Tunisia 2012. Auto industry recovered

In 2012, the Tunisian car market posted 37.342 sales, up 14.2% from 2011. The market is still small as the average purchasing power remains low and the purchase of new vehicles reserved to a small portion of Tunisian population. The circulating park is old and fueled by a robust trend of used vehicles import from Europe.

The market achieved its best in the 2010, when over 44.000 units were sold, before to assist at a sharp market decline in the 2011, when the country economy was hit by the popular Arab spring protests.

Looking at the top brands performance:

Renault sold last year 6.207 vehicles, stable on 2011, with a share of 16.6%, down 1.1 points of share from 2011 and 5.3 points from 2010.

Volkswagen was 2nd selling 5.140 units with a share of 13.8%, down 3.9 points from 2011 and 7.7 from 2010. Last year the German brand had lost space from Renault, just when it was ready for outpacing it.

Peugeot was 3rd, outpacing Fiat and selling 5.095 units, with a share of 13.6%, up 1.4 points from the previous year and 4.9 points from 2010.

Fiat was 4th, with 3.574 units and a share of 9.6%, down 2.7 points from 2011 and 0.9 from 2010.

Kia was 5th with 3.450sales and a share of 9.2%, down 1.3 points of share from the previous year and 3.3 points from 2010.

Citroen was the best performer in the last two years. In the 2012 sales were 3.334, almost double than in 2010, with a share of 8.9%, up 1.2 points from 2011 and 4.9 points from 2010.

Ford performed well, growing from 6.7% of share in 2010 to 7.2% in 2012, with 2.674 sales.

Chevrolet was 8th with 1.523 sales more than double than in 2010, with a share of 4.1%, up 1.5 points from 2011 and 2.4 points from 2010.

In the table below, the Top 25 brands, ranked by year-to-date position:

Rank

Brand

2010

2011

2012

2010

2011

2012

1

Renault

9.839

6.128

6.207

21,9%

18,7%

16,6%

2

Volkswagen

9.682

5.775

5.140

21,5%

17,7%

13,8%

3

Peugeot

3.895

3.976

5.095

8,7%

12,2%

13,6%

4

Fiat

4.744

4.034

3.574

10,5%

12,3%

9,6%

5

Kia

5.606

3.418

3.450

12,5%

10,5%

9,2%

6

Citroen

1.799

2.507

3.334

4,0%

7,7%

8,9%

7

Ford

3.016

1.706

2.674

6,7%

5,2%

7,2%

8

Chevrolet

769

841

1.523

1,7%

2,6%

4,1%

9

Seat

695

1.105

1.319

1,5%

3,4%

3,5%

10

Bmw

765

382

609

1,7%

1,2%

1,6%

11

Toyota

539

460

595

1,2%

1,4%

1,6%

12

Dacia

607

609

584

1,3%

1,9%

1,6%

13

Mitsubishi

101

129

513

0,2%

0,4%

1,4%

14

Mercedes

791

274

494

1,8%

0,8%

1,3%

15

Hyundai

48

28

417

0,1%

0,1%

1,1%

16

Audi

591

412

369

1,3%

1,3%

1,0%

17

Mazda

196

65

321

0,4%

0,2%

0,9%

18

Nissan

167

144

237

0,4%

0,4%

0,6%

19

Isuzu

350

300

225

0,8%

0,9%

0,6%

20

Opel

344

78

173

0,8%

0,2%

0,5%

21

SsangYong

68

121

164

0,2%

0,4%

0,4%

22

Alfa Romeo

129

86

132

0,3%

0,3%

0,4%

23

Land Rover

30

18

64

0,1%

0,1%

0,2%

24

Volvo

80

50

60

0,2%

0,2%

0,2%

25

Lancia

0

4

29

0,0%

0,0%

0,1%

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