Spain. The 2019 is projected to end negatively, despite showing a shy recovery during last months

Spanish autos market

Spanish autos market in the 2019 will report a moderate decline ending a series of six consecutive growing years. Indeed sales decline uninterruptedly for the first eight months before starting the recovery in September with year to date November sales at 1.193 million units, down 3.1%. The three top manufacturers control over 60% of the market.

Economic Environment

Spanish GDP data showed that the economy has been growing slower than initially estimated, with Q2 growth revised down to a three-year low. Nonetheless, the pace of expansion remained solid and available figures underline sustained momentum in Q3. Industrial production growth held broadly in line with Q2’s average in July–August, despite the manufacturing PMI remaining in contraction territory throughout Q3.
Moreover, retail sales rose strongly in July and August, which, coupled with solid employment growth in both months, hints at some improvement in household expenditure. That said, the sharp slowdown in job gains in September might have weighed on spending somewhat. In politics, polls indicate that the 10 November election will produce another fragmented Parliament, in which the possibility a third election is not off the table

Market Trend

Spanish vehicles market is recovering year-after-year since the tremendous fall reported after the 2009 crisis, when volume dropped by over the half. The government have sustained the recovery of the industry, crucial for a market that is the second major auto producer in Europe, with an incentive plan called PIVE, which sustain the scrap of old vehicles when purchasing a new one.

The program has been modulated across the years becoming a stable sustain to the domestic market and in the last six years it grew up from less than 0.7 million cars in 2012 to over 1.3 million registered in the 2018.

Indeed, in the 2018 the industry was reported up for the 6th year in a row with the best annual score in this decade, confirming the fast recovery of the country after the huge crisis of few year ago. According to data released by the Minister of Transportation, the year ended with 1.33 million sales, up 7.2%, the third best results ever and the best since 2007.

As far as engine mix, the development of new energy engine is rapid but still at marginal level, with Electric Vehicles sales at 11.814 units in the year (+62.9%) while gasoline sales surged at 63% of the market (vs 51% in the 2017) to 840.114 units (+32.3%) and diesels sales fall 19.6% to 482.157.

In the 2019 the market started slow declining for all the first eight month before to finally be positive for three consecutive months, leading Year to Date November sales at 1.193 million units, down 3.1%. October registered 97.173 units (+3.6%) while the full year is projected at 1.30 million units, first decline after six years.

The market is one of the less concentrated in the World with the Top 10 brands holding only 63.3% of market and the current leader, Peugeot with 8.7% just 2k units ahead of the second, Seat. Different is the view looking the share at Group level, with the top three, Volkswagen, PSA and RenaultNissan holding near 60% of the market.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018BrandSales YTD 2019Sales November'+/- YTD 2019Share YTD 2019Share November
13Peugeot104.0998.30013,0%8,7%8,5%
21Seat102.2368.4811,5%8,6%8,7%
32Volkswagen85.7456.900-9,4%7,2%7,1%
44Renault80.3544.866-10,1%6,7%5,0%
56Citroen78.7475.92219,2%6,6%6,1%
65Opel69.6834.307-7,0%5,8%4,4%
77Toyota66.4006.596-0,6%5,6%6,8%
88Ford57.5185.317-10,0%4,8%5,5%
910Hyundai56.6605.049-2,9%4,7%5,2%
109Kia53.9775.804-16,0%4,5%6,0%
1115Dacia51.4394.5478,6%4,3%4,7%
1214Mercedes48.0864.1710,1%4,0%4,3%
1311Nissan47.5753.591-17,3%4,0%3,7%
1413Audi46.4763.327-9,8%3,9%3,4%
1612Fiat42.7932.199-22,8%3,6%2,3%
1516BMW42.6893.801-3,7%3,6%3,9%
1717Skoda26.0582.320-4,5%2,2%2,4%
1818Mazda20.4372.5884,6%1,7%2,7%
1919Jeep17.4401.02810,4%1,5%1,1%
2020Volvo14.3701.6615,4%1,2%1,7%
2222Mitsubishi12.76578914,1%1,1%0,8%
2121Mini12.4319209,7%1,0%0,9%
2326Lexus7.90998516,3%0,7%1,0%
2425Suzuki7.0635285,6%0,6%0,5%
2523Honda6.881440-5,1%0,6%0,5%
2624Land Rover5.963508-19,7%0,5%0,5%
2727Smart4.307288-20,4%0,4%0,3%
2830DS3.796338-0,7%0,3%0,3%
2928Alfa Romeo3.600264-18,8%0,3%0,3%
3029Jaguar3.215254-23,8%0,3%0,3%
3131SsangYong2.802220-13,0%0,2%0,2%
3233Porsche2.32527016,5%0,2%0,3%
3332Subaru2.188255-27,6%0,2%0,3%
3436Tesla1.83487525,9%0,2%0,1%
3535Abarth1.26584-3,9%0,1%0,1%
3634Infiniti1.14144-29,5%0,1%0,0%
3749Cupra596790,0%0,1%
3837Maserati22316-26,4%0,0%0,0%
4039Ferrari7132,9%0,0%0,0%
3938Mahindra681-52,8%0,0%0,0%
47Dongfeng6072900,0%0,0%0,0%
4140Bentley58418,4%0,0%0,0%
48DR Motor4444300,0%0,0%0,0%
4242Lamborghini446144,4%0,0%0,0%
4341Alpine39262,5%0,0%0,0%
4444McLaren21-110,0%0,0%0,0%
4543Aston Martin20217,6%0,0%0,0%
4648Lada18-1700,0%0,0%0,0%
4746Morgan3--50,0%0,0%0,0%
4849Lincoln2-0,0%0,0%
4845Lotus2--80,0%0,0%0,0%
4949Dodge1-0,0%0,0%
4949Chrysler1-0,0%0,0%
4948Hummer1-0,0%0,0%0,0%
4949Rolls-Royce1-0,0%0,0%
4949KTM1-0,0%0,0%

Rank 2019Rank 2018GroupSales YTD 2019Sales November'+/- YTD 2019Share YTD 2019Share November
11Volkswagen Group263.53821.387-4,6%22,1%22,0%
22P.S.A.256.32518.8678,2%21,5%19,4%
33Renault Nissan Alliance193.33113.839-6,6%16,2%14,2%
44Hyundai-Kia110.63710.853-9,8%9,3%11,2%
56Toyota Group74.3097.5810,9%6,2%7,8%
65F.C.A.65.3943.594-15,4%5,5%3,7%
77Ford Group57.5205.317-10,0%4,8%5,5%
88BMW55.1214.721-1,0%4,6%4,9%
99Mercedes Daimler52.3934.459-1,9%4,4%4,6%
1010Mazda20.4372.5884,6%1,7%2,7%

Rank 2019Rank 2018 Sales YTD 2019Sales October'+/- YTD 2019'+/- October
11Seat Leon29.9242.349-3,3%20,6%
24Dacia Sandero28.3313.0467,8%8,9%
33Nissan Qashqai25.7082.221-3,4%27,4%
45Renault Clio22.6971.419-5,4%-18,4%
620Seat Arona21.4301.72532,3%-2,0%
52Seat Ibiza21.0101.571-24,3%8,8%
912Opel Corsa20.1511.1081,3%-31,1%
89Volkswagen Golf20.0791.844-8,4%61,3%
711Peugeot 300819.7761.9216,9%0,4%
1015Citroen C318.7121.2638,4%10,3%

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