Spain PIVE 2015 just introduced fueling again the market.

Spain PIVE 2015

Spain PIVE 2015 just introduced fueling again the Car Market to keep the current fast pace. In December 2014 Seat Leon rushed winning the annual racing for leadership and becoming the best-selling model, first time ever. See full year statistics.

In December 2014 according to data released by ANIACAM, the Spanish Associations of Car Manufacturers, total new Car Passengers sold have been 74.029, up 22.3% from the correspondent month last year registering the 16th consecutive growing month in a string.

Full Year 2014 sales in Spain have been 855.897, up 18.4% from the correspondent period last year, posting the second consecutive year of recovery after the sharp decline lived in the period 2008-2012.

However, while the market collapse was correlated with the sharp crisis that hit Spain, at that time one of the fastest growing economy in Europe, the recent recovery is fueled by government sustain to the sector under the P.I.V.E (Program for Efficient Vehicles)  incentive scheme, introduced in the second half 2013 and extended periodically.

Despite 2014 has been the best years for Spanish economy since the start of crisis, economic factors are still dramatically against the recovery of the automotive sector.

In addition, the experience of similar to PIVE programs in many other countries witness a “pull ahead” effect generated during the incentive running period with a fatal market fall when incentives are disconnected.

And soon or later, PIVE will be over and the Spanish car market will fall down again. When? In the 2016 considering that the Spanish Government has once again allocated 175 million euros, the same amount allocated to previous editions of the Plan.

The normal grant is 2000€, which is reduced from the cost of the vehicle at source. This means the Client pays less when buy, rather than having to pay full price and wait for the grant to arrive in his bank account.

Moreover, families with three or more children that buy a vehicle with more than five seats will get an additional 1000€ (total 3000€ grant).

Half of the grant (1000€, or 1500€ for large families) is a Government subsidy and must be included in the Client annual tax return, the other half is a discount applied by the manufacturer and is not subject to tax. The amount of tax applicable will depend on single client income in the year.

Focus2move Research Team has just introduced a new report on Spanish market, the Spanish Car Sector data book & insights that is released today with all data regarding 2012, 2013 and 2014 analyzed with our Automotive Experts Team acumen. Over 60 pages of statistics, facts and data you must read to become really expert on this market!

As far as December 2014 statistics, Ford surged in first place, up 5 spots, with 6.248 sales ahead of Seat with 6.169 and Volkswagen with 6.406.

As far as the Car Groups Ranking, the leader was Volkswagen with 21.1% of market share, ahead of Renault-Nissan with 19.1% and PSA with 14.3%.

As far as model ranking report, Seat Leon was the December leader selling over 400 units more than the Seat Ibiza and conquering the annual leadership, first time ever.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank DecRank 2014BrandSales DecSales F.Y. 2014Dec Y.o.Y Var.F.Y. 2014 Y.o.Y. Var.Share 2013Share DecShare 2014
16Ford6.24860.21533,2%26,6%6,6%8,4%7,0%
22Seat6.16967.92242,0%14,9%8,2%8,3%7,9%
31Volkswagen6.04676.99918,7%20,4%8,8%8,2%9,0%
44Renault5.97965.07139,2%21,7%7,4%8,1%7,6%
55Peugeot5.79862.5968,7%9,4%7,9%7,8%7,3%
69Nissan4.93139.88192,4%15,9%4,8%6,7%4,6%
77Citroen4.77154.63813,2%16,4%6,5%6,4%6,4%
83Opel4.64566.73820,6%22,4%7,5%6,3%7,8%
98Toyota3.37841.274-10,3%11,6%5,1%4,6%4,8%
1011Dacia3.19236.490-9,5%40,2%3,6%4,3%4,3%
1114Mercedes3.18530.98553,6%28,0%3,3%4,3%3,6%
1212Hyundai2.82135.05826,8%16,5%4,2%3,8%4,1%
1313Kia2.74031.47036,4%42,7%3,0%3,7%3,7%
1415BMW2.05630.21421,4%12,8%3,7%2,8%3,5%
1510Audi1.83537.717-0,7%6,1%4,9%2,5%4,4%
1616Fiat1.66229.10531,3%42,9%2,8%2,2%3,4%
1717Skoda1.38518.1853,3%28,2%2,0%1,9%2,1%
1818Mazda1.1369.93081,5%71,1%0,8%1,5%1,2%
1920Volvo9128.13923,4%23,1%0,9%1,2%0,9%
2019Mini8468.21738,0%8,5%1,0%1,1%1,0%
2121Land Rover7988.0984,9%10,9%1,0%1,1%0,9%
2223Mitsubishi7395.570136,1%52,7%0,5%1,0%0,6%
2322Honda6097.520-29,8%11,4%0,9%0,8%0,9%
2424Lexus3573.325107,6%67,8%0,3%0,5%0,4%
2531Jeep3381.710150,4%33,4%0,2%0,5%0,2%
2625Alfa Romeo2433.071-2,0%1,3%0,4%0,3%0,4%
2727SsangYong2032.53834,4%51,6%0,2%0,3%0,3%
2829Suzuki1802.402-37,7%-22,6%0,4%0,2%0,3%
2928Smart1712.49785,9%7,4%0,3%0,2%0,3%
3032Porsche1601.67111,9%35,0%0,2%0,2%0,2%
3133Subaru1301.313-4,4%9,6%0,2%0,2%0,2%
3230Lancia1212.096-36,3%24,5%0,2%0,2%0,2%
3334Jaguar10796642,7%8,7%0,1%0,1%0,1%
3435Infiniti40464-58,3%64,5%0,0%0,1%0,1%
3537Abarth2827127,3%1,5%0,0%0,0%0,0%
3636Tata27291-22,9%-50,2%0,1%0,0%0,0%
3726Chevrolet142.738-98,3%-78,5%1,8%0,0%0,3%
3838Maserati71610,0%312,8%0,0%0,0%0,0%
3940Mahindra644200,0%214,3%0,0%0,0%0,0%
4039Ferrari461#DIV/0!35,6%0,0%0,0%0,0%
4142Lada230-33,3%-36,2%0,0%0,0%0,0%
4141Bentley243-71,4%13,2%0,0%0,0%0,0%
4243Tesla1170,0%1600,0%0,0%0,0%0,0%
4248Cadillac18#DIV/0!0,0%0,0%0,0%0,0%
4249Rolls Royce15#DIV/0!0,0%0,0%0,0%0,0%
4246Dodge1120,0%140,0%0,0%0,0%0,0%
4244BYD115#DIV/0!#DIV/0!0,0%0,0%0,0%
4245Aston Martin114-50,0%-51,7%0,0%0,0%0,0%
4251Pontiac13#DIV/0!50,0%0,0%0,0%0,0%

Rank DecRank 2014GroupSales DecSales F.Y. 2014Dec Y.o.Y Var.F.Y. 2014 Y.o.Y. Var.Share 2013Share DecShare 2014
11Volkswagen15.597202.54822,1%16,3%24,1%21,1%23,7%
22Renault-Nissan14.144141.93634,9%24,3%15,8%19,1%16,6%
33PSA10.569117.23410,7%12,6%14,4%14,3%13,7%
46Ford6.24860.21533,2%26,6%6,6%8,4%7,0%
55Hyundai-Kia5.56166.52831,4%27,6%7,2%7,5%7,8%
64GM4.66169.487-0,4%3,3%9,3%6,3%8,1%
77Toyota3.73544.599-5,2%14,4%5,4%5,0%5,2%
810Mercedes Daimler3.35633.48254,9%26,2%3,7%4,5%3,9%
98BMW2.90338.43625,8%11,8%4,8%3,9%4,5%
109FCA2.40436.49828,6%36,5%3,7%3,2%4,3%

Rank DecRank 2014ModelSales DecSales 2014Dec Y.o.Y. Var.2014 Y.o.Y. Var.Share 2013Share DecShare 2014
11Seat Leon2.64627.71453,5%42,7%2,7%0,3%3,2%
25Volkswagen Golf2.54323.27482,6%20,4%2,7%0,3%2,7%
32Seat Ibiza2.24227.57235,3%19,1%3,2%0,3%3,2%
49Nissan Qashqai2.16517.58274,5%-13,7%2,8%0,3%2,1%
58Renault Clio1.86020.70219,4%3,7%2,8%0,3%2,4%
613Peugeot 3081.58115.120-7,4%6,8%2,0%0,3%1,8%
710Ford Focus1.55616.97730,3%47,4%1,6%0,3%2,0%
87Dacia Sandero1.54220.938-22,0%34,9%2,1%0,3%2,4%
93Volkswagen Polo1.53423.8102,8%17,7%2,8%0,3%2,8%
1012Peugeot 2081.27715.79928,6%-1,8%2,2%0,3%1,8%
1129Peugeot 20081.2428.899377,4%185,0%0,4%0,3%1,0%
1214Toyota Auris1.22514.683-23,1%26,8%1,6%0,3%1,7%
1311Opel Astra1.21216.00121,1%6,1%2,1%0,3%1,9%
1418Renault Captur1.18311.62453,4%125,2%0,7%0,3%1,4%
1519Volkswagen Tiguan1.07611.58133,7%49,7%1,1%0,3%1,4%
1615Ford Fiesta1.06813.875-6,4%5,9%1,8%0,3%1,6%
174Opel Corsa1.06423.362-16,5%16,3%2,8%0,3%2,7%
1826Dacia Duster1.0619.6962,7%49,8%0,9%0,3%1,1%
1920Kia Sportage1.03311.37758,2%42,3%1,1%0,3%1,3%
2017Citroen C4 Picasso97511.892-4,1%9,5%1,5%0,3%1,4%
2123Ford C-max95910.4665,6%4,1%1,4%0,3%1,2%
2225Toyota Yaris9539.87437,1%28,2%1,1%0,3%1,2%
2321Citroen C395210.977-1,3%34,3%1,1%0,3%1,3%
2416Citroen C493612.299-20,5%-5,4%1,8%0,3%1,4%
2542Opel Mokka9266.388123,7%112,4%0,4%0,3%0,7%
2622Hyundai ix3589510.59029,1%26,5%1,2%0,3%1,2%
2740Mercedes A Class8767.16139,9%3,8%1,0%0,3%0,8%
2827Nissan Juke8419.53935,4%2,5%1,3%0,3%1,1%
2928Peugeot 30088189.45466,9%42,4%0,9%0,3%1,1%
3024Audi A375010.07751,8%13,4%1,2%0,3%1,2%

 

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