Turkey 2018. Car industry down a shocking 35.1%

Turkish Auto Market

Turkish Autos Market in 2018 hit by currency depreciation collapsed by 35.1%, ending with 620.937 sales. Renault keeps the lead, ahead of Fiat, Volkswagen and Ford, all falling in double-digit. Fiat Egea is again the best-selling model.

Economic Environment

Turkey economy recorded a dismal fourth quarter, as the impact of the August 2018 currency crisis continued to reverberate. The manufacturing PMI was firmly in contractionary territory throughout the period on shrinking output and new orders, while business sentiment was decidedly pessimistic. Moreover, consumer spending was hit by higher interest rates, still-elevated inflation and depressed household sentiment, with retail sales declining sharply in October and vehicle sales plummeting throughout Q4. This comes after comprehensive data showed that GDP growth slowed sharply in Q3 on soft private consumption and fixed investment.

The economy is set to perform poorly this year, depressed by restrictive financial conditions constraining private consumption and fixed investment. However, the external sector should provide some support. Currency volatility and the possibility of renewed geopolitical tensions pose significant downside risks.

Market Trend

Turkish domestic vehicles market in recent years suffered for a crisis in the 2014, mainly due to economic and political reason, but since early 2015 has taken a momentum hitting the all time record both in 2015 and 2016, approaching the milestone of 1 million units, before to moderately decline in the 2017 (-2.8%).

In the 2018, worsening on economic and social environment, huge inflation and currency depreciation hit the domestic demand even in the automotive sector. Indeed, sales started falling in April with double-digit drops, keeping the negative trend for the rest of the year. Thus, the 2018 registered the lowest volume since 2009, ending the year with 620.937 units, down a disappointing 35.1%.

Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018'+/- 2018
767.681968.015983.732956.194620.937-35,1%

Competitive Arena

At brand-wise, Renault is the 2018 market leader with 85.839 sales (-34.1%) with 13,7% market share.

Three brands are fighting for the second place with actually Fiat prevailing with 70.058 (-41.6%) over Volkswagen with 66.834 (-43.1%) and Ford with 65.428 (-41.1%).

In fifth place Toyota with 33.978 (-24.8%) followed by Hyundai with 33.502 (-35.9%), Peugeot with 30.152 (-25.5%), Dacia with 29.918 (-38.1%), Honda with 28.661 (+8.5%) and in 10th place Nissan with 26.346 (-24.3%).

At model wise, the 2018 best-selling model was the Fiat Egea, for the third consecutive year, with 36.649 (-23.2%) ahead of the former leader, the Renault Megane with 31.502 sales (-27.5%) and the Renault Clio with 26.460 (-28.8%).

Updates on the top 100 Models ranking are available here.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within  Turkey Corner Store

Rank 2018Rank 2017 Sales 2018Sales 2017'+/- 2018
11Renault85.839130.276-34,1%
22Fiat70.058120.049-41,6%
33Volkswagen66.834117.481-43,1%
44Ford65.428111.064-41,1%
57Toyota33.97845.209-24,8%
65Hyundai33.50252.265-35,9%
79Peugeot30.15240.482-25,5%
86Dacia29.91848.370-38,1%
912Honda28.66126.4218,5%
1010Nissan26.34634.822-24,3%
1111Mercedes22.43834.631-35,2%
1213Skoda21.34024.679-13,5%
138Opel20.96044.707-53,1%
1415Audi13.29521.585-38,4%
1516BMW12.72819.564-34,9%
1614Citroen12.30222.757-45,9%
1717Seat10.38316.064-35,4%
1818Kia9.64114.528-33,6%
1919Volvo5.9434.47033,0%
2021Mitsubishi4.1594.250-2,1%
2120Suzuki2.8784.316-33,3%
2224Jeep2.4302.3573,1%
2322Isuzu2.2382.678-16,4%
2423Iveco1.5982.566-37,7%
2526Subaru1.4711.726-14,8%
2628Mini1.3731.480-7,2%
2725Land Rover1.2481.879-33,6%
2829Mazda1.0051.412-28,8%
2927Karsan9601.573-39,0%
3030Porsche565670-15,7%
3131SsangYong396617-35,8%
3235DS23611998,3%
3332Jaguar220339-35,1%
3433Alfa Romeo203320-36,6%
3537Lexus56101-44,6%
3638Maserati5576-27,6%
3736Smart35105-66,7%
3834Infiniti18122-85,2%
3840Ferrari181612,5%
3939Aston Martin1625-36,0%
4040Bentley1016-37,5%

Rank 2018Rank 2017 Sales 2018Sales 2017'+/- 2018Share 2018
11Renault Nissan Alliance146.280217.840-32,8%23,6%
22Volkswagen Group112.430180.502-37,7%18,1%
33F.C.A.74.362125.384-40,7%12,0%
44Ford Group65.428111.064-41,1%10,5%
55P.S.A.63.650108.065-41,1%10,3%
66Hyundai-Kia43.14366.793-35,4%6,9%
77Toyota Group34.03445.310-24,9%5,5%
89Honda Motor28.66126.4218,5%4,6%
98Mercedes Daimler22.47334.736-35,3%3,6%
1010BMW14.10121.044-33,0%2,3%

Rank 2018Rank 2017ModelSales 2018Sales 2017'+/- 2018
11Fiat Egea36.64947.704-23,2%
22Renault Mégane31.50243.480-27,5%
33Renault Clio26.46037.161-28,8%
416Honda Civic25.13919.19531,0%
510Toyota Corolla23.57626.650-11,5%
65Volkswagen Passat22.32229.627-24,7%
74Ford Transit/Tourneo Courier19.99036.521-45,3%
86Ford Transit17.12728.885-40,7%
915Nissan Qashqai14.96219.771-24,3%
107Fiat Fiorino14.54127.441-47,0%
1119Dacia Duster12.95116.970-23,7%
1212Ford Focus12.93322.038-41,3%
139Fiat Doblo12.72726.892-52,7%
148Opel Astra12.40927.059-54,1%
1520Peugeot 30111.87315.813-24,9%
1611Renault Symbol11.66822.052-47,1%
1713Hyundai i2011.15320.631-45,9%
1814Volkswagen Polo9.89220.484-51,7%
1917Dacia Sandero9.18618.706-50,9%
2018Volkswagen Golf8.70618.102-51,9%
2124Volkswagen Transporter8.13810.985-25,9%
2241Peugeot 30088.0636.39526,1%
2333Skoda Superb7.8718.423-6,6%
2430Skoda Octavia7.2509.142-20,7%
2528Volkswagen Caddy6.9889.889-29,3%
2621Hyundai Accent6.47911.947-45,8%
2737Hyundai Tucson6.3137.697-18,0%
2832Volkswagen Tiguan6.2688.847-29,2%
2927Seat Leon6.09910.350-41,1%
3022Mercedes C Class5.86111.646-49,7%

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