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Flash Reports

Taiwan November. Honda CRV shing while market keeps falling

Taiwanese Vehicles Sales Honda-CR-V_EU-Version-2019

Taiwanese Vehicles Sales fell down 13.3% in November after the marginal recovery of previous month, leading to a negative annual gain. The full year is estimated to end at 435.967 units. Impressive performance was scored by the Honda CR-V.

Economic Environment

Taiwanese economy slowed sharply in the third quarter, mainly on the back of a marked loss of momentum in the all-important external sector and a slowdown in private consumption growth, as consumer confidence receded in the quarter while the trade war between the U.S. and China continued to escalate. Looking at the fourth quarter, available data suggests growth momentum will remain feeble. In October, the PMI fell into contraction territory for the first time in nearly two-and-a-half years amid falling orders and production.

Meanwhile, export data was also weak, particularly due to subdued demand from mainland China—a trend that should continue throughout Q4 given the low growth from export orders logged in September. Though consumer demand may remain muted in the quarter, it will nonetheless be supported by a tight labor market. In addition, higher public infrastructure spending will likely help buttress investment in Q4 and beyond.

Market Trend

Taiwanese vehicles market in recent years grew up with a series of all-time record and after outpacing the 400.000 annual units in the 2014 is actually running towards the milestone of half a million. On this road, during the 2017 sales hit the new all time record, the second in a row, with 443.465 units sold (+1.6%), according to the data released by the T.T.V.M.A., the Taiwan Transportation Vehicle Manufacturing Association.

The stable trend of Q1 and Q2 in 2018 decelerated during the third quarter. After ending the Q1 with total vehicles sales at 114.160 (+6.0%) and the Q2 with 108.033 (-1.3%), the Q3 fell with 99.890 (-10.3%). In October sales were at 35.048 (-1.3%), while in November at 36.011 (-13.3%) with year to date figures at 393.142 (-2.8%). The full year is estimated to end at 435.967 units.

Market Sales November ‘+/- Nov Sales YTD 2018 ‘+/- YTD 2018 Sales 2018 est.
Car+LCV 33.090 -13,2% 358.554 -4,1% 397.841
HCV 2.921 -14,3% 34.588 13,3% 38.126
Total 36.011 -13,3% 393.142 -2,8% 435.967

Competitive Arena

At brand-wise, the market leader is Toyota selling 92.659 vehicles year to date (-9.2%) and a market share of 23.6%.

In second place Honda with 34.588 units (+13.3%) ahead of Nissan with 31.686 (-16.2%), Mercedes with 27.115 (+5.4%), Mitsubishi with 23.000 (+8.8%), Mazda with 21.230 (+7.1%), CMC with 20.548 (-3%) and Lexus with 16.073 (+8.9%).

At model-wise, the best-selling model was the Toyota Corolla with 25.293 sales (-30.1%) followed by the Toyota RAV4 with 16.793 (-15.6%), the Honda CR-V with 16.485 (+61.9%) and the new Toyota Sienta with 14.323 (+8.4%).

As Annual Member you have access to the Taiwan Best Selling Car ranking reports.

Rank 2018 Rank 2017 Brand Sales November ‘+/- Nov Sales YTD 2018 ‘+/- YTD 2018 Share YTD 2018
1 1 Toyota 7.962 -20,4% 92.659 -9,2% 23,6%
2 3 Honda 2.921 -14,3% 34.588 13,3% 8,8%
3 2 Nissan 3.686 -18,7% 31.686 -16,2% 8,1%
4 4 Mercedes 2.229 11,3% 27.115 5,4% 6,9%
5 6 Mitsubishi 1.899 -13,7% 23.000 8,8% 5,9%
6 7 Mazda 2.097 11,2% 21.230 7,1% 5,4%
7 5 CMC 1.933 -10,2% 20.548 -3,0% 5,2%
8 11 Lexus 1.552 -3,4% 16.073 8,9% 4,1%
9 9 BMW 1.630 -31,4% 14.984 -13,1% 3,8%
10 13 Volkswagen 1.454 -11,8% 14.933 16,3% 3,8%

Rank 2018 Rank 2017 Model Sales November ‘+/- Nov Sales YTD 2018 ‘+/- YTD 2018
1 1 Toyota Corolla 1.781 -42,9% 25.293 -30,1%
2 2 Toyota RAV4 1.476 -40,8% 16.793 -15,6%
3 9 Honda CR-V 1.372 17,6% 16.485 61,9%
4 3 Toyota Sienta 1.119 -9,0% 14.323 8,4%
5 4 CMC Veryca 1.359 28,8% 13.375 6,7%
6 6 Hino 1.174 -39,8% 12.223 4,2%
7 8 Toyota Yaris 1.019 15,0% 11.479 3,8%
8 5 Honda HR-V 807 -22,2% 8.978 -25,8%
9 14 Toyota Vios 591 -10,2% 8.334 6,6%
10 12 Mitsubishi Delica 712 -3,8% 8.305 -5,1%
11 7 Nissan Tiida 543 -53,4% 7.895 -31,4%
12 25 Mazda CX-5 868 43,9% 7.669 75,7%
13 10 Nissan Livina 587 -41,0% 7.621 -19,0%
14 13 CMC Zinger 574 -25,2% 7.518 -13,0%
15 11 Mazda3 618 -28,0% 7.248 -19,8%
16 18 Mercedes C Class 592 4,8% 7.026 16,7%
17 22 Lexus NX 503 -32,4% 6.461 30,2%
18 15 Nissan X-Trail 511 -11,6% 6.287 -9,0%
19 32 Volkswagen Tiguan 463 36,2% 5.781 70,2%
20 27 Mercedes GLC 538 28,4% 5.235 26,1%
21 16 Ford Kuga 468 -17,5% 5.079 -24,4%
22 20 Nissan Sentra 383 -43,6% 4.987 -5,6%
23 23 Mercedes E Class 379 -0,5% 4.732 -2,2%
24 31 Honda Fit 355 -24,1% 4.363 26,4%
25 45 Toyota C-HR 415 68,7% 4.137 85,7%
26 19 Toyota Camry 621 12,3% 4.115 -27,3%
27 24 Lexus RX 419 -1,6% 4.107 -7,2%
28 26 Mitsubishi Outlander 418 9,7% 4.081 -6,1%
29 17 Ford Focus 383 -21,5% 4.066 -38,2%
30 34 Mitsubishi Colt Plus 262 0,0% 3.895 28,3%

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