South Africa Light Vehicle Sales stable in March.

South Africa Light Vehicle Sales

South Africa Light Vehicle Sales stable in March. Ford gains the second place driven up by strong demand on the Ecosport. BMW takes leadership among premium while Honda was the fastest growing brand.

Country Outlook

The economy decelerated markedly in 2014 due to the negative impact of labor strikes and power supply shortages throughout the year. Recent data have shown that the economy struggled to gain momentum in the first quarter of 2015. Electricity supply constraints took a toll on manufacturing production in the first two months of the year and business confidence hit a three-month low in March.

In early April, the Central Bank of South Africa (SARB) announced that it had signed a three-year bilateral swap agreement with the People’s Bank of China allowing the countries to exchange local currencies of up to ZAR 57 bn (USD 4.75 bn). According to the SARB, the agreement is aimed at supporting trade and investment between the countries and acting as an alleviating resource for short-term balance of payments pressures.

Market Outlook

In March 2015 according to data released by NAAMSA, the Federation of South African Car Manufacturers, total new Light Passengers Vehicles sold in South Africa have been 52.199, down 0.8% from the correspondent period last year. The market continues to move horizontally as positive reaction to a shaky economy. In the first quarter 2015 total new vehicles sales had been 152.689, down 0.3%.

Competitive Arena

March confirmed the great shape of Ford, second ahead of Volkswagen, that improved sales by 21.2%, while all the others 5 leaders have lost compared with March 2014.

Toyota was on top of the list with 10.434 units (-6.0%) ending the quarter with 31.152 units (+0.1%) with a market share of 20.4%. Albeit losing one place in March, Volkswagen was again second in the quarter with 20.939 sales (-7.9%), 2.050 units more than Ford.

If Ford smiles, Chevrolet cries scoring a bad month in a bad quarter, respectively with 2.590 and 7.945 sales (-20.3%). A place behind, BMW was ahead of Mercedes by few units, while in the quarter was behind. Two brands are performing very well: Honda (12th with 1.348 sales, +78.1%) and Opel (18th with 490, +112.3%).

As far as group’s ranking, the March leader was Toyota with 20.2% of share, ahead of Volkswagen group with 16.0% and Ford with 13.1%.

As far as the best-selling models, the leader was the Volkswagen Polo with 4.740 sales (+1.3%) followed by the Toyota Hilux with 3.625 units (+6.1%) and the Ford Ranger with 3.107 units (+43.7%). Ford Ecosport confirmed the great pace with 1.036 sales (+258.5%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

RankRank Q1BrandMarQ1Var MarVar Q1Share MarShare Q1
11Toyota10.43431.152-6,0%0,1%20,0%20,4%
23Ford6.85618.86321,2%19,4%13,1%12,4%
32Volkswagen6.83720.939-2,5%-7,9%13,1%13,7%
44Nissan4.29611.375-1,1%5,3%8,2%7,4%
55Hyundai3.75410.649-7,5%-6,9%7,2%7,0%
66Chevrolet2.5907.945-20,3%-20,3%5,0%5,2%
78BMW2.2216.6560,3%1,6%4,3%4,4%
87Mercedes2.1766.68113,0%17,9%4,2%4,4%
910Isuzu1.6724.04516,8%-1,0%3,2%2,6%
109Kia1.5105.477-5,0%-1,7%2,9%3,6%
1112Audi1.3953.840-18,2%-25,7%2,7%2,5%
1211Honda1.3413.89678,1%90,2%2,6%2,6%
1313Renault1.1953.661-26,6%-18,2%2,3%2,4%
1414Mazda6931.9219,5%18,8%1,3%1,3%
1515Jeep5821.727-8,8%-11,4%1,1%1,1%
1616Suzuki5731.5916,3%3,7%1,1%1,0%
1719Land Rover5211.353-31,1%-35,3%1,0%0,9%
1818Opel4901.448111,2%103,4%0,9%0,9%
1917Datsun3911.5590,7%1,0%
2020Mitsubishi3631.125-0,5%-2,4%0,7%0,7%
2121Great Wall274962-12,7%-12,0%0,5%0,6%
2222Mahindra2727902,6%-17,9%0,5%0,5%
2323Volvo239702-3,2%17,0%0,5%0,5%
2424Mini1955263,2%-0,6%0,4%0,3%
2527Peugeot185412-12,7%-26,3%0,4%0,3%
2625Porsche134451197,8%145,1%0,3%0,3%
2728Fiat127380-52,4%-52,4%0,2%0,2%
2829Geely120375-63,5%-61,2%0,2%0,2%
2930Subaru112270-12,5%-15,6%0,2%0,2%
3033Infiniti97209410,5%294,3%0,2%0,1%
3131Lexus90227-45,8%-47,7%0,2%0,1%
3236Citroen8918150,8%-31,4%0,2%0,1%
3332Jaguar81214-62,1%-52,2%0,2%0,1%
3435JMC6818394,3%15,8%0,1%0,1%
3526Tata65429-70,0%-50,1%0,1%0,3%
3634Dodge46192-29,2%-2,5%0,1%0,1%
3738SsangYong4587462,5%262,5%0,1%0,1%
3837Chrysler3510129,6%8,6%0,1%0,1%
3939Alfa Romeo256078,6%36,4%0,0%0,0%
4040Ferrari82460,0%9,1%0,0%0,0%
4141Maserati21122,2%0,0%0,0%
RankRank Q1GroupMarQ1Var MarVar Q1Share MarShare Q1
11Toyota10.52431.379-6,6%-0,5%20,2%20,6%
22Volkswagen8.36625.230-4,5%-10,2%16,0%16,5%
33Ford6.85618.86321,2%19,4%13,1%12,4%
44Renault-Nissan5.97916.804-0,2%9,6%11,5%11,0%
55Hyundai-Kia5.26416.126-6,8%-5,2%10,1%10,6%
66GM3.0809.393-11,5%-12,0%5,9%6,2%
77BMW2.4167.1820,5%1,5%4,6%4,7%
88Mercedes Daimler2.1766.68113,0%17,8%4,2%4,4%
99Isuzu Motors1.6724.04516,8%-1,0%3,2%2,6%
1010Honda1.3413.89678,1%90,2%2,6%2,6%
1111FCA8252.495-18,8%-19,9%1,6%1,6%
1213Mazda6931.9219,5%18,8%1,3%1,3%
1312Tata6671.996-43,8%-41,3%1,3%1,3%
1414Suzuki5731.5916,3%3,7%1,1%1,0%
1515Mitsubishi3631.125-0,5%-2,4%0,7%0,7%
1616Geely Group3591.077-37,7%-31,3%0,7%0,7%
1718Mahindra Group31787716,1%-11,1%0,6%0,6%
1817Great Wall Motors274962-12,7%-12,0%0,5%0,6%
1819PSA2745931,1%-27,9%0,5%0,4%
1920Fuji Heavy Industries112270-12,5%-15,6%0,2%0,2%
2021Jiangling Motors Corporation6818394,3%15,8%0,1%0,1%
RankRank Q1ModelMarQ1Var MarVar Q1Share MarShare Q1
11Volkswagen Polo4.74014.4511,3%-9,0%9,1%9,5%
22Toyota Hilux3.6259.3276,1%-2,9%6,9%6,1%
33Ford Ranger3.1078.55043,7%48,5%6,0%5,6%
46Nissan NP2001.9564.61918,3%12,9%3,7%3,0%
54Toyota Corolla1.8475.90128,5%64,6%3,5%3,9%
68Isuzu KB1.6724.04516,8%-1,0%3,2%2,6%
77Chevrolet Utility1.5844.15210,2%-2,4%3,0%2,7%
85Toyota Etios1.5604.979-34,0%-22,8%3,0%3,3%
99Ford Ecosport1.0363.572258,5%257,2%2,0%2,3%
1012Ford Figo9292.421-22,8%-35,3%1,8%1,6%
1111BMW 3 Series9012.527-14,0%-11,4%1,7%1,7%
1213Toyota Fortuner8912.1662,2%-14,9%1,7%1,4%
1314Nissan NP3006932.03142,0%30,2%1,3%1,3%
1415Ford Fiesta6341.793-8,8%-16,8%1,2%1,2%
1510Toyota Quantum6263.160-46,9%-7,7%1,2%2,1%
1617Kia Rio5891.76724,5%-9,3%1,1%1,2%
1716Volkswagen Golf5381.778-35,1%-24,4%1,0%1,2%
1822Toyota Land Cruiser5191.454-7,2%-3,5%1,0%1,0%
1920Hyundai i205101.530-48,7%-40,3%1,0%1,0%
2021Toyota RAV45061.46648,0%37,8%1,0%1,0%
2123Kia Picanto4751.42572,7%20,7%0,9%0,9%
2229Renault Duster4301.127-13,1%0,5%0,8%0,7%
2332Ford Kuga4251.06924,6%6,3%0,8%0,7%
2428Audi A34221.168-2,5%-20,6%0,8%0,8%
2540Nissan NV3504017866,4%69,0%0,8%0,5%
2627Hyundai i104001.200-52,2%-54,1%0,8%0,8%
2725Renault Sandero3981.331-17,6%11,0%0,8%0,9%
2733Audi A43981.052-26,4%-27,6%0,8%0,7%
2819Datsun Go3911.559#DIV/0!#DIV/0!0,7%1,0%
2937Volkswagen Amarok38394420,4%-5,9%0,7%0,6%
3030Mercedes GLA Class3691.107#DIV/0!#DIV/0!0,7%0,7%
3126Toyota Avanza3641.238-9,2%-8,1%0,7%0,8%
3231Hyundai H1003631.090-17,0%1,6%0,7%0,7%
3318Chevrolet Spark3501.623-44,7%-41,6%0,7%1,1%
3448Honda Jazz338676244,9%120,2%0,6%0,4%
3534Renault Clio3261.048-34,3%-39,6%0,6%0,7%
3624Honda Brio3251.38612,8%76,8%0,6%0,9%
3738Nissan X-Trail319858165,8%204,3%0,6%0,6%
3836Nissan Qashqai28499837,2%83,1%0,5%0,7%
3956Ford Ikon283564-21,4%-20,2%0,5%0,4%
4035BMW 1 Series2711.008-39,6%-22,8%0,5%0,7%

 

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