South America Car Brands Ranking released with statistics updated at April 2014 was leaded by Chevrolet, Volkswagen & Fiat. Data aggregating 27 markets from Mexico to Tierra del Fuego near the Antarctica, reveal the origin of an ancient domination.
Thanks to the large network of local Automotive Experts and Partners, focus2move.com just released statistics updated at April 2014 aggregating 27 markets from Mexico to Argentina.
Wishing to receive specific data on single market, just contact us.
In April 2014 total new Light Passengers Vehicles sold in this large territory have been 521.161, losing 13.9% from correspondent month last year. Year to date April sales have been 2.087.398, down 6.5% from year ago. A wide picture over whole market is available here.
The negative trend could be surprisngly for those, like Nielsen Research that just released high level of purchase intention accross the region|
Paying attention at South America Car Brands Ranking in April with regards to brands & models performance, we must start from the absolute domination of Chevrolet. The American brand is leader in this region since the dawn of local car market. While originally the challengers have been mainly Ford and few European brands, not Chevrolet leads over a waste group of competitors with over 100 car brands distributed in the region and many new comers from Asia, with the aggressive Hyundai as first.
In April 2014 Chevrolet sold 89.170 vehicles with share at 17.1%, while the first challengers have been Volkswagen with 69.785 units and Fiat with 69.265.
Volkswagen and Fiat are very strong in the major market (Brazil that counts over 60% of the region) while Chevrolet is leader in over 75% of the others markets.
Ford was fourth with 44.594 units ahead of Toyota, Renault and Nissan, the king of the Mexican market with over 25% of market share.
The premium brand segment is still marginal. The leader was Mercedes with 3.244 sales and only 0.6% of share.
As far as best-selling models concern, the market leader was the Volkswagen Gol with 21.803 units, followed by Fiat Palio with 18.899 and Ford Fiesta with 15.366.
The emerging model is Korean, the Hyundai HB20 (the i20 in the rest of the World) advanced in fourth place with 14.166 units in April.
Fiat placed four models in Top 10 and after the Palio there were the Strada in 5th, the Uno in 7th and the Siena in 9th. Despite leading the brand ranking, Chevrolet placed only the Onix in top 10 (in 7th).
In the interactive tables below you can sort thru the Top 100 South America Car Brands Ranking and Top 15 Models:
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