Spain Auto Sales hit the brakes in March after 30 months

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Spain Auto Sales
Hyundai-i20-2015

Spain Auto Sales hit the brakes in March after 30 months. The first quarter 2016 ended up by 7% reducing the full year expectations. Opel gains terrain sustained by demand on Corsa and Astra.

Market Outlook

Sustained by a long scrap incentive scheme, Spanish market started a recovery series in September 2013 running up for all the following 30 month until March 2016, when the series ended with a little -0.2%. PIVE scrap incentives has probably ended its rule and while it is still in place just few consumers are attracted again.

In March according to data released by the ANIAC  and the ANIACAM, the Spanish Associations of Car Manufacturers and Dealers, the total new car passengers sold have been 112.122, (-0.2%).

During the first quarter sales had been 286.167, up 7.1% from the previous year but stil far from the record scored in the 2006 with 413.295 units. Now the year is not more projected to grow in double digit.

Competitive Arena

The Spanish is actually the less concentrated market in Europe. Consider that the top 10 brands share in March was only 64.2%. However, it seems that this year a leader is without risk the German Opel, fueled by strong demand on the European Car of the Year, the last generation Astra. In March Opel sold 9.299 cars (+10.8%) ending the first quarter up 26.5% and gaining share at 8.7%.

In March Peugeot advanced in second place, up 3 spots from February, with 8.493 units (+7.7%) ahead of the last year leader, Volkswagen with 7.767 units (-16.7%).

In fourth place Seat with 7.761 (-12.1%) followed by Citroen with 7.253 (-1.0%), Renault with 7.127 (-14.0%), Nissan with 6.839 (-17.3%),   Ford with 6.345 (-26.2%), Kia with 5.665 (+14.2%) and in 10th place Toyota with 5.381 (+7.7%).

At group-wise, the first quarter leader was Volkswagen with 21.9% of market share followed by Renault Nissan with 14.6% and PSA with 13.6%.

Seat Leon was again on top of the model list with 3.609 units (+1.8%) with Seat Ibiza in second with 3.293 (-16.3%) ahead of the Opel Corsa with 2.897 (+13.0%), the Nissan Qashqai with 2.591 (-21.7%), the Dacia Sandero with 2.576 (+27.0%), the Peugeot 308 with 2.523(+27%), the Volkswagen Polo with 2.485 (-23.4%) and the Peugeot 208 with 2.242 (-9.3%).

In order to see the best-selling models ranking with the top 100 model performance in the year, see the report we dedicated.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our Spain Store

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank MarRank Q1BrandMarQ1Mar VarQ1 VarMar%Q1%
11Opel9.29925.01010,8%26,5%8,3%8,7%
23Peugeot8.49321.4067,7%20,8%7,6%7,5%
32Volkswagen7.76722.523-16,7%-5,1%6,9%7,8%
44Seat7.76119.945-12,1%-14,5%6,9%6,9%
55Citroen7.25317.789-1,0%7,9%6,5%6,2%
66Renault7.12717.601-14,0%-4,5%6,4%6,1%
78Nissan6.83915.030-17,3%-8,5%6,1%5,2%
87Ford6.34515.685-26,2%-12,0%5,7%5,5%
911Kia5.66513.68314,2%18,8%5,1%4,8%
109Toyota5.38114.3127,7%11,4%4,8%5,0%
1115Hyundai5.35911.235-5,8%-1,3%4,8%3,9%
1214Fiat4.90711.62113,4%11,9%4,4%4,0%
1310Audi4.50314.020-3,3%14,5%4,0%4,9%
1412BMW4.23712.04326,4%20,0%3,8%4,2%
1516Dacia4.1199.23011,2%-12,5%3,7%3,2%
1613Mercedes3.98611.87028,5%36,3%3,6%4,1%
1717Skoda2.0905.869-17,9%-1,7%1,9%2,0%
1818Mazda1.8865.01548,0%69,6%1,7%1,7%
1919Volvo1.5563.20134,7%36,2%1,4%1,1%
2022Honda1.1152.61426,0%35,7%1,0%0,9%
2121Mini1.1072.84814,0%12,6%1,0%1,0%
2224Smart9331.767111,1%75,3%0,8%0,6%
2320Land Rover8793.03816,9%48,0%0,8%1,1%
2423Mitsubishi7161.984-2,2%1,9%0,6%0,7%
2525Jeep5741.67843,5%22,5%0,5%0,6%
2626Lexus4681.35914,7%23,5%0,4%0,5%
2728SsangYong43299252,7%36,1%0,4%0,3%
2827Suzuki3531.17663,4%84,3%0,3%0,4%
2929Alfa Romeo214707-2,7%4,6%0,2%0,2%
3030Jaguar195513103,1%144,3%0,2%0,2%
3032Subaru19546815,4%13,9%0,2%0,2%
3131Porsche178494-23,6%-15,7%0,2%0,2%
3233Abarth5513266,7%97,0%0,0%0,0%
3335Lancia54100-67,5%-64,9%0,0%0,0%
3434Infiniti43115-41,9%-25,3%0,0%0,0%
3536Maserati174330,8%16,2%0,0%0,0%
3637Mahindra102611,1%23,8%0,0%0,0%
3738Bentley3110,0%22,2%0,0%0,0%
3741Aston Martin34200,0%-33,3%0,0%0,0%
3739Ferrari310-72,7%-54,5%0,0%0,0%
3843McLaren110,0%0,0%
Rank MarRank Q1GroupMarQ1Mar VarQ1 VarMar%Q1%
11Volkswagen22.30262.865-12,9%-4,6%19,9%21,9%
22Renault-Nissan18.12841.976-10,8%-7,9%16,2%14,6%
33PSA15.74639.1953,5%14,6%14,0%13,6%
45Hyundai-Kia11.02424.9183,5%8,8%9,8%8,7%
54General Motors9.29925.01110,7%26,4%8,3%8,7%
66Ford6.34515.685-26,2%-12,0%5,7%5,5%
77Toyota5.84915.6718,3%12,3%5,2%5,5%
89FCA5.82414.29112,7%11,3%5,2%5,0%
98BMW5.34414.89123,6%18,5%4,8%5,2%
1010Mercedes Daimler4.91913.63738,8%40,4%4,4%4,7%
Rank MarRank Q1ModelMarQ1Mar VarQ1 VarMar%Q1%
11Seat Leon3.6099.7481,8%2,8%3,2%3,4%
22Seat Ibiza3.2938.145-16,3%-20,6%3,0%2,9%
34Opel Corsa2.8976.80113,0%16,8%2,6%2,4%
47Nissan Qashqai2.5915.695-21,7%-14,8%2,3%2,0%
59Dacia Sandero2.5765.33927,0%-6,7%2,3%1,9%
66Peugeot 3082.5236.34427,4%46,1%2,3%2,2%
73Volkswagen Polo2.4856.994-23,4%-1,6%2,2%2,5%
88Peugeot 2082.2425.587-9,3%6,8%2,0%2,0%
95Volkswagen Golf2.2246.358-6,8%-9,5%2,0%2,2%
1012Renault Clio2.0724.935-12,0%-9,1%1,9%1,7%
1110Opel Astra1.9875.239-12,5%9,3%1,8%1,8%
1217Ford Focus1.9064.132-35,1%-17,0%1,7%1,5%
1323Fiat 5001.8423.68348,8%17,0%1,7%1,3%
1420Hyundai Tucson1.8183.8541,6%1,4%
1518Peugeot 20081.7334.01615,8%23,9%1,6%1,4%
1621Nissan Juke1.6503.72918,1%20,3%1,5%1,3%
1711Toyota Auris1.6164.975-5,5%9,1%1,5%1,7%
1829Hyundai i201.6102.95244,1%57,1%1,4%1,0%
1915Kia Sportage1.5854.1513,3%20,5%1,4%1,5%
2016Renault Captur1.5474.138-11,6%17,8%1,4%1,5%
2113Opel Mokka1.5454.28329,6%32,0%1,4%1,5%
2219Citroen C4 Picasso1.5253.8670,0%6,5%1,4%1,4%
2324Citroen C31.4693.4944,3%24,4%1,3%1,2%
2425Toyota Yaris1.3883.488-0,9%4,5%1,2%1,2%
2528Ford Fiesta1.3682.976-34,9%-23,1%1,2%1,0%
2626Renault Mégane1.3243.383-52,5%-48,8%1,2%1,2%
2727Citroen C41.2673.00218,5%16,0%1,1%1,1%
2830Citroen C4 Cactus1.2372.930-30,4%-21,3%1,1%1,0%
2914Audi A31.1954.239-15,4%17,5%1,1%1,5%
3031Kia Rio1.1742.83743,2%54,3%1,1%1,0%
3144Hyundai i301.1052.327-26,3%-24,9%1,0%0,8%
3240Dacia Duster1.1032.4608,0%-13,9%1,0%0,9%
3338Renault Kadjar1.0702.5191,0%0,9%
3439Kia Cee’d1.0642.505-23,9%-13,9%1,0%0,9%
3537Peugeot 30081.0072.55120,9%29,6%0,9%0,9%
3643Mini9402.33739,9%31,5%0,8%0,8%
3733BMW 1 Series9362.59851,5%16,9%0,8%0,9%
3836Mercedes A Class9352.55538,3%39,2%0,8%0,9%
3945Fiat 500L9062.312-35,3%-14,4%0,8%0,8%
4060Toyota Verso9031.65974,3%27,4%0,8%0,6%
4132Fiat Panda8992.807-25,6%-12,1%0,8%1,0%
4122Opel Zafira Tourer8993.70155,0%131,0%0,8%1,3%
4259Nissan X-Trail8901.672108,9%96,0%0,8%0,6%
4342Volkswagen Passat8892.42525,6%39,0%0,8%0,9%
4441BMW 3 Series8662.43519,1%13,7%0,8%0,9%
4547Opel Insignia8552.140-10,7%-3,0%0,8%0,8%
4648Kia Carens8422.07312,1%12,1%0,8%0,7%
4746Audi A48252.2145,9%0,7%0,7%0,8%
4852Ford Kuga7531.89042,3%28,4%0,7%0,7%
4957Citroen C-Elysée7411.714121,2%180,1%0,7%0,6%
5035Audi A17382.5608,8%16,5%0,7%0,9%