Tunisia 2018. Duties dragged down the market

Tunisian Vehicles Sales

Tunisian Vehicles Sales went down 17.4% in the 2018 hit by the introduction of new duties, ending the full year at 52.601 units sold. Isuzu is market leader followed by Citroen, while Renault kept the 3rd place few units ahead of Peugeot.

Economic Environment

Tunisian economy is sustained by the strong tourism and a good performance from the agricultural sector, although the large trade deficit remains a key source of concern. Despite having unlocked loans worth USD 747 million from the IMF and the World Bank in recent weeks, on 8 October Moody’s downgraded Tunisia’s outlook to negative, citing the country’s rapidly depleting foreign exchange reserves.

Tunisia’s prospects are riddled with challenges this year. The country’s main vulnerabilities—large fiscal and current account deficits coupled with low foreign reserves—are notably compounded by political instability and unrest, fueled by high unemployment and inflation.

Market Trend

Tunisian domestic vehicles market has fast grown in the recent years ending a positive trend in the 2018, when the introduction of duties have hit severely the official market.

Indeed the market have hit the all time record both in the 2016 and in the 2017 (63.678 sales) even not considering the high quota of grey market, estimated in the range of 15%. However, the government decision to increase the duties on import, effective since January 1st 2018, obtained the result to block the market development and even to move the trend in a negative pathway with 2018 sales at 52.601 (-17.4%).

MarketSales 2014Sales 2015Sales 2016Sales 2017Sales 2018'+/- 2018
Car48.26442.00041.65146.12336.388-21,1%
LCV5.22615.64018.86717.55516.213-7,6%
Total53.49057.64060.51863.67852.601-17,4%

Brand-wise, the 2018 market leader was Isuzu with 7.178 sales (+1.2%) and 13.6% of market share. In second place Citroen with 4.518 (-19.7%) followed by Renault with 3.647 (-27.4%), Peugeot with 3.617 (-16%), Kia with 3.470 (-20.7%) and Volkswagen with 3.377 (-27.9%).

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end. All these and more within  Tunisia Corner Store

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