Turkey. In the 2019 domestic market is still collapsing (-31.9%) despite October boomed at 127%

Turkish Auto Market is collapsing after 26th months of consecutive fall and with Year to Date October 2019 sales down 31.9%, while October boomed at 127.5%. Full year market is projected at half a million units, almost the half of the record volume hit in the 2016. The geopolitical tensions and Turkish lira devaluation risk to prolong the fall across the 2020.

Economic Environment

Turkey economic downturn likely eased somewhat in the third quarter. In the first two months of Q3, the industrial sector decelerated less sharply and merchandise export growth accelerated. On the other hand, retail sales fell at a steep pace in the same period, while consumer sentiment soured in the quarter as a whole, boding ill for private consumption growth. Business confidence also worsened in the quarter, suggesting fixed investment growth eased.

Against this backdrop, the government unveiled its optimistic new economic program on 30 September, setting a growth target of 5.0% for next year and thereafter, but it was largely void of concrete plans. Meanwhile, geopolitical tensions and market volatility came to the forefront again in mid-October after the government sent its army into northern Syria.

Market Trend

The automotive industry is the largest industrial sector in Turkey and is the hub for several European and Japanese manufacturers which invested in production facilities to cover the domestic demand while exporting in Europe, Levant and North Africa.

In the last decade the stability of the market has been compromised with strong oscillation of Turkish lira which have changed the convenience to export while the domestic market is heavily depending by the economic trend which suffer from the political structure, now concentrated in the hands of a single man.

Looking at recent years domestic market trend, it is easy to see strong crisis hitting the market periodically.

In the 2014 the marked felt down before to recover in the period 2015-2016. In the second part of the 2017 a new crisis approached the market and in that year sales declined moderately (-2.8%) before to collapse in the 2018, losing 35.1% and in the current year.

The almost negative economic environment has hit the consumer demand and the market is losing for 26th consecutive month with Year to Date October 2019 figures at  330.384 units (-31.9%).

Competitive Arena

Despite all volume dramatically dropped last year, to read the ranking by brand is a real nightmare, with all brands falling down sharply.

The new market leader is Fiat with year to date October sales at 48.379 (-7.4%) and 14.6% market share.

In second place, Renault – the former leader – with 45.802 sales (-32.8%) followed by Volkswagen with 35.212 (-32.7%) and Ford and with 31.208 (-40.8%).

In fifth place Toyota with 19.007 (-23.5%) followed by Peugeot with 18.972 (-16.6%), Hyundai with 17.040 (-41.4%), Honda with 14.425 (-35.7%), Opel with 12.155 (-30.5%) and in 10th place Dacia with 12.076 (-48.5%).

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018BrandSales YTD 2019Sales October'+/- YTD 2019'+/- OctoberShare YTD 2019Share October
12Fiat48.3795.705-7,4%129,1%14,6%11,6%
21Renault45.8023.010-32,8%86,0%13,9%6,1%
33Volkswagen35.2126.405-32,7%236,2%10,7%13,1%
44Ford31.2085.145-40,8%132,7%9,4%10,5%
55Toyota19.0072.511-23,5%75,7%5,8%5,1%
67Peugeot18.9723.258-16,6%336,1%5,7%6,6%
76Hyundai17.0402.606-41,1%98,9%5,2%5,3%
89Honda14.4252.072-35,7%1,2%4,4%4,2%
913Opel12.1552.587-30,5%378,2%3,7%5,3%
108Dacia12.0761.890-48,3%46,9%3,7%3,9%
1111Mercedes11.7591.846-39,7%100,0%3,6%3,8%
1212Skoda10.4062.291-37,1%196,8%3,1%4,7%
1310Nissan9.9071.248-43,5%-24,5%3,0%2,5%
1414Audi7.7161.546-20,0%676,9%2,3%3,2%
1516Citroen7.2971.851-28,5%330,5%2,2%3,8%
1615BMW6.5441.046-34,9%205,0%2,0%2,1%
1718Kia4.562824-39,8%116,8%1,4%1,7%
1817Seat4.4281.008-49,5%327,1%1,3%2,1%
1919Volvo3.224593-28,1%91,3%1,0%1,2%
2021Suzuki1.690311-12,5%241,8%0,5%0,6%
2120Mitsubishi1.638277-49,8%113,1%0,5%0,6%
2222Jeep1.336161-15,4%80,9%0,4%0,3%
2326Mini9141337,0%166,0%0,3%0,3%
2427Land Rover862170-6,4%174,2%0,3%0,3%
2524Iveco851128-30,1%77,8%0,3%0,3%
2623Isuzu64899-58,9%312,5%0,2%0,2%
2725Subaru48545-56,3%-32,8%0,1%0,1%
2829Karsan40092-45,7%162,9%0,1%0,2%
2931SsangYong25840-9,8%471,4%0,1%0,1%
3030Porsche25735-48,4%25,0%0,1%0,1%
3128Mazda23625-71,6%25,0%0,1%0,1%
3234Alfa Romeo2241535,8%-37,5%0,1%0,0%
3333Jaguar1863834,8%192,3%0,1%0,1%
3432DS14644-29,1%1000,0%0,0%0,1%
3535Lexus348-27,7%0,0%0,0%0,0%
3637Smart32723,1%75,0%0,0%0,0%
3736Maserati253-37,5%-50,0%0,0%0,0%
3839Aston Martin16233,3%0,0%0,0%0,0%
3938Ferrari16--5,9%-100,0%0,0%0,0%
4041Lamborghini7-250,0%0,0%0,0%
4140Bentley4--50,0%-100,0%0,0%0,0%

Rank 2019Rank 2018GroupSales YTD 2019Sales October'+/- YTD 2019'+/- OctoberShare YTD 2019Share October
11Renault Nissan Alliance69.4236.425-38,2%37,0%21,0%13,1%
22Volkswagen Group58.03011.285-33,9%259,2%17,6%23,0%
33F.C.A.50.8316.012-8,0%124,2%15,4%12,3%
45P.S.A.38.5707.740-23,8%349,5%11,7%15,8%
54Ford Group31.2085.145-40,8%132,7%9,4%10,5%
66Hyundai-Kia21.6023.430-40,9%103,0%6,5%7,0%
77Toyota Group19.0412.519-23,5%75,3%5,8%5,1%
88Honda Motor14.4252.072-35,7%1,2%4,4%4,2%
99Mercedes Daimler11.7911.853-39,6%99,9%3,6%3,8%
1010BMW7.4581.179-31,6%200,0%2,3%2,4%

Rank 2019Rank 2018ModelSales YTD 2019Sales October'+/- YTD 2019'+/- October
11Fiat Egea33.2841.27932,5%-6,4%
23Renault Clio21.5601.3380,4%481,7%
32Renault Mégane16.7621.102-34,6%46,0%
45Toyota Corolla14.9341.751-8,7%65,5%
54Honda Civic11.958813-37,6%-56,1%
66Volkswagen Passat9.302725-43,6%-6,3%
716Volkswagen Golf6.807543-10,1%127,2%
87Nissan Qashqai6.606553-38,4%-34,3%
917Peugeot 30085.684253-10,6%-19,4%
108Dacia Duster5.182680-46,3%-3,1%

(2634)

Share: