South Africa 2015. Market moderately negative

South Africa Car Market 2015

South Africa Car Market 2015 fell down for the second year in a row due to negative economic environment and low consumer’s demand. Ford and Renault gained space thanks to the successful introduction of new models. 

Economic Outlook

In Q3, South Africa avoided falling into technical recession and GDP expanded 1.6% on a sequential basis, thus rebounding from the previous quarter’s 1.3% contraction. The expansion was attributed to a rebound in the manufacturing sector due to higher production of petroleum and chemical products. Conversely, the agricultural sector disappointed once again as adverse weather conditions took a toll on production and recorded a double-digit contraction for the third consecutive quarter.

Against the backdrop of weak economic prospects due to external and domestic headwinds, Standard & Poor’s downgraded the outlook on the country’s debt earlier this month from stable to negative.

Similarly, Fitch Ratings revised down the sovereign rating to one notch above “junk” status. Following the country’s downgrade and the recent ministerial shake-up, the rand continued the downward trend and reached a new record low in early-December.

Market Outlook

In December 2015 according to data released by the Department Trade and Industry of South African, total new light passengers vehicles sold in the country have been 46.716 , down 4.4% from the correspondent period last year, posting the 10th negative month in a string.

Following a little 1.8% lost reported in the first half of the year, the market mood deteriorated in the second half. The full year sales had been heavily impacted with final volume at 587.158 units, down 4.2% from the 2014, as the second declining year.

According to NAAMSA, the “2016 is expected to be a lacklustre year for the SA automotive industry, particularly in the case of domestic new vehicle sales. Industry production levels, on the back of expected further growth in vehicle exports, should however remain in an upward phase.

Domestically, economic growth continues to disappoint and South Africa’s fiscal position remains under pressure as a result of difficulties experienced by a number of state-owned enterprises, rising expenditure on social programmes and increased debt servicing costs.

International events which dominated 2015 are likely to continue in the current year and these include the global economic slowdown notably in Asia, Africa, South America and parts of Europe and the associated relentless downward pressure on commodity prices. The turn in the United States credit cycle is also a factor.”

Competitive Arena

In the entire 2015, Toyota have registered 117.887 vehicles (-3.9%) with 20.1% of market share, ahead of Volkswagen with 82.255 (-7.0%) and Ford with 78.162 (+10.3%).

In fourth place Nissan with 41.67 0 sales (-6.3%), followed by Hyundai with 38.110 (-5.9%), Chevrolet with 31.073 (-19.8%) Mercedes with 25.513 (-14.8%), BMW with 21.582 (-12.0%) and the Renault with 20.012 units (+6.6%).

As far as group’s ranking, the leader was Toyota with 20.3% of share, ahead of Volkswagen group with 16.8% and Ford with 13.3%.

The Volkswagen Polo was again the best-selling model with 56.820 sales ahead of the Toyota Hilux with 35.684 and the Ford Ranger with 33.920. To see the full ranking of Top 100 models please refer to the article we dedicated at the subject.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our South Africa Store.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank DecRank 2015BrandSales DecSales 2015Dec Var2015 VarShare DecShare 2015
11Toyota8.770117.887-11,5%-3,9%18,8%20,1%
22Volkswagen7.82982.255-1,1%-7,0%16,8%14,0%
33Ford6.31478.162-4,9%10,3%13,5%13,3%
44Nissan2.57141.67011,5%-6,3%5,5%7,1%
55Hyundai2.29238.110-15,7%-5,9%4,9%6,5%
86Chevrolet1.94231.073-27,1%-19,8%4,2%5,3%
97Mercedes1.65025.513-50,9%-14,8%3,5%4,3%
118BMW1.52421.58250,6%-12,0%3,3%3,7%
69Renault2.25820.01222,9%6,6%4,8%3,4%
1010Kia1.63019.531-23,7%-20,5%3,5%3,3%
711Isuzu2.05416.321113,3%4,7%4,4%2,8%
1312Audi94214.959-19,5%-18,1%2,0%2,5%
1413Honda85711.065-8,1%8,8%1,8%1,9%
1214Mazda1.0589.067123,7%84,7%2,3%1,5%
1615Opel5796.495123,6%79,4%1,2%1,1%
1716Suzuki5646.38212,8%-1,3%1,2%1,1%
1617Jeep5796.253-4,9%-15,8%1,2%1,1%
1518Land Rover6015.84825,5%-6,4%1,3%1,0%
1819Datsun4535.647-5,2%259,0%1,0%1,0%
1920Mitsubishi2813.686-31,0%-20,6%0,6%0,6%
2121Mahindra2273.11210,2%-12,1%0,5%0,5%
2522Great Wall1563.109-31,6%-14,8%0,3%0,5%
2023Volvo2492.712-7,8%-6,5%0,5%0,5%
2424Mini1692.07810,5%-2,9%0,4%0,4%
2625Tata1491.96040,6%-26,7%0,3%0,3%
2226Fiat1901.69316,6%-36,2%0,4%0,3%
2727Geely1421.59137,9%-30,1%0,3%0,3%
2828Porsche1121.469-40,4%28,2%0,2%0,3%
2329Peugeot1701.39518,1%-39,0%0,4%0,2%
3130Subaru501.104-33,3%-12,6%0,1%0,2%
2931Lexus1091.0272,8%-23,6%0,2%0,2%
3432Dodge24900-59,3%7,9%0,1%0,2%
3333Citroen32807-55,6%-6,7%0,1%0,1%
3034Jaguar9075832,4%-22,0%0,2%0,1%
3635JMC12548-78,9%-3,4%0,0%0,1%
3736Infiniti11528-59,3%37,9%0,0%0,1%
3237Chrysler35272-23,9%-29,2%0,1%0,0%
3538Alfa Romeo1615745,5%-37,9%0,0%0,0%
4039SsangYong3146-57,1%16,8%0,0%0,0%
4140ChangAn1127#DIV/0!#DIV/0!0,0%0,0%
3941Ferrari691-75,0%11,0%0,0%0,0%
3842Maserati945#DIV/0!73,1%0,0%0,0%
3943Landwind611#DIV/0!#DIV/0!0,0%0,0%
Rank DecRank 2015GroupSales DecSales 2015Dec Var2015 VarShare DecShare 2015
12Volkswagen8.88398.683-4,2%-8,5%19,0%16,8%
21Toyota8.879118.914-11,4%-4,1%19,0%20,3%
33Ford6.31478.162-4,9%10,3%13,5%13,3%
44Renault-Nissan5.29367.85713,9%4,1%11,3%11,6%
55Hyundai-Kia3.92257.641-19,2%-11,4%8,4%9,8%
66General Motors2.52137.568-13,8%-11,3%5,4%6,4%
79Isuzu Motors2.05416.321113,3%4,7%4,4%2,8%
88BMW1.69323.66045,3%-11,3%3,6%4,0%
97Mercedes Daimler1.65025.513-50,9%-14,9%3,5%4,3%
1012Mazda1.0589.067123,7%84,7%2,3%1,5%
Rank DecRank 2015ModelSales DecSales 2015Dec Var2015 VarShare DecShare 2015
11Volkswagen Polo4.94156.820-17,1%-11,5%10,6%9,6%
23Ford Ranger2.91433.920-3,0%18,1%6,2%5,8%
32Toyota Hilux2.72935.684-22,7%-5,0%5,8%6,1%
44Toyota Corolla2.18824.89414,0%17,1%4,7%4,2%
57Isuzu KB2.05416.321109,0%5,4%4,4%2,8%
66Chevrolet Utility98216.340-16,3%2,6%2,1%2,8%
75Nissan NP20094417.99146,8%3,2%2,0%3,1%
88Toyota Etios94116.270-21,9%-12,8%2,0%2,8%
912Ford Ecosport94011.62725,8%51,5%2,0%2,0%
1011Toyota Quantum83611.894-18,2%-17,2%1,8%2,0%
119Mercedes C Class80212.562-49,9%-12,7%1,7%2,1%
1213Ford Fiesta71810.46246,5%22,9%1,5%1,8%
1315Hyundai i207048.92838,0%6,6%1,5%1,5%
1410Hyundai Grand i1070311.9481,5%2,0%
1539Renault Captur6833.2781,5%0,6%
1621Volkswagen Golf6606.9676,3%-10,1%1,4%1,2%
1725Renault Clio6145.2805,7%-11,9%1,3%0,9%
1814Ford Figo5969.899-57,8%-29,0%1,3%1,7%
1920Renault Sandero5357.134-22,1%4,6%1,1%1,2%
2019Kia Rio5327.389-9,7%-18,9%1,1%1,3%
2124Toyota RAV45075.30619,6%5,9%1,1%0,9%
2231Volkswagen Amarok4934.10134,7%15,2%1,1%0,7%
2316BMW 3 Series4828.48513,1%-21,9%1,0%1,4%
2417Toyota Fortuner4738.385-40,5%-16,9%1,0%1,4%
2518Nissan NP3004658.18676,8%17,0%1,0%1,4%
2623Datsun Go4535.647-5,2%259,0%1,0%1,0%
2733Ford Focus4433.948195,3%32,3%0,9%0,7%
2826Toyota Land Cruiser4215.088-27,4%5,2%0,9%0,9%
2937Renault Duster4133.641-20,0%-18,0%0,9%0,6%
3027Toyota Avanza3945.08019,0%-4,1%0,8%0,9%
31117Toyota Aygo379768441,4%997,1%0,8%0,1%
3222Chevrolet Spark3735.756-24,5%-36,7%0,8%1,0%
3330Kia Picanto3644.628-23,4%-23,9%0,8%0,8%
3428Hyundai Tucson3634.7560,8%0,8%
3529Audi A33304.6696,1%-11,1%0,7%0,8%
3663Volkswagen Transporter3261.93024,9%-4,5%0,7%0,3%
3632Ford Kuga3264.04750,9%-2,5%0,7%0,7%
3761Volkswagen Caddy3082.00196,2%-5,3%0,7%0,3%
3745Nissan NV3503082.864352,9%62,4%0,7%0,5%
3853Mazda CX-52922.40380,2%434,0%0,6%0,4%
3948Mazda32852.75465,7%79,9%0,6%0,5%
4040Nissan Qashqai2783.2427,8%-13,2%0,6%0,6%

 

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