Taiwan July. Toyota (+19.9%) pushing the market up 14.4%

Taiwanese Vehicles Sales

Taiwanese Vehicles Sales in July increased by 14.4% selling 44.399 units. Toyota – holding 32.2% of share – surged 19.9% widening the gap from the followers. Outstanding performances scored by Nissan (+41.6%) and Lexus (+60.1%) while Mazda was the worst in the Top 10.

 

Economic Environment

Taiwanese economic growth seems to have remained dejected in Q2 as low export demand and the U.S.-China trade war continued to batter Taiwan’s critical tech sector. The manufacturing PMI fell to a seven-year low in June. While exports rebounded marginally in June after seven months of decline, export orders in May suggest demand will remain sluggish heading into Q3.

Nevertheless, there are tentative signs the economy might gain steam in H2: The export order contraction softened in April–May; export performance in key markets is rebounding; and soaring machinery imports in June suggest a ramp-up in fixed investment.

 

Market Trend

Taiwanese vehicles market in recent years grew up with a series of all-time record and after outpacing the 400.000 annual units in the 2014 is actually running towards the milestone of half a million. On this road, during the 2017 sales hit the new all-time record, the second in a row, with 443.465 units sold (+1.6%), according to the data released by the T.T.V.M.A., the Taiwan Transportation Vehicle Manufacturing Association.

In 2018 the vehicles market has decelerated. After a good start, the year ended with 432.314 sales losing 3.2% from the previous year. Indeed, the market has interrupted the positive growth of recent years, closing registrations at the lowest volume since 2015.

The 2019 started negatively in January with 44.143 sales (-8.1%) and worsening in February with 19.640 (-27.2%) influenced by the Lunar New Year which fell earlier.

In March, the market followed the previous months’ trend, going down 16.4% with 29.632 units. The year-to-date sales are -14.6% with 88.600 registrations.

In April, sales showed a positive outcome (+4.7%) with 32.991 registrations, while in May the market reached +10% with 35.212 units. In June the market is down 2.1%, registering 33.183 units.

In July, registrations improved by 14.4% with 44.399 units sold, leading year-to-date figures at 229.018 (-4.7%).

 

Competitive Arena

At brand-wise, the year-to-date market leader was Toyota selling 63.125 units (-3.2%) with 27.6% of market share, ahead of CMC in second place, with 20.989 (+52.3%) and Nissan with 19.717 units (-4.6%).

In fourth place, Mercedes with 17.048 units sold (-4.6%) ahead of Hino with 14.361 (+34.1%), Lexus with 12.776 (+19.4%), Lexus with 11.102 (+9.8%) and BMW with 9.648 (+3.2%), Volkswagen with 8.658 (-6%) and Mazda with 8.364 (-38.7%).

At model-wise, the best-selling model was the Toyota Corolla with 17.482 sales (-6%) followed by the Toyota RAV4 with 15.800 (+33.4%), the Honda CR-V with 10.066 (-14.9%).

As Annual Member you have access to the Taiwan Best Selling Car ranking reports.

Rank 2019Rank 2018BrandSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Toyota63.12514.317-3,2%19,9%27,6%32,2%
26CMC20.9895.03452,3%130,7%9,2%11,3%
32Nissan19.7173.500-4,6%41,6%8,6%7,9%
43Mercedes17.0482.464-4,6%-2,1%7,4%5,5%
511Hino14.3612.09934,1%-8,6%6,3%4,7%
67Lexus12.7762.87619,4%60,1%5,6%6,5%
710Ford11.1021.9809,8%38,3%4,8%4,5%
88BMW9.6481.6513,2%23,8%4,2%3,7%
99Volkswagen8.6581.582-6,0%-2,2%3,8%3,6%
105Mazda8.3642.071-38,7%-22,5%3,7%4,7%
1114Luxgen6.502767-12,4%0,0%2,8%1,7%
1213Hyundai6.2641.149-6,2%0,0%2,7%2,6%
1312Suzuki6.0491.213-17,5%0,0%2,6%2,7%
144Mitsubishi4.205560-73,3%-78,1%1,8%1,3%
1516Skoda4.0884942,9%13,8%1,8%1,1%
1615Subaru3.814727-12,5%0,0%1,7%1,6%
1717Volvo3.040482-0,5%14,2%1,3%1,1%
1819Mitsubishi Fuso2.08120011,3%198,5%0,9%0,5%
1918Audi1.384178-26,1%-27,0%0,6%0,4%
2020Porsche1.346346-25,0%0,0%0,6%0,8%
2124Tesla1.15550135,3%163,2%0,5%0,1%
2222Kia1.0941822,3%0,0%0,5%0,4%
2321Infiniti469166-54,9%22,1%0,2%0,4%
2423Mini41561-37,0%1,7%0,2%0,1%
2525Dongfeng35277-11,7%0,0%0,2%0,2%
2627Maserati242396,9%0,0%0,1%0,1%
2726Peugeot20541-28,4%0,0%0,1%0,1%
2828Jaguar19021-27,3%0,0%0,1%0,0%
2930Ferrari781120,3%0,0%0,0%0,0%
3029Bentley718-40,3%0,0%0,0%0,0%
3136Lamborghini412156,3%0,0%0,0%0,0%
3232Chevrolet3422-12,8%0,0%0,0%0,0%
3331Aston Martin283-33,3%0,0%0,0%0,0%
3438Fiat175-10,4%0,0%0,0%0,0%
3534McLaren168-46,1%1,0%0,0%0,0%
3635Rolls-Royce154-6,0%1,0%0,0%0,0%
3733Alfa Romeo101-75,6%0,0%0,0%0,0%
3837Abarth72-41,6%0,0%0,0%0,0%
3942Lotus5125,5%0,0%0,0%0,0%
4040Dodge53-37,5%0,0%0,0%0,0%
4141Cadillac31-25,0%0,0%0,0%0,0%
4239Alpina21-83,3%0,0%0,0%0,0%
4343Mitsuoka1-49,5%#DIV/0!0,0%0,0%
4445Caterham1-#DIV/0!#DIV/0!0,0%0,0%
4444Morgan10,0%#DIV/0!0,0%0,0%

Rank 2019Rank 2018GroupSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Toyota Group90.26219.2924,2%20,4%38,2%43,5%
22Renault Nissan Alliance45.3809.260-11,5%26,1%19,2%20,9%
33Mercedes Daimler19.1292.664-3,1%3,1%8,1%6,0%
44Volkswagen Group15.5882.610-8,3%-1,5%6,6%5,9%
57Ford Group11.1021.9809,8%38,3%4,7%4,5%
66BMW10.0801.7170,5%22,7%4,3%3,9%
75Mazda8.3642.071-38,7%-22,5%3,5%4,7%
88Hyundai-Kia7.3591.331-5,0%0,0%3,1%3,0%
913Other7.216-01432,2%-100,0%3,1%0,0%
1010Yulon Motor6.502767-12,4%0,0%2,8%1,7%

Rank 2019Rank 2018ModelSales YTD July 2019Sales July 2019'+/- YTD 2019'+/-July 2019
11Toyota Corolla17.4824.081-6,0%28,0%
22Toyota RAV415.8003.08233,4%40,5%
33Honda CR-V10.0662.170-14,9%23,8%
443Nissan Kicks9.8501.76113971,4%17510,0%
55CMC Veryca9.7241.63015,7%29,1%
66Toyota Yaris9.2631.59815,5%-12,3%
74Toyota Sienta8.1821.554-23,7%-8,6%
825Ford Focus5.9871.373112,7%224,6%
98Toyota Vios5.7901.441-6,0%31,4%
107Honda HR-V5.4661.067-10,4%-10,0%
1112CMC Zinger4.997909-7,0%-1,1%
1215Mercedes C Class4.9107194,4%-0,8%
139Mitsubishi Delica4.613790-16,5%-4,4%
1424Toyota Camry3.51567327,4%35,4%
1516Lexus NX3.4861.167-23,3%105,5%
1610Mazda CX-53.264587-30,0%-31,3%
1726Toyota C-HR3.13255819,5%-15,8%
1811Nissan Tiida3.005583-44,5%-27,3%
1918Volkswagen Tiguan2.974537-19,8%-20,0%
2029Mitsubishi Colt Plus2.8486401,3%21,0%
2127Lexus RX2.727523-4,8%-17,6%
2244Lexus ES2.714387175,8%154,6%
2313Nissan Livina2.656580-50,9%18,9%
2428Mitsubishi Outlander2.648501-4,6%-10,9%
25209Lexus UX2.608582
2620Ford Kuga2.549496-28,1%-14,6%
2751Toyota Auris2.515456
2817Nissan X-Trail2.486406-40,3%-39,1%
2919Mercedes GLC2.428134-20,3%-71,8%
3023Honda Fit2.311362-26,3%-35,4%

(2225)

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