Switzerland July. Mercedes (+34.7%) & Toyota (+39.2%) pulling the market up 0.2%

Switzerland Auto Market

Switzerland Auto Market kept a stable trend in July with 25.505 sales (+0.2%). Volkswagen, leading with 11.8% of share – lost 8.1% while Mercedes surged 34.7% holding a moderate gap from BMW. Toyota entered in the Top 10, with an impressive +39.2%.

 

Economic Environment

Switzerland economic growth weakened significantly in the second quarter, following the solid performance logged in the first quarter. The manufacturing PMI fell into contractionary territory in April and further tumbled to a near seven-year low in June, while the KOF economic barometer deteriorated throughout the quarter. Meanwhile, a sharp contraction in retail sales in May bodes poorly for private consumption in Q2, although a falling unemployment rate should cushion a slowdown.

 

Market Trend

Switzerland vehicles market in the 2012-2017 period of time has been really stable with car passenger’s volume between the 300.000 and 330.000 units ending the 2017 at 314.088 sales (-1.1%).

In the 2018 the trend within the car passenger’s segment is keeping the marginal negative line. Indeed, according to the data released by the Auto Suisse, the Association of local Automotive Importers, sales have decreased by 4.6% with 299.705 units sold. The market was unable to reach the 300.000 level for the first time since 2010. The year ended with a negative annual gain for the third time in a row, influenced by the WLTP regulation introduced for EU Countries on September 1.

The 2019 started on the previous year’s negative tone, as January lost 3.5%, with sales at 20.925. February’s sales were still slightly negative (-0.5%) with 22.176 units. In March, however, the market turned out to be positive (+3%) with 28.958 registrations.

Sales continued their growth, in April, gaining 7.9% with 28.620 units. In May, despite the positive result (+0.8%), the market experiences a significant speed reduction with 28.060 units, and in June was it hit by a sales’ drop (-9.8%) with 28.382 registrations.

In July, the market was flat (+0.2%) with 25.505 registrations, leading year-t0-date figures at 182.6o7, still down 0.4%.

 

Market Outlook

After fluctuating over the 2012-2018 period of time, the Swiss market is seen to be moderately growing in the 2019-2025 period. However, persisting uncertainty surrounding a possible hard Brexit and US-China tensions are forefront risks to the outlook.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At brand wise, year-to-date Volkswagen is the leader with at 20.825 (+1.7%) with 11.4% of market share.

In second place, Mercedes with 14.859 sales (+2.7%) few units above BMW with 14.243 (-2.3%).

Behind Skoda with 14.076 units (+20.9%) ahead of Audi with 10.869 (-0.3%), Seat with 8.510 (+11.2%), Ford with 8.260 (-9.6%), Renault with 6.682 (-21.7%), Opel with 6.425 (-15.2%)  and in 10th place Toyota with 6.394 (+11.6%).

At model wise, the best-selling was the Skoda Octavia with 5.389 sales (+7.8%) ahead of the Volkswagen Tiguan with 4.394 (+10.5%) and the Volkswagen Golf with 3.519 (-21.5%).

You could have access here to the Switzerland Best Selling Cars  reports.

Rank 2019Rank 2018BrandSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Volkswagen20.8253.0211,7%-8,1%11,4%11,8%
22Mercedes14.8592.1192,7%34,7%8,1%8,3%
33BMW14.2432.169-2,3%3,9%7,8%8,5%
44Skoda14.0761.60720,9%12,7%7,7%6,3%
55Audi10.8691.895-0,3%-0,1%6,0%7,4%
69Seat8.5101.23011,2%0,2%4,7%4,8%
76Ford8.2601.294-9,6%-1,5%4,5%5,1%
87Renault6.682799-21,7%-13,5%3,7%3,1%
98Opel6.425774-15,2%-17,4%3,5%3,0%
1011Toyota6.39492311,6%39,2%3,5%3,6%
1110Peugeot5.639752-6,0%-35,1%3,1%2,9%
1215Volvo5.34374910,7%-4,0%2,9%2,9%
1312Fiat5.133730-10,6%-15,8%2,8%2,9%
1414Hyundai4.8846711,9%-1,2%2,7%2,6%
1513Dacia4.863783-12,0%-7,3%2,7%3,1%
1616Suzuki4.6534372,0%1,9%2,5%1,7%
1717Citroen3.803716-13,2%-1,4%2,1%2,8%
1818Mazda3.599609-4,3%27,4%2,0%2,4%
1931Tesla3.223234294,0%654,8%1,8%0,9%
2021Jeep3.13846314,1%23,5%1,7%1,8%
2122Nissan3.0183001,9%-11,5%1,7%1,2%
2219Mini2.885498-19,3%-0,2%1,6%2,0%
2324Mitsubishi2.556330-0,9%-20,7%1,4%1,3%
2420Kia2.521302-14,9%0,3%1,4%1,2%
2525Land Rover2.39431111,0%54,7%1,3%1,2%
2623Subaru2.321162-19,2%-50,2%1,3%0,6%
2726Honda2.058258-8,8%26,5%1,1%1,0%
2828Porsche1.847298-28,7%-20,5%1,0%1,2%
2927Alfa Romeo1.843262-21,5%-18,9%1,0%1,0%
3030Jaguar1.49418036,9%57,9%0,8%0,7%
3129Smart1.2551346,5%-25,6%0,7%0,5%
3234Lexus4708145,5%26,6%0,3%0,3%
3333DS39488-23,8%-20,7%0,2%0,3%
3432SsangYong30748-34,7%-15,8%0,2%0,2%
3536Ferrari266476,4%23,7%0,1%0,2%
3635Maserati24140-36,4%-13,0%0,1%0,2%
3737Chevrolet1962328,1%-39,5%0,1%0,1%
3840Dodge19339127,1%178,6%0,1%0,2%
3939Bentley1612125,8%-32,3%0,1%0,1%
4043Lamborghini1572484,7%50,0%0,1%0,1%
4142Alpine1512673,6%333,3%0,1%0,1%
4241Aston Martin1281316,4%-23,5%0,1%0,1%
4344Infiniti78716,4%-22,2%0,0%0,0%
4438Cadillac645-21,0%-44,4%0,0%0,0%
4545McLaren6310
4646Lotus459
4748Rolls-Royce428
4847Chrysler152
4950Morgan133
5049Caterham7
5152Bugatti21
5254Lancia1

Rank 2019Rank 2018GroupSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Volkswagen Group56.4478.0975,5%-2,0%30,9%31,7%
22Renault Nissan Alliance17.3482.245-12,2%-11,6%9,5%8,8%
33BMW17.1702.675-5,5%3,3%9,4%10,5%
44P.S.A.16.2612.330-12,0%-20,5%8,9%9,1%
55Mercedes Daimler16.1142.2533,0%28,5%8,8%8,8%
66F.C.A.10.8301.583-6,4%-5,0%5,9%6,2%
77Ford Group8.2601.294-9,6%-1,5%4,5%5,1%
88Hyundai-Kia7.405973-4,5%-0,7%4,1%3,8%
99Toyota Group6.8641.00413,4%38,1%3,8%3,9%
1010Geely Group5.38875810,6%-3,4%3,0%3,0%

Rank 2019Rank 2018ModelSales YTD July 2019Sales July 2019'+/- YTD 2019'+/-July 2019
11Skoda Octavia5.3896307,8%12,9%
23Volkswagen Tiguan4.39474410,5%-5,2%
32Volkswagen Golf3.519422-21,5%-26,0%
4Tesla Model 32.763186
515Mercedes A Class2.75936589,8%79,8%
65Mercedes C Class2.6793469,8%41,2%
733Skoda Karoq2.57128778,7%106,5%
842Skoda Kodiaq2.55726280,3%35,1%
94Mercedes GLC2.431273-11,4%-19,2%
107Volkswagen Polo2.394314-2,1%-17,6%
119volkswagen T-Roc2.37436513,8%-8,8%
128Fiat 5002.2323251,0%-23,3%
1332Seat Ateca2.20230939,4%53,0%
1413Skoda Fabia2.1582892,7%-13,5%
1512Seat Leon2.098278-5,0%-22,6%
166Audi A32.024304-10,5%-21,0%
1729Mini Hatch2.022363-9,4%-13,6%
1817BMW X31.9752648,6%-25,8%
1910BMW 2 Series1.915314-11,4%34,8%
2018Dacia Duster1.874289-12,1%-30,7%
2111BMW X11.861287-16,4%-3,4%
2228Seat Alhambra1.824259-3,4%-25,4%
2330Ford Focus1.81524838,1%110,2%
2494Audi Q31.788262127,2%113,0%
2516Dacia Sandero1.756284-16,6%8,4%
2621Ford Fiesta1.717382-8,9%21,7%
2726Suzuki Swift1.6981444,2%-34,5%
2825Toyota Yaris1.6282516,0%23,0%
2964Volvo XC401.54427283,8%34,7%
3020Volvo XC601.509234-25,3%-22,0%

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