,4%
55Dacia214125-3,2%9,6%5,8%6,1%
67Ford18278-2,7%-11,4%5,0%3,8%
78Toyota17810452,1%92,6%4,9%5,1%
89Hyundai1568919,1%43,5%4,3%4,3%
96Opel14492-38,7%-29,8%3,9%4,5%
1013Peugeot1015720,2%39,0%2,8%2,8%
1118Lada9670357,1%677,8%2,6%3,4%
1211Citroen955648,4%60,0%2,6%2,7%
1310Mercedes9155-18,8%-11,3%2,5%2,7%
1414Nissan834912,2%28,9%2,3%2,4%
1516BMW77445,5%-8,3%2,1%2,1%
1615Kia763835,7%52,0%2,1%1,8%
1612Audi76480,0%9,1%2,1%2,3%
1717Mazda6944-5,5%-2,2%1,9%2,1%
1819Suzuki483123,1%138,5%1,3%1,5%
1920Land Rover3818-2,6%-35,7%1,0%0,9%
2025Seat3316106,3%33,3%0,9%0,8%
2123Honda291620,8%14,3%0,8%0,8%
2122Jeep29961,1%0,0%0,8%0,4%
2224Volvo25184,2%125,0%0,7%0,9%
2329Jaguar1917280,0%466,7%0,5%0,8%
2421Iveco177-57,5%-58,8%0,5%0,3%
2528Mitsubishi13618,2%200,0%0,4%0,3%
2634Isuzu116266,7%200,0%0,3%0,3%
2726Porsche103-47,4%-50,0%0,3%0,1%
2830Mini610,0%-83,3%0,2%0,0%
2932Subaru43-42,9%-25,0%0,1%0,1%
2931Smart42100,0%0,1%0,1%
3036Infiniti310,1%0,0%
3027Alfa Romeo32-62,5%-33,3%0,1%0,1%
3043Abarth330,1%0,1%
3141Bentley20,1%
3133GAZ21-50,0%-50,0%0,1%
3242Maserati1
3235SsangYong11
3237Lexus1

Rank
2019
Rank
2018
GroupsSales
YTD
Sales
Feb
'+/-
YTD
'+/-
Feb
Share
YTD
Share
Feb
11Volkswagen Group1.0695836,2%14,5%29,2%28,3%
22Renault Nissan Alliance67739914,0%33,9%18,5%19,4%
33F.C.A.5583043,7%8,2%15,2%14,8%
44P.S.A.340205-11,2%-1,0%9,3%10,0%
55Hyundai-Kia23212724,1%46,0%6,3%6,2%
66Ford Group18278-2,7%-11,4%5,0%3,8%
77Toyota Group17910453,0%92,6%4,9%5,1%
88Mercedes Daimler9557-16,7%-10,9%2,6%2,8%
99BMW83455,1%-16,7%2,3%2,2%
1010Mazda6944-5,5%-2,2%1,9%2,1%

(850)

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