Subaru 2018. Sales hit new record despite Japan & China fell in double-digit

Subaru Global Sales

Subaru Global Performance in recent years has grown faster than the global industry and in the 2018 hit another All-Time record – up 0.5% – with 1.1 million units sold. The USA and Canada were marginally positive, while China and Japan declined in double-digit. In the recently published study, focus2move team projects volumes at 1.5 million by the 2025.

Subaru ranks 24th in the Brands’ Global Ranking thanks to stable growth in the 2010-2018 period of time.

Subaru concentrates the largest part of the mix (70%) in the American region (North, Centre and South). Indeed, the Japanese brand has more than doubled its sales in the USA and Canada during the 2010-2018 period of time. In the 2018, Russia and Chile were among the fastest markets.

In the 2018 Subaru has sold 1.1 million light vehicles in the World, hitting another All-Time record, improving 0.5% from the previous year.

Since the 2010 the brand sales grew up 72.5% with a CAGR of 9.1%. During the same frame of time, global light vehicles market grew up from 73.7 millions to 94.3 million with a global CAGR of 3.5%. So Subaru has sharply increased market share in this period. According to our study, in the period 2019-2025 Subaru will boost sales at 1.5 million units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Subaru in the World since 2010, reporting in the just updated market research “Subaru Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.

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