South Africa August. Suzuki shines (+46.3%) while the market declines 5%

South Africa Auto Sales

South Africa Auto Sales in August kept recent months’ trend, losing 5% with 43.116 units sold. Toyota dominates with 22.7% of share, ahead of Volkswagen and Ford. Impressive performance scored by Suzuki, soaring at 46.3%, gaining the 9th spot.

 

Economic Environment

South African economy continue to mount amid rolling blackouts and rising external headwinds. Manufacturing activity decelerated in the second quarter; mining production continued to fall, albeit less rapidly; and the unemployment rate soared to an over 15-year high in Q2, reflecting the intensifying spillovers from Eskom’s financial meltdown and piling further pressure on President Ramaphosa.

Prospects for the private sector remained grim going into the third quarter as the PMI slid to an eight-month low in July, while business confidence deteriorated. For the year through to March, the debt-ridden state-owned utility reported a record annual loss, which, although lower than expected, indicates a serious strain on government finances.

 

Market Trend

The automotive industry, one of the most relevant sector in the country and production base for export in several African countries and others place in the World, was severely hit by the low growth of the country and by the others African market economic difficulties with consequent fall in both domestic and export vehicles sales.

Penalized by struggling economy, the South African domestic light vehicles market is declining since the 2013. Indeed from the 610.000 units sold the annual volume declined to only 525.000 in the 2018, losing all years a part the 2017 (when was up a little 1.7%).

According to data released by the Department Trade and Industry of South African, in the 2019 the market kept falling with sales declining both in January and February, respectively with 40.071 sales (-8.1%) and 46.621 (-1.6%). March followed the previous months’ negative trend with 45.342 (-3.3%).

In April, the market grew a shy +0.8%, registering 34.799 units. However, in May sales declines by -6.7% with 38.267 units, as well as in June (-1.7%) with 43.380 units.

In July, sales declined again 4.4% with 43.510 units sold, keeping the same tone in August, selling 43.116 units (-5%). Indeed, year-to-date figures are now at 330.358 (-4.6%).

 

Market Outlook

The 2019-2025 Outlook is only marginally positive despite in the last five years the market has lost terrain. South African economy willl not not improve significantly while the introduction of less polluting models will be slower than in other countries.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

 

Competitive Arena

Looking at the year-to-date ranking, of course Toyota was market leader with 81.256 sales (-4.7%), holding 24.6% of market sales.

In second place Volkswagen with 50.043 (-2.1%) with 15.1% of market share, followed by Ford with 33.283 units (-11.7%).

In fourth row Nissan with 30.105 units (-5.3%) ahead of Hyundai with 21.692 (-10.5%), Renault with 16.268 (+5.3%), Isuzu with 11.422 (+8.3%), Kia with 9.912 (-16.9%), Suzuki with 9.761 (+23%) and Mercedes with 9.750 (-21.8%).

To see the full ranking of Top 50 models actually and in the previous years, please refer to the section dedicated. 

Rank 2019Rank 2018BrandSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Toyota81.2569.808-4,7%-6,5%24,6%22,7%
22Volkswagen50.0436.588-2,1%-7,8%15,1%15,3%
33Ford33.2834.277-11,7%-14,0%10,1%9,9%
44Nissan30.1054.237-5,3%0,5%9,1%9,8%
55Hyundai21.6922.797-10,5%-10,8%6,6%6,5%
66Renault16.2682.3505,3%8,7%4,9%5,5%
710Isuzu11.4221.2138,7%-25,4%3,5%2,8%
88Kia9.9121.402-16,9%-19,9%3,0%3,3%
912Suzuki9.7611.58123,0%46,3%3,0%3,7%
107Mercedes9.7501.499-21,8%2,0%3,0%3,5%
119BMW8.828993-23,0%-30,9%2,7%2,3%
1211Mazda8.7671.015-12,1%-22,0%2,7%2,4%
1315Datsun5.46480615,0%11,8%1,7%1,9%
1413Audi5.404626-9,0%-15,4%1,6%1,5%
1516Mahindra4.94170630,6%39,5%1,5%1,6%
1640Haval4.3628251,3%1,9%
1714Honda3.813410-27,9%-34,9%1,2%1,0%
1817Land Rover2.061249-22,9%-10,4%0,6%0,6%
1918Opel1.730251-16,1%-18,8%0,5%0,6%
2020Volvo1.532183-4,6%-36,2%0,5%0,4%
2119Great Wall1.521176-16,4%-24,1%0,5%0,4%
2222Mini1.40618331,9%83,0%0,4%0,4%
2221Mitsubishi1.40615924,2%11,2%0,4%0,4%
2325Porsche1.03616525,6%51,4%0,3%0,4%
2427Subaru7389011,3%5,9%0,2%0,2%
2524Peugeot725133-12,2%118,0%0,2%0,3%
2629Lexus6826723,6%15,5%0,2%0,2%
2723Jaguar67491-25,2%-20,2%0,2%0,2%
2826Fiat61072-24,5%-24,2%0,2%0,2%
2928Jeep53282-7,5%121,6%0,2%0,2%
3033Changan1312222,4%100,0%0,0%0,1%
3131JMC11917-37,4%-37,0%0,0%0,0%
3234Alfa Romeo1181428,3%40,0%0,0%0,0%
3332Landwind553-55,6%-75,0%0,0%0,0%
3437Bentley485-4,0%66,7%0,0%0,0%
3436Ferrari486-9,4%100,0%0,0%0,0%
3540Lamborghini4590,0%0,0%
3635Maserati403-40,3%-40,0%0,0%0,0%
3738Abarth30336,4%-25,0%0,0%0,0%

Rank 2019Somma di Rank 18GroupSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Toyota Group81.9389.875-4,5%-6,4%24,8%22,9%
22Volkswagen Group56.5767.393-2,4%-7,5%17,1%17,1%
33Renault Nissan Alliance53.2437.5520,2%4,3%16,1%17,5%
44Ford Group33.2834.277-11,7%-14,0%10,1%9,9%
55Hyundai-Kia31.6044.199-12,6%-14,1%9,6%9,7%
68Isuzu Motors11.4221.2138,7%-25,4%3,5%2,8%
76BMW10.2341.176-18,3%-23,5%3,1%2,7%
810Suzuki9.7611.58123,0%46,3%3,0%3,7%
97Mercedes Daimler9.7501.499-21,8%2,0%3,0%3,5%
109Mazda8.7671.015-12,1%-22,0%2,7%2,4%

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