Spain vehicles market 2015 was above 1 million units, sixth years later sustained by the government scrappage incentives and the manufacturers contribution. The Seat Leon confirmed the leadership.
Economic Outlook
Spain’s economy moderated slightly in the third quarter, yet growth remained robust. The loss of momentum was driven by a deterioration in the external sector, while strong domestic demand continued to allow the economy to outperform many of its European peers. Renewed consumer confidence, rising employment and a less tight fiscal position drove the gains at home.
On the political front, a more fragmented parliament emerged following the 20 December election, setting the stage for weeks of political uncertainty and government inaction. While the governing People’s Party won the most seats, the result marked the worst performance ever for the PP and cemented the end of the political duopoly that has characterized Spanish politics for decades.
The PP or opposing PSOE has held a majority government for more than the past 30 years and coalition governments are unchartered territory. Moreover, there is no clear natural alliance that would hold a majority of seats and early elections are a possibility.
Market Outlook
Incentives to purchase a new cars are just few in Europe and usually are focused on the replacement of vehicles with traditional engines with more ecologic hybrid or electric vehicles. Spain is the only country with a scrap incentive scheme in place (the PIVE program) supporting the replacement with over 12 years old cars with a new one.
The Spanish government-backed subsidy scheme to boost new vehicle acquisitions has helped spur purchases over the last two years. In November, the government said it planned to renew the scheme for the eighth time until the middle of the next year. Under the scheme, owners who scrap their cars and buy a new one get 2,000 euros, half of which is provided by the government and half from the carmaker.
There are no signs that the speed will be reduced by the booming market as the government persist in sustaining the substitution of obsolete, high polluting vehicles, with new low emission vehicles.
In December the market was still positive with sales up 21.5% at 89.211 units, posting the 28th year-on-year growth in a row.
In the full year 2015, according to data released by the ANIAC and the ANIACAM, the Spanish Associations of Car Manufacturers and Dealers, the total new car passengers sold have been 1.034.794, +21.0% from the previous year. After sixth years the market has finally outpaced the quota of 1 million units.
Competitive Arena
In December Peugeot scored a great final rush jumping on top of the list with 7.600 sales (+31.1%) ahead of the annual leader, Volkswagen with 7.072 units (+17.0%) and Ford with 6.534 (+4.6%).
Behind, Renault with 6.516 (+9.0%), Seat with 6.327 (+2.6%) and the roaring Hyundai with 5.838 (+106.9%) fueled by the new Tucson launch.
As far as the car group’s performance and ranking, the leader was Volkswagen with 19.9% of market share, ahead of Renault-Nissan with 17.8% and P.S.A. with 14.0%.
Winning in December, the Seat Leon confirmed the leadership in the market for the second consecutive year. In December it was sold in 3.283 units (+24.1%) and was followed by the Seat Ibiza with 2.447 (+9.1%) and the Dacia Sandero with 2.414 (+565%). The new Hyundai Tucson advanced in 8th place with 1.909 sales.
In order to see the best-selling models ranking with the top 100 model performance in the year, see the report we dedicated.
Research, Consulting, Data & Forecast Store
F2M covers intensively this market with several products developed to help any investigation required.
Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.
Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.
All these and more within our Spain Store
Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.
| Rank 2015 | Rank 2014 | Brand | Sales Dec | Sales 2015 | Dec Var | 2015 Var | Share Dec | Share 2015 | Rank Dec |
|---|---|---|---|---|---|---|---|---|---|
| 5 | 5 | Peugeot | 7.600 | 76.377 | 31,1% | 22,0% | 8,5% | 7,3% | 1 |
| 1 | 1 | Volkswagen | 7.072 | 88.314 | 17,0% | 14,7% | 7,9% | 8,5% | 2 |
| 6 | 6 | Ford | 6.534 | 70.647 | 4,6% | 17,3% | 7,3% | 6,8% | 3 |
| 3 | 4 | Renault | 6.516 | 77.116 | 9,0% | 18,5% | 7,3% | 7,4% | 4 |
| 2 | 2 | Seat | 6.327 | 77.580 | 2,6% | 14,2% | 7,1% | 7,5% | 5 |
| 12 | 12 | Hyundai | 5.838 | 44.162 | 106,9% | 26,0% | 6,5% | 4,2% | 6 |
| 8 | 9 | Nissan | 5.024 | 55.333 | 1,9% | 38,7% | 5,6% | 5,3% | 7 |
| 7 | 7 | Citroen | 4.868 | 61.828 | 2,0% | 13,2% | 5,5% | 5,9% | 8 |
| 4 | 3 | Opel | 4.855 | 76.479 | 4,5% | 14,6% | 5,4% | 7,3% | 9 |
| 10 | 11 | Dacia | 4.278 | 45.241 | 34,0% | 24,0% | 4,8% | 4,3% | 10 |
| 9 | 8 | Toyota | 4.018 | 49.131 | 18,9% | 19,0% | 4,5% | 4,7% | 11 |
| 14 | 14 | Mercedes | 3.835 | 39.133 | 20,4% | 26,3% | 4,3% | 3,8% | 12 |
| 16 | 15 | BMW | 3.218 | 35.982 | 56,5% | 19,1% | 3,6% | 3,5% | 13 |
| 11 | 13 | Kia | 2.905 | 45.044 | 6,0% | 43,1% | 3,3% | 4,3% | 14 |
| 13 | 10 | Audi | 2.716 | 44.097 | 48,0% | 16,9% | 3,0% | 4,2% | 15 |
| 15 | 16 | Fiat | 2.575 | 37.363 | 54,9% | 28,4% | 2,9% | 3,6% | 16 |
| 18 | 18 | Mazda | 1.762 | 15.301 | 55,1% | 54,1% | 2,0% | 1,5% | 17 |
| 17 | 17 | Skoda | 1.543 | 22.891 | 11,4% | 25,9% | 1,7% | 2,2% | 18 |
| 19 | 20 | Volvo | 1.283 | 10.640 | 40,7% | 30,7% | 1,4% | 1,0% | 19 |
| 20 | 19 | Mini | 1.085 | 9.592 | 28,3% | 16,7% | 1,2% | 0,9% | 20 |
| 21 | 21 | Land Rover | 856 | 9.228 | 7,3% | 14,0% | 1,0% | 0,9% | 21 |
| 23 | 22 | Honda | 820 | 7.862 | 34,6% | 4,5% | 0,9% | 0,8% | 22 |
| 22 | 23 | Mitsubishi | 636 | 8.980 | -13,9% | 61,2% | 0,7% | 0,9% | 23 |
| 24 | 31 | Jeep | 547 | 5.224 | 61,8% | 205,5% | 0,6% | 0,5% | 24 |
| 27 | 29 | Suzuki | 404 | 3.565 | 124,4% | 48,4% | 0,5% | 0,3% | 25 |
| 26 | 24 | Lexus | 381 | 4.705 | 6,7% | 41,5% | 0,4% | 0,5% | 26 |
| 28 | 27 | SsangYong | 362 | 3.404 | 78,3% | 34,1% | 0,4% | 0,3% | 27 |
| 25 | 28 | Smart | 355 | 4.976 | 107,6% | 99,3% | 0,4% | 0,5% | 28 |
| 32 | 34 | Jaguar | 326 | 1.742 | 204,7% | 80,3% | 0,4% | 0,2% | 29 |
| 29 | 25 | Alfa Romeo | 306 | 2.851 | 25,9% | -7,2% | 0,3% | 0,3% | 30 |
| 31 | 33 | Subaru | 163 | 1.763 | 25,4% | 34,3% | 0,2% | 0,2% | 31 |
| 30 | 32 | Porsche | 78 | 2.111 | -51,3% | 26,3% | 0,1% | 0,2% | 32 |
| 35 | 37 | Abarth | 39 | 405 | 39,3% | 49,4% | 0,0% | 0,0% | 33 |
| 33 | 30 | Lancia | 29 | 1.134 | -76,0% | -45,9% | 0,0% | 0,1% | 34 |
| 34 | 35 | Infiniti | 23 | 496 | -42,5% | 6,9% | 0,0% | 0,0% | 35 |
| 36 | 38 | Maserati | 13 | 192 | 85,7% | 19,3% | 0,0% | 0,0% | 36 |
| 37 | 40 | Mahindra | 8 | 88 | 33,3% | 100,0% | 0,0% | 0,0% | 37 |
| 38 | 39 | Ferrari | 7 | 74 | 75,0% | 21,3% | 0,0% | 0,0% | 38 |
| 42 | 45 | Aston Martin | 2 | 16 | 100,0% | 14,3% | 0,0% | 0,0% | 39 |
| 39 | 36 | Tata | 1 | 52 | -96,3% | -82,1% | 0,0% | 0,0% | 40 |
| 43 | 47 | Lamborghini | 1 | 13 | #DIV/0! | 18,2% | 0,0% | 0,0% | 40 |
| 44 | 43 | Tesla | 1 | 11 | 0,0% | -35,3% | 0,0% | 0,0% | 40 |
| 40 | 41 | Bentley | 1 | 46 | -50,0% | 7,0% | 0,0% | 0,0% | 40 |
| Rank Dec | Rank 2015 | Group | Sales Dec | Sales 2015 | Dec Var | 2015 Var | Share Dec | Share 2015 |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Volkswagen | 17.738 | 235.052 | 13,7% | 16,0% | 19,9% | 22,6% |
| 2 | 2 | Renault-Nissan | 15.841 | 178.191 | 12,0% | 25,5% | 17,8% | 17,1% |
| 3 | 3 | PSA | 12.468 | 138.205 | 18,0% | 17,9% | 14,0% | 13,3% |
| 4 | 4 | Hyundai-Kia | 8.743 | 89.206 | 57,2% | 34,1% | 9,8% | 8,6% |
| 5 | 6 | Ford | 6.534 | 70.647 | 4,6% | 17,3% | 7,3% | 6,8% |
| 6 | 5 | General Motors | 4.855 | 76.530 | 4,1% | 10,1% | 5,4% | 7,4% |
| 7 | 7 | Toyota | 4.399 | 53.836 | 17,8% | 20,7% | 4,9% | 5,2% |
| 8 | 9 | BMW | 4.303 | 45.575 | 48,2% | 18,6% | 4,8% | 4,4% |
| 9 | 10 | Mercedes Daimler | 4.190 | 44.109 | 24,9% | 31,7% | 4,7% | 4,2% |
| Rank Dec | Rank 2015 | Model | Sales Dec | Sales 2015 | Dec Var | 2015 Var | Share Dec | Share 2015 |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Seat Leon | 3.283 | 33.271 | 24,1% | 20,1% | 3,7% | 3,2% |
| 2 | 2 | Seat Ibiza | 2.447 | 31.418 | 9,1% | 13,9% | 2,8% | 3,0% |
| 3 | 4 | Dacia Sandero | 2.414 | 25.338 | 56,5% | 21,0% | 2,7% | 2,4% |
| 4 | 6 | Nissan Qashqai | 2.298 | 23.835 | 6,1% | 35,4% | 2,6% | 2,3% |
| 5 | 11 | Peugeot 308 | 2.271 | 20.526 | 43,6% | 35,8% | 2,6% | 2,0% |
| 6 | 3 | Volkswagen Golf | 2.254 | 25.661 | -11,4% | 17,4% | 2,5% | 2,5% |
| 7 | 7 | Renault Clio | 2.036 | 23.022 | 9,5% | 11,2% | 2,3% | 2,2% |
| 8 | 57 | Hyundai Tucson | 1.909 | 6.287 | 2,1% | 0,6% | ||
| 9 | 12 | Peugeot 208 | 1.880 | 20.197 | 47,2% | 27,8% | 2,1% | 1,9% |
| 10 | 5 | Volkswagen Polo | 1.834 | 25.128 | 19,6% | 5,5% | 2,1% | 2,4% |
| 11 | 13 | Ford Focus | 1.729 | 18.157 | 11,1% | 7,0% | 1,9% | 1,8% |
| 12 | 28 | Hyundai i30 | 1.502 | 10.927 | 119,3% | 24,5% | 1,7% | 1,1% |
| 13 | 15 | Renault Captur | 1.472 | 15.967 | 24,4% | 37,4% | 1,7% | 1,5% |
| 14 | 10 | Opel Corsa | 1.423 | 20.708 | 33,7% | -11,4% | 1,6% | 2,0% |
| 15 | 16 | Peugeot 2008 | 1.401 | 14.818 | 12,8% | 66,6% | 1,6% | 1,4% |
| 16 | 14 | Toyota Auris | 1.387 | 17.147 | 13,2% | 16,8% | 1,6% | 1,7% |
| 17 | 9 | Opel Astra | 1.345 | 20.769 | 11,0% | 29,7% | 1,5% | 2,0% |
| 18 | 19 | Volkswagen Tiguan | 1.262 | 13.905 | 17,3% | 20,1% | 1,4% | 1,3% |
| 19 | 24 | Nissan Juke | 1.239 | 11.719 | 47,3% | 22,9% | 1,4% | 1,1% |
| 20 | 70 | Renault Kadjar | 1.053 | 4.747 | 1,2% | 0,5% | ||
| 21 | 8 | Renault Mégane | 1.037 | 21.813 | 2,7% | 1,2% | 2,1% | |
| 22 | 39 | Hyundai i20 | 1.030 | 8.041 | 112,4% | 45,5% | 1,2% | 0,8% |
| 23 | 27 | Dacia Duster | 1.000 | 11.153 | -5,7% | 15,0% | 1,1% | 1,1% |
| 24 | 17 | Ford Fiesta | 952 | 14.152 | -10,9% | 2,0% | 1,1% | 1,4% |
| 25 | 22 | Toyota Yaris | 933 | 12.443 | -2,1% | 26,0% | 1,0% | 1,2% |
| 26 | 20 | Citroen C4 Picasso | 926 | 13.113 | -5,0% | 10,3% | 1,0% | 1,3% |
| 27 | 35 | Peugeot 3008 | 901 | 8.993 | 10,1% | -4,9% | 1,0% | 0,9% |
| 28 | 52 | Mini | 877 | 7.060 | 54,4% | 64,4% | 1,0% | 0,7% |
| 29 | 55 | Ford Kuga | 872 | 6.486 | 66,1% | 17,0% | 1,0% | 0,6% |
| 30 | 26 | Citroen C3 | 865 | 11.459 | -9,1% | 4,4% | 1,0% | 1,1% |
| 31 | 23 | Citroen C4 Cactus | 834 | 12.080 | 71,3% | 201,2% | 0,9% | 1,2% |
| 32 | 86 | Fiat 500X | 792 | 3.689 | 0,9% | 0,4% | ||
| 33 | 46 | Mercedes GLA | 791 | 7.362 | 10,3% | 56,6% | 0,9% | 0,7% |
| 34 | 21 | Opel Mokka | 768 | 12.462 | -17,1% | 95,0% | 0,9% | 1,2% |
| 35 | 25 | Audi A3 | 753 | 11.590 | 0,4% | 15,0% | 0,8% | 1,1% |
| 36 | 32 | Volkswagen Passat | 752 | 9.245 | 47,2% | 47,6% | 0,8% | 0,9% |
| 37 | 41 | Mercedes C-Class | 724 | 7.952 | 39,0% | 29,2% | 0,8% | 0,8% |
| 38 | 53 | Ford KA | 715 | 6.969 | 12,1% | 33,3% | 0,8% | 0,7% |
| 39 | 31 | Citroen C4 | 696 | 9.516 | -25,6% | -22,6% | 0,8% | 0,9% |
| 40 | 18 | Kia Sportage | 690 | 14.000 | -33,2% | 23,1% | 0,8% | 1,3% |
