Taiwan. Auto market back on track as in February soared 28.1%

Taiwanese Vehicles Sales

Taiwanese Vehicles Sales in 2020 started negatively, but in February immediately recovered with an outstanding performance (+28.1%). Indeed, year-to-date figures in February have been 62.247, down just 0.9%. The leader Toyota is running fast, soaring to 21.3%, while Mercedes gained the podium. Ford impressed, soaring 42.9%.

Economic Environment

Taiwanese economic growth picked up in the fourth quarter of 2019, placing annual growth for the year at a similar level to that recorded in 2018. Soaring fixed investment drove the quarterly acceleration, as the government’s pro-growth policies and trade diversion from China spurred a reshoring of capital by domestic companies.

However, consumption metrics were less positive in Q4 as a marked decrease in government spending growth more than offset a marginal acceleration in private consumption.

Turning to the first quarter of this year, activity looks likely to be severely hampered by the impact of the coronavirus outbreak in China, with Taiwan particularly vulnerable due to its intertwined supply chains and dependence on Chinese tourism and exports.

 

Market Trend

Taiwanese vehicles market (cars+LCVs) in recent years grew up with a series of all-time record and breaking the 400.000 units milestone in 2014. On this road, during the 2017 sales hit the new all-time record, the second in a row, with 446.669 units sold (+1.6%).

However, in 2018 the vehicles market decelerated, closing registrations at the lowest volume since 2015, with 432.314 sales, down 3.2%. In 2019, sales were marginally positive (+1.3%) with 438.145 sales.

In 2020, the market bounced back on track in February after an awful performance in January. Indeed, according to the Taiwan Transportation Vehicle Manufacturing Association, year-to-date figures in February have been 62.247, down just 0.9%.

Brand-wise, Toyota – the historic leader – is running fast, reaching 32.2% of share and widening the gap from the main followers. Indeed, Nissan – which has lost 4 points of share since 2010 – is registering a significant loss, while Mercedes jumped in 3rd position, despite decreasing by 7.9%.

The best performing brand is Ford, soaring 42.9% and gaining 2 spots from 2018.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2020Rank 2019BrandSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
11Toyota20.02621,3%7.61351,5%32,2%29,5%
22Nissan4.971-6,5%1.90216,4%8,0%7,4%
34Mercedes4.385-7,9%1.88828,5%7,0%7,3%
46Lexus3.7980,8%1.11189,6%6,1%4,3%
53Honda3.735-22,4%1.69531,4%6,0%6,6%
67CMC3.38914,1%1.57519,2%5,4%6,1%
79Ford3.28342,9%1.25046,9%5,3%4,8%
85Mitsubishi2.725-32,8%1.53621,3%4,4%6,0%
98BMW2.5105,3%1.14361,4%4,0%4,4%
1010Volkswagen2.3817,9%1.06226,3%3,8%4,1%
1112Mazda2.16610,5%1.0444,8%3,5%4,0%
1211Hyundai1.312-34,4%67013,4%2,1%2,6%
1313Suzuki1.153-37,5%634-12,4%1,9%2,5%
1417Skoda1.109-1,5%52519,0%1,8%2,0%
1514Luxgen1.076-14,6%357-2,7%1,7%1,4%
1615Volvo921-20,4%428-8,0%1,5%1,7%
1716Subaru844-25,2%3823,8%1,4%1,5%
1819Audi6212,3%20111,0%1,0%0,8%
1920Porsche335-32,9%162-5,8%0,5%0,6%
2018Mitsubishi Fuso330-56,5%50-86,8%0,5%0,2%
2121Infiniti233-32,3%100-30,1%0,4%0,4%
2222Kia230-23,5%794,3%0,4%0,3%
2325Tesla207162,0%78116,7%0,3%0,3%
2424Peugeot81-1,7%410,0%0,1%0,2%
2526Maserati71-2,7%37146,7%0,1%0,1%
2623Mini60-60,0%400,0%0,1%0,2%
2727Jaguar500,0%250,0%0,1%0,1%
2823Dongfeng49-67,3%490,0%0,1%0,2%
2930Bentley46130,0%37184,6%0,1%0,1%
3032Ferrari44193,3%26225,0%0,1%0,1%
3128Alfa Romeo3310,0%27800,0%0,1%0,1%
3229Lamborghini234,5%1475,0%0,0%0,1%
3331McLaren15-11,8%740,0%0,0%0,0%
3434Aston Martin1122,2%8100,0%0,0%0,0%
3535Fiat5-16,7%50,0%0,0%0,0%
3638Caterham430,0%0,0%
3636Rolls-Royce4100,0%20,0%0,0%
3733Chevrolet3-72,7%3-25,0%0,0%0,0%
3738Jeep300,0%0,0%
3837Lotus2100,0%2100,0%0,0%0,0%
3837Dodge2100,0%2100,0%0,0%0,0%
3936Cadillac1-50,0%10,0%0,0%0,0%

Rank 2020Rank 2019GroupSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
11Toyota Group23.82417,5%8.72455,5%38,3%33,8%
22Renault Nissan Alliance11.318-10,8%5.11317,2%18,2%19,8%
33Mercedes Daimler4.715-14,5%1.9384,9%7,6%7,5%
45Volkswagen Group4.5150,8%2.00120,8%7,3%7,8%
54Honda Motor3.735-22,4%1.69531,4%6,0%6,6%
68Ford Group3.28342,9%1.25046,9%5,3%4,8%
76BMW2.5741,5%1.18558,4%4,1%4,6%
89Mazda2.16610,5%1.0444,8%3,5%4,0%
97Hyundai-Kia1.542-32,9%74912,3%2,5%2,9%
1010Suzuki1.153-37,5%634-12,4%1,9%2,5%

Rank 2020Rank 2019ModelSales YTD 2020+/- YTD 2020February sales+/- February
13Toyota RAV46.518146,90%2.429238,30%
21Toyota Corolla4.90766,70%1.860135,70%
36Nissan Kicks2.6115,30%1.12030,40%
44CMC Veryca2.327-11,00%1.13225,50%
519Ford Focus2.175183,90%79489,50%
65Toyota Sienta1.919-24,20%698-20,80%
72Toyota Yaris1.827-33,20%68351,80%
87Honda CR-V1.765-23,00%74448,80%
924Lexus NX1.542117,20%389386,30%
108Toyota Vios1.335-36,10%494-48,10%

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