South Africa 2017. Cars sales up 1% breaking three years of falls

South African Auto Sales

South African Auto Sales in the 2017 recovered only 1.7% after four years of decline. Indeed the country is facing harsh economic times and just in Q4 come out from a recession. Toyota gained 9% while the winner of the year was the Renault-Nissan Group.

South African economy continues to struggle after coming out of a technical recession in the second quarter. In the government’s medium-term budget policy statement released in October, the government confirmed that the fiscal deficit for the 2017/2018 fiscal year is expected to reach 4.3%, widening from the 3.1% fiscal shortfall observed in the previous fiscal year and the largest fiscal shortfall since 2009. The unemployment rate in Q3 remained extremely elevated at 27.7%, the same print observed in the previous quarter, a bad sign for private consumption. Manufacturing production contracted in September, and the latest PMI data from October point to another month of falling output.

The automotive industry, one of the most relevant sector in the country and production base for export in several African countries and others place in the World, was severely hit by the low growth of the country and by the others African market economic difficulties with consequent fall in both domestic and export vehicles sales.

South Africa domestic light vehicles market is declining since the 2013 and, albeit the series of four consecutive down-years, has marginally receovered in the 2017, under the effect of still low consumer demand and record low business sentiment.  According to data released by the Department Trade and Industry of South African, full year sales grew at 532.304 units, up a mere 1.7%.

The Outlook for the 2018 should improve and our forecast project volume up 6%.

 Sales 2012Sales 2013Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018 e
Car+LCV600.329614.898612.869590.254523.659532.304564.342
 2012 Var2013 Var2014 Var2015 Var2016 Var2017 Var2018 var e
Car+LCV9,0%2,4%-0,3%-3,7%-11,3%1,7%6,0%

During the year, Toyota has sold 123.415 vehicles or 23.1% of market share, up 9.7% creating a wide gap over Volkswagen, second with 75.757 sales (+1.6%) and Ford, third with 71.190 units (-3.5%).

Remarkable the Nissan performance in fourth place with sales up 23.4% at 44.865 units to be added at the boom of the low-cost brand of the Group, Datsun, up 43.1% with 6.924 sales.

In fifth place Hyundai with 34.534 sales (-0.5%) followed by Renault with 22.620 (+20.9%), Mercedes with 20.891 (-14.5%), Kia with 20.061 (+9.4%), BMW with 18.017 (-13.8%) and in 10th place Isuzu with 14.256 (+10.9%).

To see the full ranking of Top 100 models please refer to the article we dedicated at the subject.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within the South Africa Corner Store.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2017Ran DecBrandSales 2017Sales DecVariation 2017Variation DecShare 2017Share Dec
11Toyota123.4159.6279,7%23,6%23,2%24,9%
23Volkswagen75.5754.4511,6%-13,0%14,2%11,5%
32Ford71.1905.428-3,5%-4,9%13,4%14,0%
44Nissan44.8653.59623,4%28,6%8,4%9,3%
55Hyundai34.5342.336-0,5%-11,3%6,5%6,0%
66Renault22.6202.18420,9%-10,0%4,2%5,6%
79Mercedes20.8911.251-14,5%-26,3%3,9%3,2%
87Kia20.0611.6189,4%44,3%3,8%4,2%
98BMW18.0171.372-13,8%-32,3%3,4%3,5%
1011Isuzu14.25690310,9%-1,0%2,7%2,3%
1110Mazda13.3731.16811,0%32,6%2,5%3,0%
1232Chevrolet11.04812-45,5%-98,8%2,1%0,0%
1312Audi10.806872-6,8%-2,1%2,0%2,3%
1413Suzuki8.83374256,9%62,7%1,7%1,9%
1514Honda7.187499-11,0%-18,7%1,4%1,3%
1616Datsun6.92440743,1%-25,2%1,3%1,1%
1717Mahindra4.47027927,7%5,3%0,8%0,7%
1815Land Rover3.782415-11,9%36,5%0,7%1,1%
1923Opel3.397106-17,5%-66,3%0,6%0,3%
2021Volvo1.960139-3,9%-15,8%0,4%0,4%
2125Tata1.774101-14,3%-7,3%0,3%0,3%
2222Jeep1.714124-47,1%-43,4%0,3%0,3%
2318Great Wall1.644209116,9%0,3%0,5%
2419Mitsubishi1.630157-25,7%-3,1%0,3%0,4%
2520Porsche1.301152-0,5%-18,7%0,2%0,4%
2626Fiat1.279983,6%-4,9%0,2%0,3%
2727Jaguar1.2479124,0%-24,2%0,2%0,2%
2828Subaru1.0026710,7%34,0%0,2%0,2%
2929Lexus88562-12,1%-38,6%0,2%0,2%
3024Peugeot833105-23,0%-15,3%0,2%0,3%
31Chery391
3230Alfa Romeo22718
3331JMC22215
34Mini183
3530Maserati16518
3631Landwind13615
3735Changan746
38FAW67
3936Abarth653
4033Ferrari6410
4134Bentley597
42Dodge43
4337Infiniti411
44Citroen23
45Chrysler15
46DS11
4737SsangYong51

Rank 2017Ran DecGroupSales 2017Sales DecVariation 2017Variation DecShare 2017Share Dec
11Toyota M.C.124.3009.6899,5%22,8%23,4%25,1%
23Volkswagen Group87.7415.4820,4%-11,6%16,5%14,2%
32Renault Nissan Alliance76.0806.34522,3%6,9%14,3%16,4%
44Ford M.C.71.1905.428-3,5%-4,9%13,4%14,0%
55Hyundai-Kia54.5953.9543,0%5,3%10,3%10,2%
67Mercedes Benz20.8911.251-18,0%-29,9%3,9%3,2%
76BMW18.2001.372-21,4%-38,7%3,4%3,5%
89Isuzu Motors14.25690310,9%-1,0%2,7%2,3%
98Mazda13.3731.16811,0%32,6%2,5%3,0%
1020General Motors11.04812-45,5%-98,8%2,1%0,0%

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