Suzuki 2017. Global sales up in double-digit

Suzuki Global Performance Suzuki Global Performance

Suzuki Global Performance in the 2017 was very positive with sales up 11.6% and improving in regions were the brand is relatively weak, like Levant and Europe. However core Asian region was is up in double-digit. The Alto is the best seller.

Following the stable performance scored in the period 2010-2016, during the first nine months of the 2017 Suzuki-Maruti has boosted sales, up 11.6%, with 3.16 million units.

At regional level, sales are improving in the regions where the brand is weaker improving their geographical mix. So, sales in the Africa (excluding the Magreb area) were up 43.2%, in Levant up 26.6%, in C.I.S. 20.9% and in the European Community 20.3%

At model wise, the best model was the Maruti Alto with 265.000 sales (+5.0%) followed by the Maruti Dzire with 225.000 (+11.4%) and the Maruti Baleno with 175.000 (+63.6%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Suzuki Global Performance Report

In the period 2010-2016 Suzuki (including Maruti) has scored a positive while not remarkable performance at global sales, growing from 2.62 million sales in the 2010 to 2.83 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 1.3%, while the industry CAGR in the period was +4.6%.

In this period, Suzuki has lost 6  steps within the Global Car Brands Ranking landing in the 18th place while Maruti stands in 19th..

Sales split at regional level confirmed in the 2016 the supremacy of the Asia region counting the 87.8% of total sales (it was 86.1% in the 2010).

Sales in Europe count 7.6% (from 7.5%), while after the decision to quite from USA and Canada,  American sales represent the 3.0% (from 3.9%).

In our report we figure out this brand’s sales data in 120 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was India with 49.2% of global sales share (from 41.5% in the 2010), ahead of Japan with 22.0% (from 23.6%), China with 5.6% (from 12.3%), Pakistan with 3.8% and Indonesia with 3.3%.

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Rank 2017Rank 2016 Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
1111Europe East4.8185.2739,4%0,2%5.458
107Africa North12.2036.002-50,8%0,2%6.565

Rank 2017Rank 2016 Sales 2017Sales 2016Variation 2017
11Maruti Alto265.236252.5985,0%
22Maruti Dzire225.043202.07611,4%
38Maruti Baleno175.209107.06663,6%
44Maruti Swift167.373168.557-0,7%
53Maruti Wagon R166.815173.286-3,7%
66Suzuki Swift159.252149.5606,5%
713Maruti Vitara140.94585.16865,5%
89Suzuki WagonR139.64594.80247,3%
95Suzuki Vitara139.557150.749-7,4%
1012Suzuki Alto106.84985.75624,6%


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