Serbian Car Market shocked by Fiat debacle with first half market share fell over 25%.

Serbian Car Market

Serbian Car Market shocked by Fiat debacle with first half market share fell over 25% while the country is becoming a new feud of Volkswagen Group despite the aggressive performance of the renovated Renault and Toyota teams.

In June 2014 according to data released by the local Association of Car Manufacturers, total new Light Passengers Vehicles sold in Serbia have been 2.037, down 6.7% from year ago.

During the first half of 2014 sales have been 10.646, down 6.4% from year ago with full year volume projection below the 22.000 units, the weakest in the last since 2003.

Preliminary data (not yet detailed for all brands and models) on July and August confirm the negative trend as market was down again respectively 7.5% and 18.5% with 1.844 sales in July and 1.331 in August. Now the negative y.o.y. row covers seventh month.

The market is progressively becoming a feud of Volkswagen Group with Skoda and Volkswagen leading the June ranking (VW is third in the first half) with the only domestic producer, Fiat, that is losing terrain month after month.

In June Fiat market share at 11.8% was probably the worst ever (considering the Zastava data and history) and sales at 240 units were 55% less than the correspondent month last year. A real debacle!

New – for this market – brands are emerging, with Renault that more than doubled June sales volume and Toyota growing 191%.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank JuneRank I HalfBrandJune 2014I Half 2014June Var. YoYI Half VarShare Q1Share MayShare JuneShare I Half
11Skoda3031.798-21,3%5,6%17,4%16,4%14,9%16,9%
23Volkswagen2631.19496,3%43,2%11,3%10,4%12,9%11,2%
32Fiat2401.546-55,1%-34,2%16,4%14,7%11,8%14,5%
47Renault182603116,7%14,6%4,8%4,3%8,9%5,7%
54Hyundai17682614,3%8,3%6,2%9,6%8,6%7,8%
65Dacia16367958,3%16,1%5,9%6,0%8,0%6,4%
79Toyota109491194,6%55,9%3,8%5,2%5,4%4,6%
88Opel95516-26,9%-15,8%4,8%6,4%4,7%4,8%
910Kia83469#DIV/0!#DIV/0!4,2%4,4%4,1%4,4%
106Ford82674-15,5%1,5%7,0%8,6%4,0%6,3%
1111Audi6331523,5%10,1%2,7%3,0%3,1%3,0%
1215Nissan371525,7%-18,3%1,4%1,3%1,8%1,4%
1318Chevrolet31129-47,5%-54,1%1,2%1,0%1,5%1,2%
1413BMW30181-31,8%-18,5%1,9%1,4%1,5%1,7%
1514Honda28180-30,0%-39,0%1,9%1,4%1,4%1,7%
1512Suzuki28183-34,9%-38,8%1,7%1,2%1,4%1,7%
1617Mazda2314121,1%5,2%1,4%1,2%1,1%1,3%
1723Citroen21290,0%0,2%1,0%0,3%
1819Peugeot1286-62,5%-37,7%0,9%0,8%0,6%0,8%
1920Porsche1040400,0%166,7%0,3%0,2%0,5%0,4%
2023Mini8290,0%-17,1%0,3%0,2%0,4%0,3%
2016Lada814533,3%15,1%2,2%0,0%0,4%1,4%
2022Land Rover83260,0%3,2%0,2%0,3%0,4%0,3%
2126Mitsubishi725-12,5%-57,6%0,1%0,3%0,3%0,2%
2121Volvo733-22,2%-36,5%0,3%0,3%0,3%0,3%
2124Jeep72886,7%0,3%0,2%0,3%0,3%
2225Lancia426100,0%73,3%0,1%0,7%0,2%0,2%
2228Alfa Romeo41133,3%-50,0%0,1%0,1%0,2%0,1%
2326Seat325-76,9%-72,5%0,3%0,1%0,1%0,2%
2429Subaru28-33,3%-20,0%0,1%0,1%0,1%0,1%
2532Saab--0,0%0,0%0,0%0,0%
2532Infiniti--0,0%0,0%0,0%0,0%
2525Smart-26-100,0%73,3%0,3%0,3%0,0%0,2%
2531Chery-20,0%0,0%0,0%0,0%
2532SsangYong--0,0%0,0%0,0%0,0%
2530Isuzu-6-100,0%-40,0%0,1%0,0%0,0%0,1%
2527Mercedes-18-100,0%-91,6%0,4%0,0%0,0%0,2%

Rank JuneRank I HalfModelJune 2014I Half 2014June Var YoYI Half Var. YoYShare MayShare JuneShare Ytd
16Skoda Rapid8729110,1%10,8%3,5%4,3%2,7%
25Dacia Sandero8632422,9%14,0%3,2%4,2%3,0%
32Skoda Fabia8460320,0%12,3%6,6%4,1%5,7%
414Renault Clio7820316,4%13,1%1,3%3,8%1,9%
53Skoda Octavia754594,2%9,9%3,8%3,7%4,3%
51Fiat 500L75651-3,8%9,2%6,2%3,7%6,1%
610Fiat Punto70268-10,3%4,6%3,0%3,4%2,5%
77Hyundai i306428416,4%12,3%3,3%3,1%2,7%
84Volkswagen Polo6213711,1%11,1%0,8%3,0%1,3%
817Volkswagen Golf6233211,1%11,1%2,7%3,0%3,1%
99Kia Cee’d4827120,0%12,6%2,5%2,4%2,5%
108Ford Fiesta29278-17,1%7,3%2,9%1,4%2,6%

Please consider to purchase the recently published research on this country featuring the recent performance by segment, brand and models (Serbia Car Market Insights) at €599.

Wishing to receive a broader picture including the country evolution towards the 2018, you can require the development of the Serbia Car Market Outlook to 2018, which will be ready in short for you at €2.500.

For further info, please contact us:

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