Ukraine 2023. Vehicle Market Lost Over The Half Of Sales

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The Subaru Solterra
The Subaru Solterra

Ukrainian cars market deeply declined in 2023. Sales have been 59,653 (-41.3%) with Toyota, Volkswagen and Renault as best sellers.

Market Trend

In 2023 the Ukrainian market collapsed, reporting only 59,663 units sold (-41.3%). Sales throughout December reflect this actual trend, with a 50.5% loss totalling mere 5,719 sales. 

Brand-wise, Toyota maintains first place reporting a 31.1% decrease in sales YTD while holding 17.1% market share, followed by Renault which lost 56.6%. Volkswagen has the only positive performance on the leaderboard, making up 6 spots with a 40.0% increase in sales YTD.

Medium-Term Market Trend

The market has been hit both by economic and political crisis falling down at near one-tenth of the record level (over 600,000 sales) achieved over a decade ago. The negative peak was hit in 2016, with only 65,516 units sold. Then, the market registered a sign of recovery in 2017 with 82,729 units. However, sales went down 2.4% again in 2018 at 80,742.

In 2019, the market immediately recovered from the previous year’s drop, ending with total sales at 88,253 (+9.3%). 

The market fell very slightly in 2020 despite the global pandemic has impacted sales significantly in Q2, in fact, full-year sales been 85,450, reporting a decline of 3.2% compared to 2019.

In 2021 the year started positively for the Ukraine market, in fact, in Q1 21,096 units have been sold, reporting a 4% increase in sales compared to Q1 2020, while in Q2 sales started growing quickly, reporting a 61.8% increase in sales with 27,284 units due to the very low volumes in Q2 2020.

In Q3 sales grew in double-digits, gaining 20.8% sales with 27,719 units, and in Q4 27,145 units were sold, gaining 7.1%.

Indeed, Full-Year sales for 2021 have been 103,244, reporting a 20.8% increase compared to 2020.

In Q1 2022 sales dropped 46.9% with 11,194 units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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