Turkish car market ahead albeit 12 days of strike.

Turkish car market

Turkish car market kept momentum albeit 12 days of strike in May and grew an additional 40% reinforcing its status of fastest growing market worldwide into the 2015. Ford, Toyota, Skoda and Seat shine more than doubling sales.

Economic Outlook

The ruling Justice and Development Party (AKP) suffered a major setback in 7 June’s elections, losing the majority it has held in parliament since 2002. Preliminary results show that the AKP won 256 seats in the 550-seat parliament, which is significantly fewer than the 327 seats it had held.

Moreover, the result was far below the 330 seats President Recep Tayyip Erdogan needed to hold a referendum on constitutional change. AKP’s top electoral priority, which is to switch from the current parliamentary system of government to a presidential system, is likely to be put on the back burner following the poor result.

In addition, AKP will now have to look for coalition partners with which it can form a government and it’s possible that negotiations will be drawn out or even unsuccessful given the large ideological and political differences between the parties.

Market Outlook

During the last decade, Turkish domestic market performance had been disappointing with a series of up and down related with the country confused development, with a harsh politic democracy and low pro capita increase albeit a vision to join the European Community.

At the end of 2014 the market came out of over 12 month decline with expectations for a good recovery in the 2015, but no any observers could predict the prolonged vertical growth shown by the market in these month. Actually Turkey is the fastest growing market inside the Top 100 worldwide.

Following the +48.6% scored in the first quarter, momentum has not vanished with a +71.8% in April. In Ma,y according to data released by O.D.D., Otomotiv Distribütörleri Derneği, the total new Car Passengers sold in Turkey have been 81.542, up a huge 40.3% compared with the correspondent period last year.

The performance was obtained albeit a twelve days strike has suspended the production in several local plants.

Adding this new exploit, year to date sales had been 344.477, up 51.9% fom the correspondent period in 2014.

Competitive Arena

During this start of 2015, four brands are posting spectacular performances in a general almost positive trend.

The first is Ford, advanced in second place with sales boomed 121.4% at 43.273 gaining two spots from last year. Toyota is growing 104.1% fueled by last generation Corolla, locally made, and is ranking in sixth place. Skoda, in 14th place, is growing 128.8% while Seat in 18th 96.5%.

Volkswagen stands on top of the list with 54.251 sales year to date and 12.847 in May.

As far as the Car Groups performance,  the May leader was again Volkswagen group with 22.7% of market share, ahead of Renault-Nissan alliance with 15.9% and Ford with 13.0%.

As far as best-selling models ranking, the leader was Fiat Linea with 3.362 units (+15.0%), followed by Fiat Doblò with 3.334 (+145.9%),  Renault Symbol with 3.119 units (+157.5%), Ford Courier with 3.009 (+240.4%) and Volkswagen Passat with 3.000 (+97.9%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank MayRank YTDBrandSales MaySales YTD MayVar MayVar YTD MayShare MarShare AprShare May
11Volkswagen12.84754.25140,4%46,8%15,5%14,4%15,8%
22Ford10.59043.27389,3%121,4%11,9%11,9%13,0%
33Fiat9.05739.47532,1%52,0%11,2%11,6%11,1%
44Renault7.04837.201-2,5%21,1%11,8%11,6%8,6%
55Hyundai4.90119.73834,2%37,7%5,5%5,3%6,0%
66Toyota4.03018.28660,2%104,1%5,9%5,6%4,9%
77Opel3.94315.85117,8%33,4%4,8%5,2%4,8%
89Peugeot3.69613.37189,6%82,6%3,6%4,0%4,5%
98Dacia3.50115.16951,6%49,2%4,4%3,8%4,3%
1012BMW2.89610.73749,4%81,3%2,8%3,0%3,6%
1111Mercedes2.74311.3576,5%20,0%3,9%3,0%3,4%
1213Nissan2.4028.889100,0%-11,6%2,2%2,5%2,9%
1310Citroen2.31011.67839,2%78,1%3,2%4,3%2,8%
1414Skoda2.1628.72037,0%128,8%2,5%2,6%2,7%
1516Seat1.7406.355114,5%95,7%1,8%2,0%2,1%
1615Audi1.7387.1428,8%42,8%2,0%2,2%2,1%
1717Kia1.4935.87567,9%50,3%1,6%1,8%1,8%
1818Honda1.2174.86741,2%-9,2%1,3%1,3%1,5%
1919Volvo8562.84963,0%35,0%0,8%0,8%1,0%
2021Isuzu3801.60248,4%40,0%0,4%0,4%0,5%
2120Mitsubishi3692.30433,7%74,9%0,8%0,5%0,5%
2222Jeep2681.479482,6%414,3%0,4%0,4%0,3%
2323Iveco21098325,0%29,3%0,3%0,3%0,3%
2425Subaru14468633,3%19,6%0,3%0,2%0,2%
2527Mini14348695,9%-17,9%0,2%0,1%0,2%
2624Karsan13779511,4%157,0%0,2%0,3%0,2%
2730Alfa Romeo134359-8,8%26,3%0,1%0,1%0,2%
2826Land Rover132584-8,3%62,7%0,3%0,1%0,2%
2929Mazda130373116,7%8,3%0,1%0,1%0,2%
3031Proton843165,0%3,8%0,1%0,1%0,1%
3128SsangYong57387-6,6%1,3%0,1%0,1%0,1%
3232Porsche5524834,1%41,7%0,1%0,1%0,1%
3333Tata4221455,6%85,9%0,1%0,0%0,1%
3434Chery35184-34,0%64,2%0,1%0,0%0,0%
3535Suzuki14106-92,2%-73,6%0,0%0,0%0,0%
3640Infiniti1013900,0%50,0%0,0%0,0%0,0%
3738Maserati92580,0%-69,6%0,0%0,0%0,0%
3836Jaguar688200,0%581,8%0,1%0,0%0,0%
3937Smart5330,0%0,0%0,0%0,0%0,0%
4041Bentley3850,0%66,7%0,0%0,0%0,0%
4039Geely3230,0%-46,2%0,0%0,0%0,0%
4142Ferrari250,0%-80,0%0,0%0,0%0,0%
Rank MayRank YTDGroupSales MaySales YTD MayVar MayVar YTD MayShare MarShare AprShare May
11Volkswagen18.54576.72940,7%55,2%21,9%21,2%22,7%
22Renault-Nissan12.96161.27220,7%21,0%18,4%18,0%15,9%
33Ford10.59043.27389,3%121,4%11,9%11,9%13,0%
44FCA9.68042.32833,7%54,2%12,0%12,3%11,9%
55Hyundai-Kia6.39425.61340,8%40,2%7,1%7,2%7,8%
66PSA6.00625.04966,4%80,4%6,7%8,4%7,4%
77Toyota4.03018.28660,2%104,1%5,9%5,6%4,9%
88General Motors3.94315.85117,6%22,0%4,8%5,2%4,8%
910BMW3.03911.22351,1%73,2%3,0%3,1%3,7%
109Mercedes Daimler2.74811.3906,5%19,9%3,9%3,1%3,4%
1111Honda1.2174.86741,2%-9,2%1,3%1,3%1,5%
1212Geely Group8592.87262,7%32,8%0,8%0,8%1,1%
1314Isuzu Motors3801.60248,4%40,0%0,4%0,4%0,5%
1413Mitsubishi3692.30433,7%74,9%0,8%0,5%0,5%
1515Tata1808864,0%87,1%0,4%0,2%0,2%
1617Fuji Heavy Industries14468633,3%19,6%0,3%0,2%0,2%
1716Koç Holding13779511,4%157,0%0,2%0,3%0,2%
1819Mazda130373116,7%8,3%0,1%0,1%0,2%
1920Proton843165,0%3,8%0,1%0,1%0,1%
2018Mahindra Group57387-6,6%1,3%0,1%0,1%0,1%
2121Chery Automobile35184-34,0%64,2%0,1%0,0%0,0%
2222Suzuki14106-92,2%-73,6%0,0%0,0%0,0%
Rank MayRank 2015ModelSales MaySales YTDVar MayVar 2015Share MayShare YTDShare Apr
11Fiat Linea3.36214.81215,0%62,8%4,1%4,3%4,8%
22Fiat Doblo3.33412.882145,9%137,0%4,1%3,7%3,4%
314Renault Symbol3.1198.16085,9%9,1%3,8%2,4%1,7%
43Ford Courier3.00912.771240,4%1312,7%3,7%3,7%3,3%
55Volkswagen Passat3.00011.55097,9%70,4%3,7%3,4%3,2%
612Volkswagen Jetta2.8338.71897,4%46,2%3,5%2,5%1,7%
74Toyota Corolla2.66012.64154,3%122,6%3,3%3,7%3,6%
813Ford Focus sedan2.4318.66257,9%12,5%3,0%2,5%2,4%
99Volkswagen Polo2.1469.36615,4%20,4%2,6%2,7%2,8%
107Ford Transit2.13010.38364,9%72,2%2,6%3,0%2,6%
1110Hyundai i202.0039.32041,1%58,8%2,5%2,7%2,3%
1211Volkswagen Golf1.9528.805113,3%67,3%2,4%2,6%2,3%
1315Nissan Qashqai1.6586.236105,2%62,6%2,0%1,8%1,8%
146Renault Fluence1.59710.731-16,7%13,5%2,0%3,1%3,7%
1519Peugeot 3011.4974.89876,5%103,3%1,8%1,4%1,3%
1620Ford Fiesta1.3964.87072,3%76,3%1,7%1,4%1,6%
1717Dacia Duster1.3295.36270,6%64,3%1,6%1,6%1,5%
1830Citroen Nemo1.2223.292610,5%463,7%1,5%1,0%1,3%
1916Fiat Fiorino1.1056.142-14,2%-0,1%1,4%1,8%1,7%
2027BMW 3 Series1.0903.59854,4%59,2%1,3%1,0%1,3%
2122Audi A31.0104.387295,0%243,2%1,2%1,3%1,5%
2218Opel Corsa1.0055.232-25,7%45,2%1,2%1,5%1,2%
2321Volkswagen Caddy9434.4356,7%38,2%1,2%1,3%1,0%
2429Seat Leon8883.351147,4%129,8%1,1%1,0%0,8%
2524Citroen C-Elysée8774.20165,2%114,7%1,1%1,2%1,6%

To discover why we project this market as the fastest in Europe up to the 2020,  you can purchase the Turkey Car Market 2020 Outlook:

 

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