Spanish car market advanced 10% in April 2013, driven by Seat recovery.

Spanish car sales were 62.320 in March, up 10.8%. On a year on year basis this was only the second time out of the last 15 months that the market increased. However, this was the second worst April in the last 20 years.

On year-to-date basis sales were 243.075, down 6.6% from last year.

This is possibly one of the first signs that the market is starting to stabilize after years of downfall. Although it is hard to expect that it will suddenly rise, considering the harsh macroeconomic conditions it is difficult that it will fall much further.

The Spanish market contributes to a positive result of the pan-European market in April one of the first signs that the continental economy could be starting to shrug off the negative effects of the harsh austerity measures imposed by the German government and some other smaller Nordic countries.

There was some artificial element in the Spanish car market rise, which was the first since August 2012: the Easter holidays anticipation in March this year, meant that there were two additional working days in April and, most of all by the implementation of a Government subsidy scheme (Plan PIVE2), which allows customers who turn in their used car to obtain rebates of up to 2000 euros, partially funded by the state and part by the automotive companies.

According to Anfac, the local association of car and truck manufactures, eliminating the seasonal effect by combining the sales of both March and April the market is still declining by approximately 4%.

The funds set aside by the Government within the PIVE2 plan have been utilized up to 40% of the total availability, and at this rate it could last for another four to five months.

Looking at the best brands performance:

Seat‘s result was outstanding: the Spanish brand, which is part of Volkswagen Group, registered 7,006 vehicles, reaching 11.2% market share, well above the 8.8% level reached in March. The performance is also very positive on a year-on-year basis, since the volume is approximately 50% higher. The brand is number one in year-to-date sales with 23,023 sales and increasing its lead over Volkswagen. The Ibiza won the first position among the best-selling models, whilst the Leon kept the third place.

Volkswagen confirmed 2nd place selling 6,364 units with a share of 10.2%, up 1 point from the previous month. Year-to-date sales were 22,039 with a share of 9.1%, up 0.4 points. The Polo and Golf model underpinned this positive and stable performance.

Peugeot returned to 3rd place in the ranking after the inexplicable slide to 7th in March. Sales in April were 4,886 and market share 7.8%, +0.5 points versus March. In YTD ranking the brand is third with 20,190 sales and 8.3% share. Only one model was in the top ten, the 208 placing in 5th position.

Opel which was the clear winner the previous month, slid to 4th place, with 4,782 sales and 7.7% share, exactly in line with Q1. Year-to-date sales were 18,675 confirming the General Motors brand in 4th position. The Corsa small car and Astra C-segment model were 7th and 8th in the model ranking.

Renault was 5th (6th in March) selling 4,130 vehicles with a share of 6.6%, down 0.8 points from the previous month. Year-to-date sales were 16,534 with a share of 6.8%. Clio and Megane made it to 9th and 10th place among best-sellers.

Ford was 6th with 3,899 sales and 7.6% of share, but it is still trailing behind last year volumes by slightly more than 25%, much worse than the overall market decline which is 7%. The best-selling model is the small hatchback Fiesta, only 11th.

Audi continues to climb positions. It was 7th in April, up two places compared to March. Sales were 3,399 and share was 5.5%, exactly in line with Q1. The Audi A1 climbed 15 positions in the model ranking moving upwards from 28th to 13th place.

Citroen was 8th losing 3 positions, with 3,409 units and a share of 5.5%% some 2 points below Q1 performance. Year-to-date sales were 17,056 with a share of 7%. None of its models made it to the top ten ranking.

Toyota was 9th, re-entering the top-ten with 2,891 sales and 4.6% share. YTD sales were 10,783 and share was 4.4%. The bestselling model was the compact hatchback Auris, which moved from 29th to 21st place.

Nissan was 10th back behind Toyota, although only by a few units (2,839 units sold in March with a share of 4.6%, down 0.9 points from the previous month. Almost 70% of Nissan sales were represented by the compact SUV Qashqai the 4th bestselling vehicle in the market.

In the table below, the top 25 brands, ordered by year-to-date position:

Rank Ytd

Brand

Apr

Ytd Apr

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Mar

Q1 2013

Apr

Ytd Apr

1

Seat

7.006

23.023

7,7%

8,3%

7,2%

8,1%

8,8%

8,9%

11.2%

9,5%

2

Volkswagen

6.364

22.039

9,1%

9,5%

8,5%

8,2%

9,2%

8,7%

10.2%

9,1%

3

Peugeot

4.886

20.190

7,8%

8,3%

7,7%

7,9%

7,3%

8,5%

7,8%

8,3%

4

Opel

4.782

18.675

6,8%

7,8%

7,0%

6,5%

9,5%

7,7%

7,7%

7,7%

5

Citroen

3.409

17.056

7,8%

8,1%

6,9%

6,7%

7,8%

7,5%

5,5%

7,0%

6

Renault

4.130

16.534

6,5%

8,0%

7,5%

8,3%

7,4%

6,9%

6,6%

6,8%

7

Ford

3.899

15.054

8,1%

7,1%

7,2%

6,6%

7,6%

6,2%

6,3%

6,2%

8

Audi

3.399

13.381

5,2%

5,4%

5,3%

4,6%

4,8%

5,5%

5,5%

5,5%

9

Nissan

2.839

11.989

5,5%

4,6%

5,0%

5,4%

5,5%

5,1%

4,6%

4,9%

10

BMW

1.896

10.668

3,9%

3,0%

3,9%

4,0%

4,1%

4,9%

3,0%

4,4%

11

Toyota

2.891

10.783

5,3%

4,5%

5,8%

5,0%

3,6%

4,4%

4,6%

4,4%

12

Hyundai

2.368

9.803

3,9%

3,6%

4,4%

5,2%

3,5%

4,1%

3,8%

4,0%

13

Mercedes

1.980

7.838

3,0%

2,8%

3,2%

3,2%

2,8%

3,2%

3,2%

3,2%

14

Dacia

1.341

6.537

1,8%

2,3%

2,6%

3,8%

2,3%

2,9%

2,2%

2,7%

15

Fiat

1.897

7.063

2,5%

2,5%

1,9%

2,1%

3,0%

2,9%

3,0%

2,9%

16

Kia

1.929

5.910

2,5%

2,2%

3,2%

2,8%

1,9%

2,2%

3,1%

2,4%

17

Skoda

1.378

4.438

2,3%

2,1%

1,9%

1,6%

1,8%

1,7%

2,2%

1,8%

18

Chevrolet

1.341

3.709

2,2%

2,2%

2,4%

1,8%

1,5%

1,3%

2,2%

1,5%

19

Mini

582

2.640

1,1%

1,0%

1,1%

1,0%

1,1%

1,1%

0,9%

1,1%

20

Land Rover

610

2.438

1,0%

0,9%

0,9%

1,0%

0,9%

1,0%

1,0%

1,0%

21

Honda

442

2.206

0,8%

0,7%

1,0%

1,0%

1,3%

1,0%

0,7%

0,9%

22

Volvo

439

1.822

0,9%

0,9%

0,8%

1,1%

0,9%

0,8%

0,7%

0,7%

23

Mazda

355

1.629

0,6%

0,6%

0,7%

0,6%

0,6%

0,7%

0,6%

0,7%

24

Alfa Romeo

216

1.151

0,4%

0,6%

0,7%

0,5%

0,5%

0,5%

0,3%

0,5%

25

Suzuki

322

1.072

0,6%

0,5%

0,5%

0,5%

0,4%

0,4%

0,5%

0,4%

Among the ups and downs in the model ranking some of the most significant are

• Seat Ibiza, reaching first position from 6th the previous month

• VW Polo, moving from 5th to 2nd place

• Opel Corsa, losing ground, from 1st place to 7th

• Renault Clio moving downwards from 4th to 9th place

• The already mentioned Audi A1 moving upwards 15 places to 13th in the market

• Hyundai ix35 moving from 25th to 16th place

• Kia Cee’d climbing from 54th to 18th place

• Toyota Auris, up 8 places from 29th to 21st

• Kia Sportage up from 31st to 22nd

• Seat Altea gaining 13 positions and reaching 23rd place

• Renault Scenic was 125th in March and 26th in April (wow!)

• Nissan Juke, was 28th losing 10 positions

• Hyundai i30 lost 14 places falling to 31st position

• The BMW 1 series fell to 36th position from 21st position

In the table below, the best-selling 50 models, ranked for last month position:

Rank Apr

Rank Mar

Rank 2012

 

Apr

Ytd Apr

I Half 2012

Q3 2012

Q4 2012

Mar

Q1 2013

Apr

Ytd Apr

1

6

1

Seat Ibiza

3.211

8.698

3,9%

2,7%

2,8%

3,3%

3,0%

5,2%

3,6%

2

5

5

Volkswagen Polo

2.594

8.272

2,8%

2,1%

2,1%

3,3%

3,1%

4,2%

3,4%

3

3

7

Seat Leon

2.020

7.830

2,2%

2,4%

2,8%

3,6%

3,2%

3,2%

3,2%

4

2

2

Nissan Qashqai

1.959

7.898

3,2%

3,1%

3,3%

3,7%

3,3%

3,1%

3,2%

5

9

19

Peugeot 208

1.758

6.631

0,7%

1,7%

2,9%

2,9%

2,7%

2,8%

2,7%

6

8

4

Volkswagen Golf

1.692

6.330

2,7%

2,5%

2,2%

3,0%

2,6%

2,7%

2,6%

7

1

6

Opel Corsa

1.690

7.166

2,7%

1,8%

2,2%

4,4%

3,0%

2,7%

2,9%

8

10

10

Opel Astra

1.611

5.754

2,0%

1,6%

2,1%

2,8%

2,3%

2,6%

2,4%

9

4

13

Renault Clio

1.354

6.535

1,6%

1,8%

2,8%

3,4%

2,9%

2,2%

2,7%

10

11

3

Renault Mégane

1.334

5.696

3,0%

2,8%

2,9%

2,6%

2,4%

2,1%

2,3%

11

7

11

Ford Fiesta

1.096

4.777

2,2%

1,5%

1,7%

3,2%

2,0%

1,8%

2,0%

12

16

9

Peugeot 308

954

4.992

2,3%

1,8%

1,7%

1,6%

2,2%

1,5%

2,1%

13

28

38

Audi A1

890

2.821

0,9%

0,8%

0,9%

1,0%

1,1%

1,4%

1,2%

14

13

8

Citroen C4

887

4.694

2,5%

2,0%

2,2%

1,8%

2,1%

1,4%

1,9%

15

14

12

Ford Focus

834

3.653

2,0%

1,9%

1,4%

1,7%

1,6%

1,3%

1,5%

16

25

22

Hyundai ix35

821

2.776

1,2%

1,6%

1,4%

1,0%

1,1%

1,3%

1,1%

17

20

24

Audi A3

809

3.348

1,2%

1,1%

1,1%

1,2%

1,4%

1,3%

1,4%

18

54

49

Kia Cee’d

789

2.200

0,5%

0,9%

0,8%

0,5%

0,8%

1,3%

0,9%

19

12

15

Citroen C4 Picasso

769

4.105

1,8%

1,7%

1,2%

2,1%

1,8%

1,2%

1,7%

20

15

17

Ford C-Max

726

3.094

1,4%

1,7%

1,6%

1,6%

1,3%

1,2%

1,3%

21

29

20

Toyota Auris

726

2.959

1,4%

1,6%

1,3%

0,9%

1,2%

1,2%

1,2%

22

31

31

Kia Sportage

695

2.357

0,9%

1,3%

1,2%

0,9%

0,9%

1,1%

1,0%

23

36

29

Seat Altea

685

2.655

1,1%

1,1%

1,1%

0,8%

1,1%

1,1%

1,1%

24

26

45

Fiat Panda

662

2.330

0,9%

0,5%

0,5%

1,0%

0,9%

1,1%

1,0%

25

35

39

Fiat 500

659

2.097

1,1%

0,7%

0,4%

0,8%

0,8%

1,1%

0,9%

26

125

21

Renault Scénic

652

1.642

1,3%

1,5%

1,3%

0,0%

0,5%

1,0%

0,7%

27

37

32

Volkswagen Tiguan

644

2.104

1,0%

1,1%

1,2%

0,7%

0,8%

1,0%

0,9%

28

18

30

Nissan Juke

642

2.928

1,0%

1,2%

1,3%

1,3%

1,3%

1,0%

1,2%

29

44

25

Toyota Yaris

609

2.340

1,1%

1,2%

1,2%

0,6%

1,0%

1,0%

1,0%

30

27

78

Mercedes A Class

581

2.511

0,0%

0,0%

0,0%

1,0%

1,1%

0,9%

1,0%

31

17

23

Hyundai i30

579

3.224

1,0%

1,3%

1,8%

1,3%

1,5%

0,9%

1,3%

32

43

57

Toyota Verso

574

1.591

0,5%

0,6%

0,5%

0,6%

0,6%

0,9%

0,7%

33

49

51

Chevrolet Aveo

573

1.407

0,6%

0,7%

0,7%

0,6%

0,5%

0,9%

0,6%

34

48

16

Peugeot 207

571

1.448

   

0,6%

0,5%

0,9%

0,6%

35

57

28

Opel Insignia

564

1.910

1,1%

1,1%

1,0%

0,5%

0,7%

0,9%

0,8%

36

21

26

BMW 1-Series

558

3.459

1,2%

1,0%

1,1%

1,2%

1,6%

0,9%

1,4%

37

50

48

Peugeot 5008

544

1.925

0,6%

0,8%

0,7%

0,6%

0,8%

0,9%

0,8%

38

19

18

Dacia Sandero

531

3.846

1,1%

1,3%

2,4%

1,3%

1,8%

0,9%

1,6%

39

30

33

Audi A4

531

2.476

1,1%

1,2%

0,7%

0,9%

1,1%

0,9%

1,0%

40

32

27

Volkswagen Passat

527

1.994

1,1%

1,2%

1,1%

0,8%

0,8%

0,8%

0,8%

41

61

44

Chevrolet Cruze

509

1.339

0,7%

0,8%

0,7%

0,5%

0,5%

0,8%

0,6%

42

45

41

Dacia Duster

507

1.664

0,8%

0,8%

0,9%

0,6%

0,6%

0,8%

0,7%

43

64

46

Ford Kuga

503

1.587

0,6%

0,8%

0,8%

0,5%

0,6%

0,8%

0,7%

44

24

35

Peugeot 3008

498

2.610

1,0%

0,7%

1,1%

1,0%

1,2%

0,8%

1,1%

45

41

14

Citroen C3

459

2.772

2,0%

1,6%

1,5%

0,7%

1,3%

0,7%

1,1%

46

55

132

Seat Toledo

459

1.894

0,0%

0,0%

0,0%

0,5%

0,8%

0,7%

0,8%

47

42

52

Range Rover Evoque

445

1.666

0,6%

0,6%

0,7%

0,7%

0,7%

0,7%

0,7%

48

39

37

Skoda Fabia

440

1.533

1,0%

0,8%

0,6%

0,7%

0,6%

0,7%

0,6%

49

60

40

Peugeot 508

436

2.120

0,8%

0,9%

0,8%

0,5%

0,9%

0,7%

0,9%

50

69

56

Hyundai i20

433

1.426

0,5%

0,6%

0,7%

0,4%

0,5%

0,7%

0,6%

To be immediately updated on World’s car markets facts and data, please subscribe to our free newsletter. Just click here.

To receive a deep report on single or multiple markets, with data, facts and perspectives, just contact us for a quotation, mailing at info@focus2move.com.

This report was written by focus2move Expert for Europe, Frederick.

(64)

Share:

Leave a Reply