Turkey. Citroen booming (+451.7%) in market suddenly up 89.6%

Turkey auto sales

Turkish Auto Market in 2020 started with a spectacular recovery. Indeed, year-to-date figures in February have been 74.417, booming 89.6%. Renault follows the outstanding market trend, holding 14% of share, ahead of Fiat and Volkswagen.

 

Economic Environment

Turkey economy strengthened markedly and by more than expected in the fourth quarter, with GDP growing at the quickest pace in nearly two years on resurgent domestic demand amid a surge in private consumption—due to lower interest rates, a credit impulse and a supportive base effect. However, net exports dragged on growth as the rise in domestic demand was accompanied by skyrocketing import growth while exports increased only modestly.

Data for the first quarter of 2020, meanwhile, points to another strong outturn. Consumer credit growth jumped to a near six-year high in January and hints at continued strong private consumption growth in the quarter, despite an uptick in inflation and a slight easing in consumer sentiment.

 

Market Trend

The automotive industry is the largest industrial sector in Turkey and is the hub for several European and Japanese manufacturers which invested in production facilities to cover the domestic demand while exporting in Europe, Levant and North Africa.

In the last decade the stability of the market has been compromised with strong oscillation of Turkish lira which have changed the convenience to export while the domestic market is heavily depending by the economic trend which suffer from the political structure, now concentrated in the hands of a single man.

Looking at recent years domestic market trend, it is easy to see strong crisis hitting the market periodically.

In the 2014 the marked felt down before to recover in the period 2015-2016. In the second part of the 2017 a new crisis approached the market and in that year sales declined moderately (-2.8%) before to collapse in the 2018, losing 35.1% and in 2019 registrations fell down 21.2% due to negative economic environment.

In 2020, the market started with a spectacular recovery. Indeed, year-to-date figures in February have been 74.417, booming 89.6%.

Brand-wise, Renault follows the outstanding market trend, taking the market crown with 14% of share, ahead of Fiat and Volkswagen. Fantastic performances scored by Toyota (+233%), Peugeot (+168%), Dacia (+223.2%) and Citroen (+452%).

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2020Rank 2019BrandSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
12Renault10.39389,90%7.479118,20%14,00%15,90%
21Fiat9.13058,60%5.89457,10%12,30%12,50%
33Volkswagen8.62096,60%4.92571,00%11,60%10,40%
44Ford6.64056,80%4.45574,00%8,90%9,50%
58Toyota5.240232,90%2.864126,80%7,00%6,10%
67Peugeot4.751168,10%2.995185,00%6,40%6,40%
711Dacia4.735223,20%2.203124,10%6,40%4,70%
85Hyundai3.30420,10%2.00621,60%4,40%4,30%
917Citroen2.709451,70%1.875557,90%3,60%4,00%
106Honda2.53937,30%1.43841,50%3,40%3,10%
1114Skoda2.454195,00%1.570168,40%3,30%3,30%
129Mercedes2.44266,30%1.71955,60%3,30%3,60%
1312Opel2.406116,20%1.801135,40%3,20%3,80%
1419Seat1.777315,20%1.199314,90%2,40%2,50%
1516Kia1.474168,00%1.144196,40%2,00%2,40%
1613Audi1.19432,80%73381,40%1,60%1,60%
1710Nissan1.190-18,90%367-56,70%1,60%0,80%
1815BMW1.06630,80%81576,00%1,40%1,70%
1921Jeep526100,80%330103,70%0,70%0,70%
2018Volvo300-34,20%25613,80%0,40%0,50%
2120Mitsubishi2957,70%167-11,60%0,40%0,40%
2224Land Rover15948,60%151112,70%0,20%0,30%
2325Iveco14744,10%8353,70%0,20%0,20%
2422Suzuki146-15,10%12415,90%0,20%0,30%
2527Isuzu12267,10%8345,60%0,20%0,20%
2634DS111909,10%1011162,50%0,10%0,20%
2728Mini11064,20%8264,00%0,10%0,20%
2831SsangYong96284,00%54260,00%0,10%0,10%
2923Subaru76-36,70%59-13,20%0,10%0,10%
2926Karsan76-5,00%28-41,70%0,10%0,10%
3033Jaguar47135,00%47161,10%0,10%0,10%
3030Porsche476,80%362,90%0,10%0,10%
3135Smart28250,00%16433,30%0,00%0,00%
3232Alfa Romeo240,00%160,00%0,00%0,00%
3329Mazda18-69,00%7-75,90%0,00%0,00%
3435Lexus1475,00%775,00%0,00%0,00%
3537Ferrari4100,00%350,00%0,00%0,00%
3637Aston Martin350,00%20,00%0,00%
3736Maserati2-66,70%2-50,00%0,00%0,00%
3837Bentley1-50,00%10,00%0,00%
3838Lamborghini10,00%10,00%0,00%

Rank 2020Rank 2019BrandSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
11Renault Nissan Alliance16.61391,4%10.21687,6%22,3%21,7%
22Volkswagen Group14.094113,8%8.465101,9%18,9%18,0%
35P.S.A.9.977194,6%6.772221,1%13,4%14,4%
43F.C.A.9.83359,8%6.32858,6%13,2%13,4%
54Ford Group6.64056,8%4.45574,0%8,9%9,5%
68Toyota Group5.254232,1%2.871126,6%7,1%6,1%
76Hyundai-Kia4.77844,7%3.15054,7%6,4%6,7%
87Honda Motor2.53937,3%1.43841,5%3,4%3,1%
99Mercedes Daimler2.47067,3%1.73556,6%3,3%3,7%
1010BMW1.17633,3%89774,9%1,6%1,9%

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