Serbian car market is disappearing! March ’13 was heavily down again.

In March, the Serbian car market posted 1.996 sales, down 18.5% from last year, the 14th year-on-year drop in a row. First quarter sales were 4.515, down 20.5% from last year. However, these data do not represent the reality, considering the high level of new car exported in west Europe, after being registered.

Looking at the top brands performance:

Fiat conquered the 1st position, also if it was a negative month, with 300 sales and a share of 15.0%, down 1.8 points of share from the previous month and 1.4 from the Q4 of 2012. Year-to-date March sales were 738 with a share of 16.3%.

Skoda fell to the 2nd position, posting a terrible month with 295 sales and a share of 14.8%, down 5.2 points of share from the previous month. Year-to-date sales were 699 with a share of 15.5%.

Volkswagen climbed to the 3rd position, selling 154 units with a share of 7.7%, up 0.6 points of share from the previous month. Year-to-date sales were 389 with a share of 8.6%.

Hyundai was 4th, selling 131 vehicles with a share of 6.6%, down 2.2 points from the previous month and 2.8 from the first quarter of 2012. Year-to-date sales were 294 with a share of 6.5%.

Ford jumped to the 5th position (6th year-to-date) selling 112 units with a share of 5.6%, up 1.5 points from the previous month. Year-to-date sales were 242 with a share of 5.4%.

Dacia was 6th (7th year-to-date) selling 105 vehicles with a share of 5.3%, down 0.1 points from the previous month. Year-to-date sales were 221 with a share of 4.9%.

Renault was 7th (8th year-to-date) selling 101 vehicles, only 4 models less than Dacia, with a share of 5.1%, up 0.4 points from the previous month. Year-to-date sales were 213 with a share of 4.7%.

Opel was 8th (5th year-to-date) selling 99 units with a share of 5.0%, down 0.7 points from the previous month. Year-to-date sales were 257 with a share of 5.7%.

In the table below, the all-brands ranking, ordered by last month position:

Rank Ytd

Rank 2012

Brand

Mar

Ytd Mar

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Feb

Mar

Ytd Mar

1

2

Fiat

300

738

11,2%

13,3%

13,8%

16,4%

16,8%

15,0%

16,3%

2

1

Skoda

295

699

13,1%

15,2%

14,9%

21,7%

20,0%

14,8%

15,5%

3

3

Volkswagen

154

389

9,6%

8,5%

7,2%

7,9%

7,1%

7,7%

8,6%

4

4

Hyundai

131

294

9,4%

6,8%

7,7%

8,6%

8,8%

6,6%

6,5%

5

6

Opel

99

257

5,4%

7,1%

6,6%

4,8%

5,7%

5,0%

5,7%

6

5

Ford

112

242

6,4%

6,4%

9,4%

9,1%

4,1%

5,6%

5,4%

7

7

Dacia

105

221

7,7%

6,4%

4,8%

4,9%

5,4%

5,3%

4,9%

8

8

Renault

101

213

7,3%

5,5%

4,6%

4,1%

4,7%

5,1%

4,7%

9

10

Toyota

89

160

3,2%

2,6%

3,2%

5,5%

2,8%

4,5%

3,5%

10

11

Audi

54

131

2,0%

2,2%

2,4%

2,4%

2,9%

2,7%

2,9%

11

17

Honda

52

119

1,9%

1,5%

1,3%

2,2%

3,0%

2,6%

2,6%

12

13

Mercedes

42

102

2,2%

2,2%

2,2%

2,1%

2,9%

2,1%

2,3%

13

9

Chevrolet

51

102

3,5%

4,3%

3,7%

3,1%

1,4%

2,6%

2,3%

14

12

Lada

17

96

2,2%

3,1%

1,2%

2,1%

0,7%

0,9%

2,1%

15

16

BMW

46

96

1,8%

1,7%

1,4%

1,9%

2,2%

2,3%

2,1%

16

14

Suzuki

51

94

1,7%

1,5%

2,7%

2,3%

1,5%

2,6%

2,1%

17

15

Nissan

35

77

1,7%

1,8%

1,9%

1,9%

1,6%

1,8%

1,7%

18

19

Mazda

44

70

1,2%

0,7%

1,4%

1,0%

1,1%

2,2%

1,6%

19

18

Peugeot

24

40

1,5%

1,4%

0,6%

1,3%

0,6%

1,2%

0,9%

20

24

Mitsubishi

16

35

0,2%

0,3%

0,5%

0,6%

0,8%

0,8%

0,8%

21

20

Seat

19

31

1,4%

0,7%

0,8%

1,0%

0,4%

1,0%

0,7%

22

25

Volvo

14

27

0,4%

0,3%

0,3%

0,4%

0,6%

0,7%

0,6%

23

22

Land Rover

6

18

0,2%

0,2%

1,2%

0,3%

0,4%

0,3%

0,4%

24

21

Mini

8

16

0,3%

0,3%

1,2%

0,4%

0,1%

0,4%

0,4%

25

32

Porsche

11

13

0,1%

0,1%

0,1%

0,1%

0,0%

0,6%

0,3%

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This report was written by Camilla.

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