Spain Cars Market was fast in first half 2015.

Spain Cars Market

Spain Cars Market was fast in first half 2015 projecting the recovery of 1 million annual sales level after seven years. June figures reported a great fight for leadership with Volkswagen, Renault, Ford and Opel in a hanky.

Economic Outlook

Spain’s economy got off to a strong start to 2015, recording the largest expansion in eight years in Q1. The country has become one of the fastest growing economies in the Eurozone on the back of renewed consumer confidence and robust export growth.

Despite the consistent flow of positive data, the country is facing a large amount of political uncertainty ahead of this year’s general elections. In June, Prime Minister Mariano Rajoy named a new education minister and made a series of adjustments to the ruling People’s Party (PP). The PP lost a large amount of support in May’s regional elections as voters frustrated with the country’s high unemployment rate, corruption scandals and austerity policies turned to newcomer parties Podemos and Citizens.

Market Outlook

The 2008 global financial crisis found the Spanish automotive sector on top of a hill of overselling and the fall was really rude with over 70% of volume lost in two years. The recovery started only in the with government decided to introduce a scrap incentive program, called PIVE, anticipating the economic recovery and sustaining the new cars purchase.

Effects of PIVE had been really positive and the program has been extended time after time still being active. Meantime, consumer’s confidence is recovering as the strong program of economic reforms put in place is helping the country coming out from financial troubles.

In the 2014 the market was back above 0.8 million (the half of the 2006 record) and this year the growing path is pursued fast again.

Indeed, according to data released by ANIACAM, the Spanish Associations of Car Manufacturers, total new Car Passengers sold in June have been 111.893, up 24.1% from the correspondent month last year, posting the 21st consecutive growing month in a string.

During the half of the year, sales had been 555.772, up 22.2% from the first half 2014.

Competitive Arena

A great commercial battle was in place in June with the best four brands performing within 266 units. Volkswagen was the best with 9.967 sales (+31.2%) ending on top the first half with 48.665 sales (+15.1%) with a market share of 8.7%.

Traditionally strong in June, Renault jumped in second place with 9.908 sales (-8.5%) ending the first half in fourth place with 42.279 sales (+31.4%).

Third was Ford with 9.770 units (+44.4%) followed by Opel with 9.701 (+23.1%) while Seat – second in the year to date figures – fell in 5th place with 8.300 sales (+22.1%).

As far as the car group’s performance and ranking, the first half leader was Volkswagen with 24.0% of market share, ahead of Renault-Nissan with 17.0% and P.S.A. with 12.7%.

As far as best-selling models ranking, the Seat Leon was back in first place with 3.642 units (+24.6%) ahead of Volkswagen Polo, advanced in second with 3.517 (+19.5%), the Seat Ibiza with 3.184 (+19.1%) and the Renault Megane with 3.023 (-22.3%).

Two models outperformed in June, the Opel Zafira Tourer (17th with 1.741 sales, +559.5%) and the Opel Mokka (19th with 1.527, +338.8%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank JunRank H1BrandJun 2015H1 2015Var JunVar H1Share JunShare H1
11Volkswagen9.96748.66531,2%15,1%8,9%8,7%
24Renault9.90842.279-8,5%31,4%8,9%7,6%
35Ford9.77038.91444,4%24,0%8,7%7,0%
43Opel9.70144.24623,1%16,7%8,7%7,9%
52Seat8.30046.83522,1%20,5%7,4%8,4%
66Peugeot7.28938.46717,7%13,8%6,5%6,9%
77Citroen6.11032.4999,7%8,9%5,5%5,8%
811Kia5.19623.91868,3%64,8%4,6%4,3%
913Fiat4.87521.98724,7%32,0%4,4%3,9%
1010Audi4.85624.59118,9%8,9%4,3%4,4%
118Nissan4.79629.16056,7%52,1%4,3%5,2%
1212Dacia4.49223.31019,4%29,1%4,0%4,2%
139Toyota4.07525.22211,7%22,6%3,6%4,5%
1416Mercedes3.50518.76525,4%27,0%3,1%3,4%
1514Hyundai3.36721.05616,3%17,3%3,0%3,8%
1615BMW3.34519.35915,7%15,5%3,0%3,5%
1717Skoda2.88212.72161,5%24,1%2,6%2,3%
1818Mazda1.4866.65156,8%50,4%1,3%1,2%
1921Land Rover1.2475.15363,2%17,7%1,1%0,9%
2019Volvo1.2455.35057,6%34,6%1,1%1,0%
2120Mini8885.17735,8%14,4%0,8%0,9%
2222Mitsubishi8604.431117,2%128,6%0,8%0,8%
2324Jeep5862.712357,8%316,0%0,5%0,5%
2423Honda5623.571-30,8%-12,7%0,5%0,6%
2525Smart4372.547255,3%60,3%0,4%0,5%
2626Lexus3392.13732,9%68,1%0,3%0,4%
2728Suzuki3371.57030,1%10,3%0,3%0,3%
2827SsangYong3151.6323,6%35,1%0,3%0,3%
2929Alfa Romeo3061.446-16,4%-8,5%0,3%0,3%
3032Lancia286775-28,3%-50,8%0,3%0,1%
3130Porsche1971.13421,6%28,3%0,2%0,2%
3231Subaru1218335,2%25,6%0,1%0,1%
3333Jaguar11047532,5%-3,1%0,1%0,1%
3434Infiniti4230935,5%47,8%0,0%0,1%
3535Abarth38188123,5%55,4%0,0%0,0%
3636Maserati2510431,6%36,8%0,0%0,0%
3737Mahindra94550,0%164,7%0,0%0,0%
3838Tata539-76,2%-75,5%0,0%0,0%
3842Dodge57400,0%75,0%0,0%0,0%
3940Bentley220-33,3%33,3%0,0%0,0%
3941Aston Martin28100,0%0,0%0,0%0,0%
3944Cadillac24#DIV/0!33,3%0,0%0,0%
4039Chevrolet130-98,8%-98,8%0,0%0,0%
4045Lotus13#DIV/0!#DIV/0!0,0%0,0%
4047BYD11#DIV/0!#DIV/0!0,0%0,0%
4044Chrysler140,0%-60,0%0,0%0,0%
4044Buick14#DIV/0!#DIV/0!0,0%0,0%
4041Lamborghini180,0%60,0%0,0%0,0%
4039Ferrari130-87,5%11,1%0,0%0,0%
Rank JunRank H1GroupJun 2015H1 2015Var JunVar H1Share JunShare H1
11Volkswagen26.205133.97428,3%16,6%23,4%24,0%
22Renault-Nissan19.23895.0628,8%36,5%17,2%17,0%
33PSA13.39970.96613,9%11,5%12,0%12,7%
46Ford9.77038.91444,4%24,0%8,7%7,0%
55General Motors9.70544.28621,9%9,4%8,7%7,9%
64Hyundai-Kia8.56344.97443,1%38,5%7,7%8,1%
78FCA6.12327.25326,3%31,6%5,5%4,9%
87Toyota4.41427.35913,1%25,3%3,9%4,9%
99BMW4.23324.53619,4%15,3%3,8%4,4%
1010Mercedes Daimler3.94221.31235,1%30,2%3,5%3,8%
Rank JunRank H1ModelJun 2015H1 2015Share JunShare H1
11Seat Leon3.64219.5453,3%3,5%
24Volkswagen Polo3.51714.4063,2%2,6%
32Seat Ibiza3.18419.3852,9%3,5%
45Renault Mégane3.02313.7202,7%2,5%
514Ford Fiesta2.9719.0572,7%1,6%
63Volkswagen Golf2.92115.7482,6%2,8%
78Renault Clio2.80712.9192,5%2,3%
810Ford Focus2.74810.6542,5%1,9%
96Opel Corsa2.59113.1752,3%2,4%
107Dacia Sandero2.55213.0102,3%2,3%
1116Renault Captur2.1958.5042,0%1,5%
1212Opel Astra2.16910.1491,9%1,8%
1313Peugeot 3082.0519.8241,8%1,8%
1411Peugeot 2081.93510.5911,7%1,9%
159Nissan Qashqai1.92712.0711,7%2,2%
1617Kia Sportage1.8297.8431,6%1,4%
1743Opel Zafira Tourer1.7414.2421,6%0,8%
1822Fiat 5001.5956.9491,4%1,2%
1919Opel Mokka1.5277.2141,4%1,3%
2030Fiat 500L1.4675.6081,3%1,0%
2123Citroen C4 Cactus1.4136.8811,3%1,2%
2215Toyota Auris1.3248.5721,2%1,5%
2328Nissan Juke1.3106.1081,2%1,1%
2435Skoda Fabia1.3094.7171,2%0,8%
2526Hyundai ix351.2226.4411,1%1,2%
2620Citroen C4 Picasso1.2107.1451,1%1,3%
2718Peugeot 20081.1627.5611,0%1,4%
2824Audi A31.1576.6391,0%1,2%
2929Dacia Duster1.1075.8051,0%1,0%
3021Volkswagen Tiguan1.0917.1161,0%1,3%

To know all about this market you can purchase the 2015 Car Book or the 2020 Outlook.

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