Switzerland. Skoda, Seat & Tesla shone in a market up 3.9% in 2019

Switzerland Auto Market

Switzerland Auto Market registered a moderate recovery in 2019. Indeed, the Full-year sales have been 331.397, up 3.9% from the previous year. Mercedes replicated the 2018 share record while Skoda, Seat and Tesla are the fastest growing brands.

Economic Environment

Switzerland economy picked up some pace in the third quarter according to recent data, although the expansion was still modest. The reading was buoyed by rising exports of chemicals, pharmaceuticals and energy, as well as a rebound in fixed investment. However, private consumption was stuck in a low gear, amid weak consumer sentiment, while manufacturing activity was soft.

Turning to the fourth quarter, momentum likely remains moderate. While the manufacturing PMI averaged higher in October–November than in Q3, it was still in contractionary territory, and the KOF economic barometer slumped to a multi-year low in November on weak dynamics in the banking and insurance, and accommodation and food services sectors.

Market Trend

The Switzerland vehicles market is one of the most stable in the World with car passenger sales in the last decade always among the minimum of 293.000 done in the 2010 and the maximum of 329.000 of the 2012. In the 2018 sales were below the 300.000 units at the second lowest level in the decade.

In 2019, according to the data released by the Association of local Automotive Importers, sales have marginally recovered.

Indeed, the Full-year sales have been 331.397, up 3.9% from the previous year.

Due to the high level of pro capita income, the country is one of the top for sales of luxury and premium brands and represent a feud for German manufacturers with Volkswagen, Mercedes and BMW on top of brands ranking.

Volkswagen in 2019 was stable at 11.1% of share, a couple of points below the best done in this decade (13.4% in the 2012) while the second, Mercedes, which has sharply grown from the 4.2% of 2010, has replicated the 2018 8.6% share record. BMW did the record share last year as well while ending the 2019 at 8.1% share level.

The stars of the year were Skoda, ending at 7.4%, Seat, with 4.6% and Tesla, at 1.7%, over three-time more than in the 2018.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018BrandSales 2019Sales December+/- YTDShare 2019Share December
11Volkswagen34.4453.8884,5%11,06%11,17%
22Mercedes26.7302.8804,2%8,58%8,27%
33BMW24.8732.9062,4%7,99%8,35%
44Skoda24.1032.67825,8%7,74%7,69%
55Audi18.7032.4241,8%6,01%6,96%
69Seat14.3771.49925,4%4,62%4,31%
76Ford14.1501.556-6,8%4,54%4,47%
87Renault11.7181.396-7,9%3,76%4,01%
911Toyota11.0541.19916,3%3,55%3,44%
108Opel9.851599-17,4%3,16%1,72%
1115Volvo8.8589499,1%2,84%2,73%
1214Hyundai8.6871.0975,9%2,79%3,15%
1310Peugeot8.619577-11,3%2,77%1,66%
1416Suzuki8.4261.2889,8%2,71%3,70%
1512Fiat8.387669-8,5%2,69%1,92%
1613Dacia7.995601-3,7%2,57%1,73%
1718Mazda6.5376875,0%2,10%1,97%
1817Citroen6.073276-5,3%1,95%0,79%
1931Tesla6.0611.322317,4%1,95%3,80%
2021Jeep5.1424846,2%1,65%1,39%
2119Mini4.934511-13,6%1,58%1,47%
2222Nissan4.8556332,9%1,56%1,82%
2320Kia4.512415-7,5%1,45%1,19%
2424Mitsubishi4.307517-5,3%1,38%1,48%
2526Honda4.0627549,7%1,30%2,17%
2623Subaru4.023962-14,1%1,29%2,76%
2725Land Rover3.9854924,6%1,28%1,41%
2828Porsche3.8604188,3%1,24%1,20%
2927Alfa Romeo2.883216-20,3%0,93%0,62%
3030Jaguar2.22022413,4%0,71%0,64%
3129Smart1.73872-14,2%0,56%0,21%
3234Lexus93614827,5%0,30%0,43%
3332SsangYong7912482,3%0,25%0,71%
3433DS55525-25,7%0,18%0,07%
3536Ferrari4152110,1%0,13%0,06%
3637Chevrolet4134561,3%0,13%0,13%
3740Dodge3873177,5%0,12%0,09%
3835Maserati37647-37,3%0,12%0,13%
3939Bentley231114,5%0,07%0,03%
4043Lamborghini224756,6%0,07%0,02%
4142Alpine183625,3%0,06%0,02%
4241Aston Martin18049,1%0,06%0,01%
4344Infiniti12610-1,6%0,04%0,03%
4438Cadillac1167-50,2%0,04%0,02%
4545McLaren80--20,0%0,03%0,00%
4646Lotus642-4,5%0,02%0,01%
4748Rolls-Royce62240,9%0,02%0,01%
4847Chrysler312-36,7%0,01%0,01%
4950Morgan25638,9%0,01%0,02%
5049Caterham175-26,1%0,01%0,01%
5152Bugatti12271,4%0,00%0,01%
5251Lada2--80,0%0,00%0,00%
5254Lancia2-0,0%0,00%0,00%
5355Stimbo110,00%0,00%

Rank 2019Rank 2018GroupSales 2019Sales December+/- 2019Share 2019Share December
11Volkswagen Group95.9551092711,7%30,81%31,38%
23BMW29.8693419-0,6%9,59%9,82%
32Renault Nissan Alliance29.1863163-4,6%9,37%9,08%
45Mercedes Daimler28.46829522,8%9,14%8,48%
54P.S.A.25.0981477-12,9%8,06%4,24%
66F.C.A.17.6231470-6,6%5,66%4,22%
77Ford Group14.1501556-6,8%4,54%4,47%
88Hyundai-Kia13.19915120,9%4,24%4,34%
99Toyota Group11.990134717,1%3,85%3,87%
1010Geely Group8.9229519,0%2,86%2,73%

Rank 2019Rank 2018ModelSales 20192019 VarDecember SalesDecember var
11Skoda Octavia92809,8%98331,9%
23Volkswagen Tiguan70184,7%73265,2%
32Volkswagen Golf6596-8,4%112726,8%
4285Tesla Model 350281189
54Mercedes GLC4743-4,9%61225,9%
615Mercedes A Class467243,0%473-19,6%
742Skoda Kodiaq4594111,3%53443,9%
833Skoda Karoq434489,3%456160,6%
95Mercedes C Class4277-1,2%307-46,5%
107Volkswagen Polo3933-4,3%371-1,6%

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