Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!

Toyota leads the World’s Top 25 Car Brands Ranking at September 2012.

This report was provided aggregating official registrations data from these countries: USA, Canada, Mexico, Venezuela, Brazil, Argentina, Chile, South Africa, Egypt, All Europe (30 countries) Russia, Ukraine, Turkey, Israel, Saudi Arab, UAE, India, China, Taiwan, Malaysia, Indonesia, Thailand, Philippines, Japan , South Korea, Australia and New Zealand. These 56 countries represent 93% of global light pasengers vehicles (cars plus light commercial vehicles) world sales.

For many years, Toyota was considered the “perfect company”, where the mistakes were out of logic and results were only growing in any side of the world. The first time when the Japanese found difficulties was when the European Headquarter started failing targets with volume declined from near 1 million to around 0.5 million. The many recall campaigns launched since 2010 had also contributed to lose the fame of “perfect machine” and the last year events, tsunami in Japan and flood in Thailand, compromised the image of the “lucky company”.

However, 2012 was the year of revenge for Toyota, started with the huge support obtained by the Japanese government, which supported the internal demand with a large budget, and followed by the Thailand government “First Buyer” incentive program, which boosted the Thailand market near to double sales in a year. In Japan, Toyota holds over 30% of share and in Thailand over 40%.

In the rest of world, Toyota maintained its good position and was back the world’s leader.

Looking at the worlds ranking at September:

Toyota was the first car brand in the world, with 5.8 million vehicles sold and a share of 10.6%. Toyota was the first brand in Japan, while it was only 11 in Europe. In China and USA, Toyota had a good position: 2nd, while it was 5th in India. Both in Brazil and Russia Toyota was 8th in the market.

Volkswagen was second, with 4.5 million vehicles and a share of 8.1%. Volkswagen was leader both in China and in Europe, was 2nd in Brazil, 5th in Russia, 9th in India and Japan and 10th in USA. Looking at model range, Volkswagen looks really global with Golf, Passat, Polo and others model sold all-over the world.

Ford was 3rd, with 3.8 million, thanks to the leadership in USA and the 2nd place in Europe. Ford was 4th in Brazil, 7th in India and 9th in Russia. The market share was 6.9%.

Chevrolet was 4th, with 3.5 million, 0.3 million down from Ford and a share 6.4%. Chevrolet was strong in America, where was 2nd in USA and Russia, 3th in Brazil and among leaders in all the others country, like Argentina, Canada or Colombia. Far from its continent, Chevrolet is a bit less competitive, resulting 6th in India and 9th in China. However, the point of weakness is Europe where it was only 19th.

Nissan was 5th with 3.3 million sales, 0.2 million less than Chevrolet and a share of 6.0%. Nissan was 4th in Japan, while got down in China market where it was 5th, as in USA. Both in Brazil and in Russia Nissan was 7th, while in India was 10th and in Europe 13th.

Hyundai was 6th, with 3.0 million, 0.3 million down from Nissan, with a share of 5.5%. The best performance among top markets was obtained in India, where it was 2nd, while it was 6th in China and Russia and 7th in USA.

Honda was 7th with 2.8 million and a share of 5.2%, thanks to the 2nd position in Japan and the 4th in USA. In Brazil Honda was 7th, 8thin India and 10th in China. Honda was out of the top 20 in Russia (26th) and in Europe.

Suzuki was 8th, with 1.99 million and a share of 3.6%, thanks to the strong leadership in India (with the name Maruti). In Japan was 5th, while in the other countries was out of the top 10th. Suzuki just announced the decision to close the USA operations.

Kia was 9th with 1.8 million sales and 3.4% of share. Russia was its best market, placing in 3rd, up one spot from the previous month. In USA was 8th, while both in China and in Brazil it was 13th.

Fiat was the 10th and the 2nd European brand, with 1.3 million cars and 2.4% of share. Fiat was the market leader in Brazil, while in Europe was only 9th. In India Fiat was 13th, while in China started the sales in September 2012, better late than never.

Audi in 12th position was the leader of Luxury segment, few units ahead of BMW. This could be the first time ever for Audi on top of this segment.

In the table below the Top 25 world’s brands, with the position in the Top 7 markets:

Rank

Brand

World Ytd Sep

Market share

China

USA

Europe

Japan

Brazil

India

Russia

1

Toyota

5.836.466

10,6%

3

3

11

1

8

5

8

2

Volkswagen

4.500.279

8,1%

1

10

1

9

2

9

5

3

Ford

3.833.513

6,9%

 

1

2

 

4

7

9

4

Chevrolet

3.511.585

6,4%

9

2

19

 

3

6

2

5

Nissan

3.306.511

6,0%

5

5

13

4

7

10

7

6

Hyundai

3.039.978

5,5%

6

7

14

 

9

2

6

7

Honda

2.853.102

5,2%

10

4

 

2

6

8

26

8

Suzuki

1.999.571

3,6%

  

20

5

20

1

18

9

Kia

1.879.982

3,4%

13

8

15

 

13

 

3

10

Fiat

1.324.914

2,4%

  

9

17

1

13

 

11

Renault

1.277.664

2,3%

  

4

 

5

12

4

12

Audi

1.117.134

2,0%

16

21

6

14

 

15

21

13

BMW

1.106.905

2,0%

20

16

8

12

19

14

22

14

Wuling

1.039.684

1,9%

2

      

15

Mercedes

1.033.751

1,9%

 

15

10

11

17

16

19

16

Peugeot

1.027.517

1,9%

  

5

18

10

 

17

17

Mazda

960.452

1,7%

 

14

 

6

  

16

18

Citroen

869.505

1,6%

  

7

 

11

 

20

19

Dodge/Ram

788.573

1,4%

 

6

     

20

Opel

770.810

1,4%

  

3

   

12

21

Daihatsu

723.545

1,3%

   

3

   

22

Buick

686.589

1,2%

9

18

     

23

Mitsubishi

674.277

1,2%

   

8

12

17

13

24

Skoda

690.374

1,2%

  

12

  

11

10

25

Chana

645.749

1,2%

7

      

To be updated over this and other global countries, please subscribe to our free newsletter. Just click here.

Would you need our help, data or consulting over this country or subject, please mail at info@focus2move.com.

(154)