Spain: October 2012 Market down 21% albeit P.I.V.E. launch. Renault leader

As anticipated in the previous report, the Spanish government has introduced the PIVE plan (Programa de Incentivos para los Vehículos Eficientes) which will be effective between October 16th, 2012 and March 31th, 2013. This is a short term incentive program providing an €2.000 rebate on the purchase of a low emission vehicle scrapping a 12+ year-old one. The half of the incentive should be paid by car makers and the rest by the State.

This is the first scrap scheme introduced in Europe since 2010 and could not the last, considering that France government is evaluating the introduction of support at the car market.

Looking at the October performances:

Renault jumped on the 1st position from 4th last month, selling 4.067 cars with a share of 9.0, up 1.3 points of share from previous. Year-to-date it was 5th, with 44.726 sales and a share of 7.4%. Renault sales were boosted by the launch of new Clio, which was the new market leader with a share of 3.4%. Good performance also from Megane, 3rd, and Scenic, 14th.

Volkswagen was 2nd, with 3.950 sales and a share of 8.8%, up 1.1 points from previous month. Year-to-date it was the market leader with 54.663 sales and 9.1% of share. The top model was the Golf, 6th.

Seat recovered, jumping in 3rd from 9th. Last month registrations (sales or self-registrations?) were 3.667 with a share of 8.2%, up 2.6 points from previous month. Year-to-date it was 3rd with 46.808 units and 7.8% of share. The top model was the Leon in 4th.

Peugeot was 4th, 2 spots down, while defending the 2nd place year-to-date. Sales were 3.278 with a share of 7.3%, down 0.8 points from the previous. Year-to-date sales were 47.565 with a share of 7.9%. The best-selling model was the 208, ranked 8th year-to-date.

Opel was 5th (7th year-to-date) with 2.671 sales and a share of5.9%, down 0.8 points from previous month. The top model was the Astra 10th, while Corsa was 11th.

Ford was back in 6th place, 3 spots down, with 2.555 sales and a share of 5.7%, down 2.0 points from the previous. Year-to-date Ford was 6th with 44.087 sales. The best model was the Focus, dropped in 20th while Fiesta was only 30th.

Nissan was 7th (10th year-to-date) with 2.506 units and a share of5.6%, up 0.3 points from the previous. Qasquai was the second best-selling model in the market, while the Juke surged in 14th.

Citroen was 8th with 2.505 sales and a share of 5.6%, down 0.5 points from the previous month. The top model was the C4, 15th.

BMW dropped back in 11th position with a share of 4.8%, down 1.8 points from the unbelievable September performance.

In the table below, the top 25 brands, ordered by year-to-date position:

Rank

Brand

Oct

Ytd Oct

2011

Q1

Q2

Sep

Q3

Oct

Ytd Oct

1

Volkswagen

3.950

54.663

8,9%

9,1%

9,5%

7,7%

8,5%

8,8%

9,1%

2

Peugeot

3.278

47.565

7,9%

7,8%

8,3%

8,1%

7,7%

7,3%

7,9%

3

Seat

3.667

46.808

9,1%

7,7%

8,3%

5,6%

7,2%

8,2%

7,8%

4

Citroen

2.506

45.246

7,3%

7,8%

8,1%

6,1%

6,9%

5,6%

7,5%

5

Renault

4.067

44.726

7,9%

6,5%

8,0%

7,7%

7,5%

9,0%

7,4%

6

Ford

2.555

44.087

8,0%

8,1%

7,1%

7,7%

7,2%

5,7%

7,3%

7

Opel

2.671

42.829

7,2%

6,8%

7,8%

6,7%

7,0%

5,9%

7,1%

8

Audi

2.448

31.883

4,7%

5,2%

5,4%

5,3%

5,3%

5,4%

5,3%

9

Toyota

2.471

31.178

4,8%

5,3%

4,5%

5,6%

5,8%

5,5%

5,2%

10

Nissan

2.507

30.357

4,9%

5,5%

4,6%

5,3%

5,0%

5,6%

5,1%

11

Hyundai

1.976

23.817

3,5%

3,9%

3,6%

3,8%

4,4%

4,4%

4,0%

12

BMW

2.137

22.139

3,5%

3,9%

3,0%

6,6%

3,9%

4,8%

3,7%

13

Mercedes

1.451

18.119

2,9%

3,0%

2,8%

3,6%

3,2%

3,2%

3,0%

14

Kia

1.222

15.670

2,4%

2,5%

2,2%

3,7%

3,2%

2,7%

2,6%

15

Dacia

1.893

14.183

1,9%

1,8%

2,3%

2,2%

2,6%

4,2%

2,4%

16

Fiat

1.047

14.029

2,0%

2,5%

2,5%

2,2%

1,9%

2,3%

2,3%

17

Chevrolet

851

13.375

2,2%

2,2%

2,2%

2,1%

2,4%

1,9%

2,2%

18

Skoda

738

12.453

2,0%

2,3%

2,1%

1,6%

1,9%

1,6%

2,1%

19

Mini

385

6.300

1,0%

1,1%

1,0%

1,1%

1,1%

0,9%

1,0%

20

Land Rover

467

5.458

0,6%

1,0%

0,9%

0,8%

0,9%

1,0%

0,9%

21

Volvo

424

5.196

1,1%

0,9%

0,9%

1,3%

0,8%

0,9%

0,9%

22

Honda

438

4.902

1,0%

0,8%

0,7%

0,9%

1,0%

1,0%

0,8%

23

Mazda

233

3.927

0,7%

0,6%

0,6%

0,7%

0,7%

0,5%

0,7%

24

Mitsubishi

266

3.428

0,9%

0,6%

0,5%

0,6%

0,7%

0,6%

0,6%

25

Alfa Romeo

208

3.289

0,6%

0,4%

0,6%

0,6%

0,7%

0,5%

0,5%

Looking at the Top Models, the new Clio surged on the throne with 1.532 sales and 3.4% of share, outpacing the Megane, now third and the Qasquai, confirmed in 2nd place with 1.386 sales.

Follow Seat Leon and Ibiza, while 6th was Golf. The Dacia Sandero, on sales with a rebate of €4.700, and climbed in 7th from the 25th position last month. The Peugeot 208 was 8th ahead of the Volkswagen Polo, 9th recovering from the 16th.

Behind, Toyota Yaris climbed in 12th from 26th, Hyundai i30 in 19th from 30th, while BMW 3 series dropped from 3rd to 16th and Ford Focus from 12th to 20th.

In the table below, the best-selling 50 models, ranked for last month position:

Rank Oct

Rank Sep

Rank Ytd

Model

Oct

Ytd Oct

I Half

Q3

Oct

Ytd Oct

1

14

15

Renault Clio

1.532

10.599

1,6%

1,8%

3,4%

1,8%

2

2

2

Nissan Qashqai

1.386

18.910

3,2%

3,1%

3,1%

3,1%

3

1

3

Renault Megane

1.306

17.714

3,0%

2,8%

2,9%

2,9%

4

9

8

Seat Leon

1.277

13.624

2,2%

2,4%

2,8%

2,3%

5

4

1

Seat Ibiza

1.211

21.029

3,9%

2,7%

2,7%

3,5%

6

8

4

Volkswagen Golf

1.152

15.860

2,7%

2,5%

2,6%

2,6%

7

25

21

Dacia Sandero

1.125

7.543

1,1%

1,3%

2,5%

1,3%

8

7

27

Peugeot 208

1.057

6.559

0,7%

1,7%

2,4%

1,1%

9

16

5

Volkswagen Polo

1.049

15.498

2,8%

2,1%

2,3%

2,6%

10

5

12

Opel Astra

1.038

11.415

2,0%

1,6%

2,3%

1,9%

11

15

6

Opel Corsa

859

14.629

2,7%

1,8%

1,9%

2,4%

12

26

23

Toyota Yaris

749

6.955

1,1%

1,2%

1,7%

1,2%

13

11

9

Peugeot 308

741

12.676

2,3%

1,8%

1,6%

2,1%

14

18

19

Renault Scenic

678

8.359

1,3%

1,5%

1,5%

1,4%

15

24

7

Citroen C4

673

13.715

2,5%

2,0%

1,5%

2,3%

16

3

38

BMW 3-Series

670

5.236

0,7%

1,2%

1,5%

0,9%

17

27

31

Nissan Juke

638

6.334

1,0%

1,2%

1,4%

1,1%

18

23

20

Hyundai ix35

632

7.884

1,2%

1,6%

1,4%

1,3%

19

30

30

Hyundai i30

631

6.405

1,0%

1,3%

1,4%

1,1%

20

12

10

Ford Focus

585

11.705

2,0%

1,9%

1,3%

1,9%

21

29

13

Citroen C3

542

11.181

2,0%

1,6%

1,2%

1,9%

22

19

18

Toyota Auris

531

8.474

1,4%

1,6%

1,2%

1,4%

23

21

25

Volkswagen Passat

516

6.632

1,1%

1,2%

1,1%

1,1%

24

22

32

Kia Sportage

510

6.190

0,9%

1,3%

1,1%

1,0%

25

10

24

BMW 1-Series

508

6.953

1,2%

1,0%

1,1%

1,2%

26

17

16

Citroen C4 Picasso

502

10.318

1,8%

1,7%

1,1%

1,7%

27

35

37

Peugeot 3008

502

5.449

1,0%

0,7%

1,1%

0,9%

28

20

22

Audi A3

501

7.019

1,2%

1,1%

1,1%

1,2%

29

13

17

Ford C-Max

499

8.648

1,4%

1,7%

1,1%

1,4%

30

6

11

Ford Fiesta

482

11.489

2,2%

1,5%

1,1%

1,9%

31

50

28

Seat Altea

467

6.540

1,1%

1,1%

1,0%

1,1%

32

33

42

Mercedes B Class

463

4.782

0,8%

0,8%

1,0%

0,8%

33

38

33

Volkswagen Tiguan

454

5.963

1,0%

1,1%

1,0%

1,0%

34

32

29

Audi A4

442

6.488

1,1%

1,2%

1,0%

1,1%

35

57

41

Dacia Duster

410

4.829

0,8%

0,8%

0,9%

0,8%

36

39

39

Audi A1

398

5.212

0,9%

0,8%

0,9%

0,9%

37

40

50

BMW X1

382

3.770

0,6%

0,7%

0,8%

0,6%

38

55

46

Audi Q3

362

4.316

0,6%

0,9%

0,8%

0,7%

39

46

51

Chevrolet Nuevo Aveo

355

3.721

0,6%

0,7%

0,8%

0,6%

40

28

26

Opel Insignia

353

6.600

1,1%

1,1%

0,8%

1,1%

41

41

35

Mercedes C Class

350

5.629

1,0%

0,9%

0,8%

0,9%

42

36

43

Fiat Panda

343

4.575

0,9%

0,5%

0,8%

0,8%

43

31

52

Kia Cee’d

343

3.714

0,5%

0,9%

0,8%

0,6%

44

34

40

Peugeot 508

331

5.058

0,8%

0,9%

0,7%

0,8%

45

60

54

Range Rover Evoque

318

3.590

0,6%

0,6%

0,7%

0,6%

46

42

45

Chevrolet Cruze

297

4.398

0,7%

0,8%

0,7%

0,7%

47

45

47

Peugeot 5008

295

4.021

0,6%

0,8%

0,7%

0,7%

48

43

48

Ford Kuga

295

3.978

0,6%

0,8%

0,7%

0,7%

49

51

44

Volkswagen Touran

261

4.548

0,8%

0,6%

0,6%

0,8%

50

70

58

Audi Q5

261

3.123

0,5%

0,5%

0,6%

0,5%

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