Turkey July. Fiat on top of a market down an awful 66%

Turkish Autos Market in July dropped down by a huge 66% with 17.927 units sold. Despite declining over 60% from the previous year Fiat is on top, a few units ahead of Renault. Volkswagen was among the worst performers, losing the market podium.

 

Economic Environment

Turkey economy is expected to have shrunk again in the second quarter. On an annual basis, industrial output continued to fall in April and May, albeit at a more moderate pace than in Q1 amid a softer contraction in manufacturing production. The manufacturing PMI, meanwhile, remained entrenched in contractionary territory through the quarter despite reaching a near one-year high in June.

Furthermore, retail sales fell at a sharper pace in April–May than in Q1. This came amid ongoing currency weakness; frail consumer credit growth; and still-elevated inflationary pressures in the quarter.

 

Market Trend

Turkish domestic vehicles market in recent years suffered for a crisis in the 2014, mainly due to economic and political reason, but since early 2015 has taken a momentum hitting the all time record both in 2015 and 2016, approaching the milestone of 1 million units, before to moderately decline in the 2017 (-2.8%).

In the 2018, worsening on economic and social environment, huge inflation and currency depreciation hit the domestic demand even in the automotive sector. Indeed, sales started falling in April with double-digit drops, keeping the negative trend for the rest of the year. Thus, the 2018 registered the lowest volume since 2009, ending the year with 620.937 units, down a disappointing 35.1%.

In 2019 the market was on the previous year’s track, with January  down an awful 59%, with sales at 14.373. February was not even better, with market down 47.1% and sales at 24.875.

In March the market kept the free fall (-35.3%), reaching year-to-date sales 88.469 (-44.2%).

Sales, in April, declined even faster than the previous month, reaching -56.5% with 30.971 figures. The scenario is not different in May, where sales are down 54.6% with 33.016 units. In June, registrations lost 16.4% with 42.688 sales.

In July, the market declined by a huge 66% with 17.927 sales, dragging year-to-date figures down 47.5% at 213.071 units.

 

Market Outlook

After hitting the all time record, the Turkish market started declining in 2017 and went into free fall the following year. Indeed, the 2019-2025 period of time is uncertain, due to a fragile economic environment and with restrictive financial conditions constraining private consumption and fixed investment. Moreover, currency volatility and the possibility of renewed geopolitical tensions pose significant downside risks.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At brand-wise, year-to-date Fiat is on top of the current ranking, with 33.219 sales (-26.3%) and 15.6% market share.

In second place, Renault with 32.058 sales (-45.9%) followed by Ford with 20.745 (-53.3%) Volkswagen and with 20.357 (-54.4%).

In fifth place Toyota with 12.525 (-37.4%) followed by Peugeot with 12.344 (-37.2%), Hyundai with 11.712 (-52.8%), Honda with 9.351 (-43.3%), Dacia with 8.088 (-57.3%) and in 10th place Nissan with 7.417 (-53.6%).

At model wise, the best-selling cars is the Fiat Egea with 24.822 units sold (+14%) ahead of the Renault Clio with 14.801 (-24.3%) and the Renault Megane with 12.094 (-44.6%).

Updates on the top 100 Models ranking are available here.

Rank 2019Rank 2018BrandSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
12Fiat33.2192.116-26,3%-63,9%15,6%11,8%
21Renault32.0582.862-45,9%-59,9%15,0%16,0%
34Ford20.7451.189-53,3%-79,7%9,7%6,6%
43Volkswagen20.3571.291-54,4%-76,6%9,6%7,2%
55Toyota12.5251.398-37,4%-55,6%5,9%7,8%
67Peugeot12.3441.077-37,2%-68,6%5,8%6,0%
76Hyundai11.7121.501-52,8%-42,6%5,5%8,4%
89Honda9.351880-43,3%-64,0%4,4%4,9%
98Dacia8.088628-57,3%-75,9%3,8%3,5%
1011Mercedes7.417940-53,6%-43,2%3,5%5,2%
1113Opel6.949712-51,7%-66,1%3,3%4,0%
1210Nissan6.856467-48,4%-57,7%3,2%2,6%
1312Skoda5.486334-61,0%-82,0%2,6%1,9%
1414Audi4.346467-48,0%-44,4%2,0%2,6%
1515BMW4.077585-52,3%-23,0%1,9%3,3%
1616Citroen3.686415-57,9%-70,2%1,7%2,3%
1718Kia2.622233-59,0%-74,7%1,2%1,3%
1817Seat2.223169-69,9%-87,8%1,0%0,9%
1919Volvo2.052210-39,2%-59,6%1,0%1,2%
2020Mitsubishi1.14642-54,5%-87,2%0,5%0,2%
2121Suzuki1.07131-30,5%-88,4%0,5%0,2%
2222Jeep96782-26,2%-41,4%0,5%0,5%
2326Mini62631-9,1%-69,9%0,3%0,2%
2424Iveco59641-37,5%-70,1%0,3%0,2%
2523Isuzu45029-68,0%-76,4%0,2%0,2%
2627Land Rover44588-43,8%31,3%0,2%0,5%
2725Subaru37022-57,8%-79,2%0,2%0,1%
2829Karsan2842-44,6%-97,8%0,1%0,0%
2934Alfa Romeo196773,5%-50,0%0,1%0,0%
3031SsangYong18419-23,7%-66,1%0,1%0,1%
3130Porsche17722-51,2%-55,1%0,1%0,1%
3228Mazda1769-72,9%-87,7%0,1%0,1%
3333Jaguar101121,0%100,0%0,0%0,1%
3432DS745-42,6%-50,0%0,0%0,0%
3537Smart211-4,5%-83,3%0,0%0,0%
3535Lexus213-41,7%-40,0%0,0%0,0%
3636Maserati201-33,3%-66,7%0,0%0,0%
3738Ferrari13118,2%-50,0%0,0%0,0%
3839Aston Martin9228,6%100,0%0,0%0,0%
3941Lamborghini73250,0%0,0%0,0%
4040Bentley4--20,0%0,0%0,0%

Rank 2019Rank 2018GroupSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Renault Nissan Alliance48.1483.999-48,8%-64,2%22,6%22,3%
23F.C.A.35.0112.248-26,3%-63,5%16,4%12,5%
32Volkswagen Group32.6002.286-56,4%-76,3%15,3%12,8%
45P.S.A.23.0532.209-46,3%-68,1%10,8%12,3%
54Ford Group20.7451.189-53,3%-79,7%9,7%6,6%
66Hyundai-Kia14.3341.734-54,0%-51,0%6,7%9,7%
77Toyota Group12.5461.401-37,4%-55,6%5,9%7,8%
88Honda Motor9.351880-43,3%-64,0%4,4%4,9%
99Mercedes Daimler7.438941-53,5%-43,3%3,5%5,2%
1010BMW4.703616-49,0%-28,6%2,2%3,4%

Rank 2019Rank 2018ModelSales YTD July 2019Sales July 2019'+/- YTD 2019'+/-July 2019
11Fiat Egea24.8221.53014,0%-55,7%
23Renault Clio14.8011.225-24,3%-51,8%
32Renault Mégane12.0941.265-44,6%-48,5%
45Toyota Corolla9.8891.126-25,3%-53,3%
54Honda Civic8.403810-39,6%-62,7%
67Ford Transit/Tourneo Courier7.025570-49,5%-67,0%
7224Ford Transit/Tourneo6.093248
86Volkswagen Passat5.022481-62,4%-75,3%
99Nissan Qashqai4.960310-40,2%-49,9%
1020Volkswagen Golf4.922250-26,4%-64,9%
1122Peugeot 30084.697340-12,9%-65,2%
128Ford Transit4.48695-61,3%-93,1%
1313Fiat Doblo3.758295-57,8%-71,5%
1411Dacia Duster3.675261-52,2%-65,2%
1512Ford Focus3.294150-63,3%-88,3%
1610Fiat Fiorino3.262197-66,1%-79,9%
1715Peugeot 3013.213265-62,4%-80,8%
1827Hyundai Tucson3.147286-4,7%-6,2%
1917Hyundai i203.058556-66,8%-45,8%
2024Skoda Octavia2.972134-41,6%-78,5%

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